Isinqumo esingaba khona se- ukunciphisa ukusebenza kwemidlalo yaseshashalazini kwamafilimu eWarner Bros kube yizinsuku ezingu-17 kuphela Iqiniso lokuthi ziyakhishwa ngaphambi kokuba zifike ngisho nakukhathalogi yeNetflix lenze kwaba nokuxwayisa embonini. Lokho okwakubhekwa njengokuhlolwa okukodwa okuxhunywe ezihlokweni ezimbalwa epulatifomu manje sekubhekwa njengemodeli eqinile yesinye sezitudiyo ezinkulu zaseHollywood, okunomthelela oqondile kumabhayisikobho. EYurophu naseSpain.
Umsebenzi wokuthenga we I-Warner Bros Discovery eyenziwe yiNetflixI-IPO, enenani elilinganiselwa ku-$82.000-83.000 billion, ayimeleli nje kuphela ukuzamazama komhlaba kwebhizinisi, kodwa futhi nokushayisana ngqo nalokho okubizwa ngokuthi amafasitela okubonisaNakuba ababukisi abakhulu bekholelwa ukuthi umkhawulo omncane wokugwema ukuphazamisa ibhizinisi cishe izinsuku ezingu-45, ukuvuza kusikisela ukuthi iNetflix ifuna isikhathi sokukhetha kuphela izinsuku ezingu-17 kuphela kumabhayisikobho ngaphambi kokuba kungene ekusakazeni.
Zisho ukuthini ngempela lezo zinsuku ezingu-17 ze-cinema ku-Warner Bros.
Ngokusho kwemibiko ehlukahlukene evela kwabezindaba abakhethekile njenge UmnqamulajuquNgaphakathi kweNetflix, kuzoba nokusekelwa okuqinile kwangaphakathi kwe- ifasitela lesinema elifushane kakhulu Kuma-production e-Warner Bros., uhlelo, njengoba luchaziwe, luzohilela ukukhishwa kwamafilimu ezinkundleni zemidlalo izinsuku ezingu-17 kuphela, futhi ngemva kwaleso sikhathi, ukuwafaka ngqo enkonzweni yokusakaza ngaphandle kwesigaba esiphakathi sokuqasha noma ukuthenga ngedijithali.
Isibalo sezinsuku ezingu-17 asizange sivele ngokuzumayo: ngesikhathi sangemva kobhubhane, amanye ama-studio afana ne-Universal asevele esayine izivumelwano neziteshi zemidlalo yaseshashalazini e-United States ezazivumela nciphisa ifasitela libe yizinsuku ezingu-17 ukuze kwethulwe amafilimu ngokushesha ku-PVOD (ukukhishwa kwedijithali okukhokhelwayo), njengamafilimu kamuva Bafike ku-Netflix ngemuva kokudlala isikhashana emabhayisikobhoKodwa manje isiphakamiso seNetflix sizohamba ibanga elide, ngoba igxathu ngeke libe ukuqasha okuphambili, kodwa kufakwe ngqo kokubhaliselwe, okungenza kube nzima kakhulu ukusekela amadokodo amathikithi endabuko.
Esimweni esethulwe, imikhiqizo emikhulu ye-Warner efana ne- Umuntu Wakusasa (kusukela ku-DC universe kaJames Gunn), I-Batman: Ingxenye 2, noma izitolimende ezintsha ze INkosi yezindandatho njengoba Ukuzingela i-Gollum Ukusakazwa kwabo kwezemidlalo kuzoncishiswa kube ngaphezu kwamasonto amabili ngaphambi kokuba kutholakale ku-Netflix. Kumabhayisikobho aseYurophu naseSpain, ajwayele ukuhlela imikhankaso yamasonto amaningi yalezi zihloko, ukunqunywa kuzosho ukuthi ukushintshwa kwepharadigm ezinhlelweni.
Okungakacaci ukuthi lezo zinsuku ezingu-17 zizophawula isikhathi esiphezulu sokusebenza kwamafilimu ezinkundleni zemidlalo yaseshashalazini, noma uma, uma leso sikhathi sesidlulile, amafilimu angaqhubeka nokuboniswa ngenkathi esevele etholakala epulatifomu. Lo mehluko ubalulekile kubabukisi, abesaba ukuthi izethameli zingakhetha kakhulu ukulinda izinsuku ezimbalwa bese zibona ukuboniswa kokuqala. ekhaya ngokubhalisa okufanayo njengokujwayelekile.
Ukungqubuzana namabhayisikobho: izinsuku ezingu-45 uma kuqhathaniswa nokubheja 'ekusakazweni'
Ngakolunye uhlangothi lwebhodi kukhona izintambo zokubonisa ezifana I-AMC, okuphawula umugqa obomvu wenzuzo ku cishe izinsuku ezingu-45 zokukhethekile emabhayisikobho ngaphambi kokuba ifilimu ifike ezinkundleni zokusakaza. Lesi sikhathi, esinde kancane ezimakethe eziningi zaseYurophu, yisona esivumela ukumaketha okuqhubekayo komlomo, ukubuyisa izindleko zokunyathelisa nokukhangisa, futhi, ngokuvamile, ukwenza ukukhishwa okukhulu kube nenzuzo.
Eminyakeni yamuva nje, ama-studio amaningi akhethe amafasitela okukhululwa asukela ezinsukwini ezingama-45 kuya ezinyangeni ezimbili noma ezimbili nesigamu, kanye nesikhathi esiphakathi lapho amafilimu adlula khona. ukuqasha noma ukuthenga kwedijithaliImodeli manje esetshenziswa yiNetflix izosusa leyo ngxenye ngesikhathi esisodwa, ukuze imali evela ekuthengisweni nasekuqashweni kwezentengiselwano inyamalale cishe, into ekhathazayo eYurophu, lapho lolu hlobo lokuxhashazwa luhlala luyingxenye ebalulekile yemali engenayo.
Ochwepheshe abahlukahlukene abacashunwe emaphephandabeni akhethekile baye bachaza ukubheja kwefasitela lezinsuku ezingu-17 njengesinyathelo. "Kulimaza ibhizinisi lamafilimu"Ukwesaba ukuthi uma isiqhwaga esifana neNetflix siphumelela ukufaka lo modeli kukhathalogi enamandla njengeWarner's, amanye amapulatifomu nezitudiyo zizophoqeleka ukulandela indlela efanayo ukuze zingasali emuva emjahweni wokusakaza.
Ezindaweni ezifana nalezi ISpain, iFrance, i-Italy noma iJalimaneEmakethe lapho amabhayisikobho azimele kanye neziteshi eziphakathi nendawo zisaphethe khona amandla amakhulu, isimiso esinjalo esicindezelwe singaphoqa ukuthi kucatshangelwe kabusha ngokuphelele ngokunikezwa: ukushintshaniswa okwengeziwe kwezihloko, isikhala esincane sokumaketha ngomlomo, futhi, empeleni, ukuthembela okukhulu kuma-blockbuster akwazi ukuheha izethameli ngezimpelasonto zawo zokuqala.
Ngesikhathi esifanayo, isilinganiso sizohambisana izinhlaka ezithile zomthetho, njengeyaseFrance, ebeka izikhathi ezimbalwa zokuhlukaniswa emabhayisikobho ngaphambi kokuba ifilimu ifinyelele ezinkundleni ezithile, okungenzeka kuphoqe ukuxoxisana ngezinqumo noma izindlela ezikhethekile zezihloko zeWarner ngaphansi kwesambulela seNetflix.
Ukuma okusemthethweni kweNetflix kanye nokuphikisana okukhuluma ngayo
Phambi komphakathi, abaphathi beplatifomu bazamile ukudambisa ukungezwani. I-CEO ebambisene neNetflix, Ted SarandosUgcizelele ezinkundleni eziningana ukuthi inkampani ayithengi ama-studio "kucekela phansi inani layo" Futhi lokho, esigabeni sokuqala, umqondo kungaba ukugcina ukukhishwa kwemidlalo yaseshashalazini kweWarner Bros kusesimweni esijwayelekile kanye nezikhathi ezijwayelekile zomkhakha.
Ecingweni nabatshalizimali, uSarandos waze wathi akasiboni lesi sivumelwano njengokushintsha kwendlela yokwenza amafilimu e-Netflix noma e-Warner Bros. "Konke okuhlelelwe ukuya emabhayisikobho ngeWarner Bros kuzoqhubeka nokuya emabhayisikobho ngeWarner Bros."Okwamanje, imikhiqizo yeNetflix izogcina imodeli yamanje: ukukhishwa okulinganiselwe kwemidlalo yaseshashalazini, ikakhulukazi ukuze kuhlangatshezwane nezidingo zeHollywood Academy futhi ikwazi ukuncintisana ngama-Oscar.
Kodwa-ke, uSarandos ngokwakhe uphinde waphikisana ngokuthi Amafasitela kumele “aguquke” futhi babe "nobungane" kakhudlwana emphakathini, okuyinkulumo ehunyushwa njengofana nomkhakha nciphisa ukulinda ngangokunokwenzeka phakathi kokukhishwa kwemidlalo yaseshashalazini kanye nokufika kwayo epulatifomu. Ngaphezu kwalokho, ugxeke amafasitela okukhishwa isikhathi eside izikhathi ezingaphezu kwesisodwa njengesithiyo ekuhlangenwe nakho komsebenzisi, futhi waze wachaza ukukhishwa kwemidlalo yaseshashalazini kuphela njenge- "Umbono ophelelwe yisikhathi".
Lokhu kuhambisana nezindinganiso ezimbili kukhulisa ukusola: ngenkathi kugcizelelwa obala ukuthi imodeli yendabuko kaWarner iyaqhubeka, ukuvuza okuvela ezingxoxweni zangaphakathi kukhomba ekuqhubekeni okucacile okuya ezinsukwini ezingu-17. Kwababonisi abaningi baseYurophu, ababesevele bamukele ukulungiswa kweshejuli ngesikhathi sobhubhane, kungenzeka ukuthi lokhu kunciphisa kungaba okuhlala njalo ngokwesakhiwo kuphakamisa ukukhathazeka. isimo sokungathembani okungapheli.
Le nkampani ngokwayo ithumele ama-imeyili kubabhalisile bayo ibaqinisekisa ukuthi Ngeke kube nezinguquko ezisheshayo ezinhlelweni zamanani. noma ekusebenzeni kwamanje kwensizakalo, nokuthi iNetflix ne-HBO Max zizoqhubeka nokusebenza ngokwehlukana kuze kube yilapho ukuthengwa kudlula zonke izithiyo zomthetho. Noma kunjalo, umyalezo awukuchithi ngokuphelele. ukwenyuka kwentela okungenzeka esikhathini esizayoikakhulukazi uma ipulatifomu ithatha izindleko zekhathalogi enkulu kakhulu kanye nama-franchise amakhulu.
Abaqondisi, abadali, kanye nokwesaba ukulahlekelwa yi-cinema
Ngale kwezinombolo, le mpikiswano inomkhakha wamasiko. Abenzi bamafilimu abaningana abaphezulu baveze ukukhathazeka ngokuhlanganiswa kokugxila kwezinkampani kanye namafasitela okukhishwa amafushane kakhulu. Phakathi kwawo kukhona amazwi anethonya njenge- James Cameronoye waze wachaza ukuthengwa kwe-Netflix i-Warner Bros njengento engenzeka. "inhlekelele" kwezebhayisikobho eziqondwa njengokuhlangenwe nakho okuhlangene emabhayisikobho.
UCameron ubelokhu egxeka kakhulu umqondo wokukhipha ifilimu emabhayisikobho izinsuku ezimbalwa nje ukuze kuhlangatshezwane nezidingo ze-Oscar, bese egxila ngokuphelele ekusakazeni. Ngokombono wakhe, ukuphakamisa ukukhishwa kwesonto lonke noma kwezinsuku eziyishumi nokuzithengisa njengezinto "ezingathi sína" zaseshashalazini kumane nje kuyi- "ukudla kwabangenalwazi"Futhi kwenza ama-Academy Awards angabi namsebenzi uma engasekelwe ekuqhutshweni kwemidlalo yaseshashalazini yangempela.
Abanye abaqondisi abake basebenza neNetflix nabo baveze ukukhathala okuthile ngokukhishwa okulinganiselwe. URian Johnson con Vuka Indoda Efile: Imfihlakalo YemimeseLe filimu, ekhishwe ezinkundleni zemidlalo yeshashalazi ezikhethiwe ngaphambi kokuba ifike epulatifomu, ikhombisa ukungezwani: umenzi wefilimu ubengathanda ukuboniswa kokuqala okubanzi nokuqhubekayokuyilapho inkampani ibeke phambili isivinini ekwengezeni ikhathalogi.
Okwamanje, imboni iveza ukuthi lapho iNetflix ikhethe imibukiso emikhulu kakhulu, imiphumela ibe mihle kakhulu. Ukuphela kwesizini yesihlanu ye- Isihambi IzintoIhlungwe ngasikhathi sinye ezinkundleni zemidlalo yaseshashalazini ezikhethiwe kanye nasepulatifomu, yathola imiphumela emihle kakhulu Izigidi ezingama-25-30 zamaRandi ngosuku olulodwa emabhayisikobho ase-US, ngokusho kwezilinganiso. Indida ukuthi, kuleso simo, inzuzo yaxoxiswana ngendlela yokuthi I-Netflix ayikaze yenze imali eqondile ngokuthengisa ama-box office., ukuyisebenzisa kakhulu njengesenzo sokufinyelela kubabonisi kanye nanjengebhaluni lokulinga ukuhlola amandla alolu hlobo lokukhululwa.
Kwabadali abaningi baseYurophu, abathembele kakhulu ekuxhasweni komphakathi kanye nasezinkundleni zemidlalo ukuze babuyisele imali yabo, imodeli yefasitela yezinsuku ezingu-17 ikhulisa ukwesaba kokuthi ibhayisikobho izogcina isiphenduke i- umbukiso olula wesikhashana kusevisi yokusakaza, esikhundleni sokuba yinto eyinhloko yokuqaliswa.
Umthelela ongaba khona eYurophu naseSpain: ibhizinisi, imikhuba kanye nomthethonqubo
Ngokwesimo saseYurophu, ukwamukelwa okungenzeka kwefasitela lezinsuku ezingu-17 lamafilimu e-Warner Bros. ngaphansi kwesambulela se-Netflix kuzohlangabezana nezici ezihlukile ezingatholakali emakethe yase-US. EFrance Banemithethonqubo ebeka izikhathi ezincane phakathi kokukhishwa kwemidlalo yaseshashalazini kanye nokufika kwayo ezinkundleni zokubhalisela, ngenkathi bengaphakathi España Ifasitela seliguquguquka kakhulu, kodwa lisabanzi kunalelo elicatshangelwayo njengamanje.
Ezinhlelweni zemibukiso zezwekazi, izihloko zeWarner Bros zimelela ingxenye ebalulekile ye- izinhlelo zezentengiselwano: kusukela ekuzivumelaniseni kwe DC Comics ngisho nezindaba ezinje u-Harry Potter noma amaphrojekthi esikhathi esizayo ahlobene INkosi yezindandathoUkunciphisa isikhathi sabo sokuzihlukanisa sibe ngaphezu kwamasonto amabili kungenza kube nzima kakhulu uma kuqhathaniswa nezinye izitudiyo ezigcina amafasitela amade, futhi kungaphoqa ukuthi kushintshwe amashejuli ukuze kusetshenziswe kahle izimpelasonto zokuqala.
Okungeziwe kulokhu umbuzo wokufinyelela isikhathi eside kukhathalogi. Ngaphandle kwemidiya ebonakalayo noma ipulatifomu yokuthengisa yedijithali eqinile, konke kuzoncika ezinqumweni zeNetflix mayelana nokuthi yiziphi izihloko ezisele kukhathalogi yayo. umtapo wolwazi wokusakaza nokuthi yiziphi ezisuswayo. Abahlaziyi abaningana baye baxwayisa ngokuthi uma ifilimu iboniswa isikhashana nje emabhayisikobho bese ihlala epulatifomu kuphela, ngosuku leyo pulatifomu iyisusa kukhathalogi yayo, Umsebenzi ungase unyamalale ekusakazweni kwezentengiselwano emphakathini jikelele.
Abadlali bezimboni eYurophu nabo babheke ngokukhathazeka umphumela we-domino ongaba khona kwabanye abadlali. Uma i-Netflix ingabonisa ukuthi imodeli yesikhathi esifushane ikhulisa okubhaliselwe kwayo noma iqinisa isikhundla sayo sokuncintisana, ezinye izinkampani cishe zizozama ukukopisha isu, zihlanganise indinganiso ezokwenza kube lula ukuncintisana nabanye abadlali. kuzothuthukisa kakhulu isifunda seshashalaziikakhulukazi kumabhayisikobho omakhelwane kanye namabhizinisi aphakathi nendawo.
Ngakolunye uhlangothi, umsebenzi wokuthenga kusamele unqobe ubunzima obukhulu ukucutshungulwa kokulawula e-United States kanye nase-European Union. Amaqembu axoxe ngesikhathi esiphakathi kwezinyanga eziyi-12 neziyi-18 sokuqedela ukuthengiselana, okuzobeka isiphetho saso, esimweni esihle kakhulu, ngasekupheleni kuka-2026 noma ngisho nangaphakathi kuka-2027. Phakathi naleso sikhathi, imikhuba yamanje kufanele iqhubeke, kodwa abadlali abahlukahlukene bemakethe sebevele besebenza esimweni sokulindela kanye nezindlela zokuvimbela.
Kulesi simo, iziphathimandla zokuncintisana zaseYurophu zingase ziphoqeleke ukuhlola hhayi nje kuphela ukuqoqwa kwamakhathalogi emikhiqizo kanye nemikhiqizo—ngamalayisense anamandla anjenge- UHarry Potter, DC, noma izindaba ezinhle zefantasy nezenzo Warner—kodwa futhi nomthelela inqubomgomo ehlelekile yamafasitela okukhululwa amafushane kakhulu engaba nawo ezinhlobonhlobo zezinhlelo zemvelo ezilalelwayo nezibonwayo kanye naku- ukusinda kwezicubu zezitendi zokubonisa indawo
Njengoba zonke lezi zinto zisetafuleni, ukuqaliswa okungenzeka kwefasitela lezinsuku ezingu-17 lamafilimu e-Warner Bros. emabhayisikobho, kulandelwe ukufika kwawo ngokushesha ku-Netflix, sekungenye yezinkulu kakhulu. amaphuzu okungqubuzana phakathi kwamapulatifomu, ama-studio, abenzi bamafilimu, kanye nemidlalo yeshashalazi e-United States naseYurophu. Umphumela wezingxoxo uzonquma ukuthi imodeli yendabuko yokusatshalaliswa kwamafilimu ingakwazi kangakanani ukumelana nokuhlanganiswa kokusakazwa njengendlela ecishe ifinyelele ngokushesha yokufinyelela ukukhishwa okukhulu.
