Idome le I-Warner Bros. Discovery isondelene kakhulu nobudlelwano bayo neNetflix Futhi kuvimbele ukuhlasela kweParamount Skydance. Ngemuva kwamasonto amaningana ezingxoxo ezishubile kanye neminikelo ephikisayo, iqembu eliphethe i-HBO Max liphinde lenqaba isiphakamiso sokuthenga esivela kubaphikisi balo, okuvule indlela yokuthengiselana okubaluleke kakhulu kwezinkampani emlandweni wakamuva wokuzijabulisa.
Ngalesi sinqumo, UWarner uthumela umyalezo ocacile ezimakethe zaseYurophu naseSpainIkusasa layo lilele ekuhlanganisweni ohlelweni lwesikhulumi sokusakaza esihamba phambili, kunokuba iqale ukuthenga okusebenzisekayo ngenani eliphezulu lesikweletu. Imboni ye-audiovisual yaseYurophu ibheke eduze lesi sinyathelo, iqaphela ukuthi inkampani enkulu entsha evela kulokhu kuhlanganiswa ingashintsha ibhalansi phakathi kwamapulatifomu, amanethiwekhi endabuko, kanye nabakhiqizi abazimele.
Ibhodi labaqondisi beWarner Bros. Discovery (WBD) ikuqinisekisile lokho Isiphakamiso sakamuva esithuthukisiwe seParamount Skydance senqatshwe ngazwi linye.Le nkampani igcizelela ukuthi isiphakamiso esincintisanayo asisakhangi kangako kunesivumelwano sokuhlanganiswa esivele sifinyelelwe neNetflix, kokubili maqondana nokuhlolwa kwezomnotho kanye nokuzinza kwezezimali kanye nokusebenza kahle.
I-Paramount, eholwa nguDavid Ellison, yethule i- ukunikezwa kwemali okusha okungu-$30 ngesabelo ngasinye Lona ngumzamo wabo wesibili wokuthola i-WBD. Lokhu kuhlasela kuza ngemuva kwesicelo sokunqoba esibi esaqalwa ngoDisemba, esilinganiselwa ku-$108.000 billion, esasivele senqatshwe ngabaphathi bakaWarner njengesinganele futhi esiyingozi kakhulu.
Naphezu kweziqinisekiso ezengeziwe kanye nokulungiswa kwesakhiwo salesi sipho, Ibhodi le-WBD ligcizelela ukuthi isiphakamiso sikaParamount "sisalokhu singanele"Lokhu kungenxa yentengo enikezwayo kanye nezingozi, izindleko, kanye nokungaqiniseki okuhlobene nokuthengiselana. Ngokuphambene nalokho, ukuhlanganiswa neNetflix, okubiza cishe amaRandi ayizigidigidi ezingama-83.000, kubhekwa njengokulinganiselayo futhi okulawulekayo esikhathini esimaphakathi neside.
Ukungqubuzana kwamamodeli ezezimali: isikweletu kanye nokuzinza
Elinye lamaphuzu akhathaza kakhulu abaphathi beWarner yileli indlela iParamount ehlose ngayo ukuxhasa ukuthengwaNgokusho kwencwadi ethunyelwe kubanikazi bamasheya, imali yemakethe yeParamount icishe ibe yi-$14.000 billion, kodwa lo msebenzi uzodinga cishe ama-$94.650 billion ekuxhasweni ngezikweletu ezihlanganisiwe kanye nezimali zamasheya, okuyisibalo esiphindaphinda inani lemakethe yamasheya cishe ngokuphindwe kasikhombisa.
Ukuze kuqedwe ukuthengiselana, I-Paramount Skydance kuzodingeka isebenzise isikweletu esengeziwe esingavamileLesi sivumelwano, esibiza ngaphezu kwamaRandi ayizigidi eziyizinkulungwane ezingama-50.000, sincike ezivumelwaneni nabalingani bezezimali abahlukahlukene. Ibhodi le-WBD lixwayisa ngokuthi lesi sakhiwo sandisa kakhulu amathuba okuthi ukuthengiselana ngeke kuqedwe, okuzoholela ekutheni kube nomthelela kubanikazi bamasheya.
Ngaphezu kwalokho, imibhalo esatshalaliswa yiWarner igcizelela ukuthi Isiphakamiso sikaParamount asibophezeli ngokupheleleIqembu elithengayo lizogcina ilungelo lokwehlisa intengo, ukwethula izimo ezintsha, noma ngisho nokuhoxisa nganoma yisiphi isikhathi ngaphambi kokuba kuqedwe ukushintshana kwamasheya. Lokhu kuntuleka kokuqiniseka kuyaphikisana nohlaka oluxoxiswane ngalo neNetflix, abaphathi be-WBD abalubona luqinile futhi lubikezelwa.
Uma uWarner enquma ukwephula isivumelwano esivele sifinyelelwe neNetflix bese ekhetha umzila weParamount, izindleko zokwehluleka okungenzeka zizoba phezulu kakhuluIzibalo zebhodi langaphakathi zilinganisela ukuthi i-WBD ingaphoqeleka ukuthi ithathe cishe u-$4.700 billion wezinhlawulo nezindleko: cishe u-$2.800 billion wezimali zokuqeda iNetflix, u-$1.500 billion ngokungaqedi ukushintshana kwezikweletu okuvunyelwene ngakho, kanye nenzalo eyengeziwe engu-$350 million.
Okwamanje, okunye ukuvuza kusikisela ukuthi I-Paramount izame ukuqinisa ukwethembeka kwesiphakamiso sayo ngesiqinisekiso somuntu siqu Isipho esicishe sibe yi-$40.400 billion esivela kuLarry Ellison, ngeSkydance, sithole ukwesekwa okukhulu. Naphezu kwalokhu kusekelwa, abaphathi be-WBD bakholelwa ukuthi isakhiwo sonke sesivumelwano sisalokhu sinobudlova obukhulu futhi sibeka engcupheni ukuzinza kwenkampani ngesikhathi esibalulekile sokuguqulwa kwemboni.
Kungani uWarner ethambekele kuNetflix
Ukutshalwa kwezimali kwiNetflix akuyona nje isinqumo sezezimali. Eqenjini labaphathi be-WBD, eliholwa yibhodi labaqondisi futhi lisekelwa abaphathi abaphezulu njengoSamuel A. Di Piazza Jr., Ukuhlanganiswa okuhlongozwayo neplatifomu ebomvu ethi "N" kuhambisana kangcono nohlelo lwabo lwesuLesi sivumelwano sihilela ukuhlanganisa i-Warner Bros. Discovery kanye nensizakalo yayo yokusakaza i-HBO Max ohlelweni lwe-Netflix lomhlaba wonke, ngenani elihlangene elilinganiselwa ku-$83.000 billion.
Lo mfelandawonye uziveza njengo indlela esheshayo yokwandisa ukufinyelela kwamazwe ngamazwe kwemikhiqizo kaWarnerIkakhulukazi eYurophu, lapho i-HBO Max isivele inesizinda esiqinile sababhalisile emazweni afana neSpain, amazwe aseNordic, kanye ne-Central Europe. Ukuhlanganisa amakhathalogi ezinkampani zombili kuzoqinisa ukunikezwa kwendawo futhi kuqinise imikhiqizo yaseYurophu, okuyisihluthulelo sokuthobela imithetho ye-EU yokubuka umsindo nezithombe.
Ngokuphathelene nokubona ingozi, Abaphathi be-WBD bakholelwa ukuthi ukuhlanganiswa ne-Netflix kunikeza ukuphepha okukhulu kokusebenza. Ibhizinisi leNetflix liziqhenya ngesakhiwo sezimali esizinzile, ukuhamba kwemali okuhlanganisiwe, kanye nesikhundla esiphezulu emakethe yokusakaza emhlabeni jikelele, izinto ezinciphisa amathuba okuthi isivumelwano singaphumeleli ngenxa yokuntuleka kwemali noma izithiyo ezingalindelekile.
Isitatimende sangaphakathi sikaWarner sigcizelela ukuthi Okubalulekile ukuvikela inani labanikazi bamasheya besikhathi esideukugwema imisebenzi, ngokuklama kwabo, engabeka engcupheni ikusasa leqembu. Esimweni sokuncintisana okukhulu phakathi kwamapulatifomu kanye nokwanda kwengcindezi yokulawula eYurophu, inkampani ikhetha ukuqhubekela phambili nomlingani osevele esunguliwe emakethe futhi onolwazi oluqinisekisiwe ekukhuleni kwamazwe ngamazwe.
Abaphathi beNetflix uTed Sarandos noGreg Peters bakugcizelele obala lokho Ukuhlanganiswa kweNetflix neWarner kuzohlanganisa amandla “ahambisanayo kakhulu”kokubili kumafilimu kanye nochungechunge kanye nokuqukethwe kwabo bonke ababukeli. Ngokombono wabo, isakhiwo esisha sizobavumela ukuthi banikeze imikhiqizo eminingi kumabhayisikobho kanye nezinsizakalo zokusakaza, okuhlanganisa nokuphathwa kwe- Iwindi lezinsuku eziyi-17 lama-movie e-Warner, dala amathuba amasha kubabhali besikrini nabaqondisi futhi ulondoloze indawo yokuncintisana ngokumelene nezinye iziqhwaga ezifana neDisney, i-Amazon noma amaqembu amakhulu kamabonakude aseYurophu.
Umthelela eSpain naseYurophu: amakhathalogi, ukukhiqizwa kanye nokuncintisana
Ngokombono waseYurophu, Ukuhlanganiswa kweNetflix neWarner Bros. Discovery kungaba nemiphumela ebanzi. ngendlela okuqukethwe okusetshenziswa ngayo, ikakhulukazi ezimakethe ezivuthiwe njengeSpain. Ukuhlanganiswa kwe-HBO Max ne-Netflix kuzodala ikhathalogi enkulu yochungechunge, amafilimu, namadokhumentari, okuncintisana ngqo neminikelo efana ne-Disney+, i-Amazon Prime Video, kanye namapulatifomu endawo akhuthazwa ngabaqhubi bezokuxhumana kanye namaqembu kamabonakude avamile.
ESpain, lapho i-HBO Max isivele ingumdlali obalulekile ekukhuthazeni izindaba eziqanjiwe zezwe, Ukuhlanganiswa ne-Netflix kungaholela ekubonakaleni okukhulu kwamazwe ngamazwe kwemikhiqizo yasendaweni.Uchungechunge namafilimu aseSpain asekelwa yiWarner azoba nesikhathi esilula sokufinyelela izithameli zomhlaba wonke ngengqalasizinda kanye nokufinyelela kweNetflix, into ebaluleke kakhulu ezinkampanini zokukhiqiza ezizimele.
Ngesikhathi esifanayo, Kungenzeka ukuthi iziphathimandla zokuncintisana zaseYurophu nezezwe zizowuhlolisisa kahle lo msebenzi.Ukuqiniswa kwepulatifomu ebusayo, enesikhundla esiqinile emazweni amaningi e-EU, kungase kuphakamise impikiswano mayelana nokuhlushwa kwemakethe, izimo zokufinyelela kubakhiqizi bezinkampani zangaphandle kanye nokucindezela okungenzeka kwehle emananini akhokhelwa okuqukethwe okunelayisensi.
Kwabasakazi bethelevishini bomphakathi nabangasese baseYurophu, kanye nabasebenzi be-TV ekhokhelwayo, Ukuvela kwenkampani enkulu yeNetflix-Warner kuphoqa ukucabanga kabusha ngamasuKulindeleke ukuthi kuzoba nokugxila okukhulu kokuqukethwe kokuqala, izivumelwano zokukhiqiza ngokubambisana, kanye nezivumelwano zobuchwepheshe ukuze kuncintiswane ngokulinganayo ukuze kubonwe ababukeli, abaqhubeka nokuhlukanisa isikhathi sabo phakathi kwamapulatifomu afunwayo kanye nezinsizakalo zendabuko eziqondile.
Kulomongo, Imithetho yaseYurophu edinga izilinganiso ezincane zokuqukethwe kwendawo ezisekelweni zokusakaza Kungadlala indima ebalulekile. Inhlangano entsha evela ekuhlanganisweni kuzodingeka ilondoloze noma ikhulise ukutshalwa kwezimali kwayo kumaphrojekthi aseYurophu naseSpain, okungavula amathuba engeziwe embonini ye-audiovisual kulezi zindawo, uma nje kuqinisekisiwe ukuthi kuxoxiswana ngokulinganisela phakathi kwabakhiqizi kanye nepulatifomu.
I-Paramount ithatha isihlalo esingemuva njengoba ingcindezi yokuxoxisana iqhubeka
Naphezu kokwenqatshwa ngokuphindaphindiwe, I-Paramount ayikayeki ngokusemthethweni intshisekelo yayo ku-Warner Bros. Discovery.Le nkampani isengakhetha ukwandisa isiphakamiso sayo sezezimali noma ukulungisa isakhiwo sayo sezezimali ukuze ikhange kakhulu. Kodwa-ke, isikhala sayo sokuhamba siya sincipha njengoba isikhathi sokuhlanganiswa neNetflix siqhubeka futhi izinyathelo zomthetho nezinkampani ezidingekayo zokuyiqeda ziyahambisana.
Abahlaziyi bemboni baveza ukuthi, ngisho nangesiphakamiso esisha esiphikisayo, Inselelo kaParamount isazoba yindlela yokuzithethelela ukuthi ingaxhaswa kanjani ngemali enkulu kangaka ngaphandle kokubeka engcupheni ukuzinza kwayo kwezezimali. Ukusetshenziswa kakhulu kwezikweletu, endaweni enenzalo ephezulu, kungenye yezimpikiswano ezinamandla kakhulu ngokumelene nalokhu okunye.
Ekuxhumaneni kwayo nabanikazi bamasheya, ibhodi le-WBD liphinde lagcizelela ukuthi Umsebenzi oyinhloko ukuvimbela inkampani ukuthi ingabanjwa yisimo sokuzikweleta ngokweqile.Ngokusho kwabaphathi, ukuhlanganisa ukuthatha izintambo okukhulu nobutha nenqubo yamanje yokwakha kabusha ibhizinisi le-audiovisual kungadala isiphepho esiphelele eqenjini.
Ngemva kokwenqatshwa kwakamuva, I-Paramount ikhethe ukugcina iphrofayili ephansi futhi ngeke yenze ezinye izitatimende ngale kwezimemezelo ezisemthethweni esezenziwe kakade. Le nkampani manje ibhekene nenkinga yokuklama kabusha isu layo lokukhula, kungaba ngokufuna imigomo emisha yokuthenga noma ngokuqinisa amapulatifomu ayo ukuze iqhubeke nokuncintisana emakethe yokusakaza.
Okwamanje, Ubudlelwano phakathi kweWarner Bros. Discovery neNetflix buyakheka njengoshintsho olukhulu. Kokubili e-United States naseYurophu. Kusalindwe imininingwane yokugcina yezomthetho neyokulawula, konke kubonisa ukuthi lo mkhakha kuzodingeka uzivumelanise nesimo esisha lapho amaqembu ambalwa amakhulu omhlaba wonke ezogxila khona engxenyeni enkulu yokukhiqizwa, ukusatshalaliswa, kanye nokuboniswa kokuqukethwe okulalelwayo nokubukwayo.
Impi phakathi kweParamount neNetflix yokuthola iWarner Bros. Discovery icacisa into eyodwa: Inkampani engumnikazi we-HBO Max inqume ukusebenzisa inketho eyibona iphephile futhi ihambisana kakhulu nesu layo.Ngisho noma kusho ukuyeka okunikezwayo okuphezulu kodwa okungaqinisekile. Uma ukuhlanganiswa neNetflix kuqinisekiswa ngokwemibandela yamanje, indawo yokuzijabulisa nokusakaza, okuhlanganisa naseSpain nakwezinye izindawo zaseYurophu, izoguqulwa kakhulu, okuphoqa bonke abadlali kulo mkhakha ukuba basheshe.
