Imboni yokudala yase-Brazil ibhekene nentuthuko futhi, ngesikhathi esifanayo, isikhathi esiyinselele: iyakhula, iyahlukahluka, futhi izuza ukubaluleka ku-GDP, kuyilapho iqinisa indima yayo yomphakathi njengenjini yokufakwa kanye nokuqashwa. Emhlabeni lapho ubuciko buwukufaka kwezomnotho okubalulekile, iBrazil iyahlangana izinqubomgomo zomphakathi, ithalente kanye nokwabiwa komhlaba wonke ukusheshisa uguquko kanye nokukhuphuka izitebhisi emkhakheni wamazwe ngamazwe.
Le ecosystem ichuma ngemisebenzi esekelwe olwazini—idizayini, imfashini, ukukhiqizwa komsindo nokubukelwayo, umculo, ukukhangisa, izakhiwo, imfundo, ubuchwepheshe obusha, nokunye okwengeziwe—okukhiqiza inani nge-copyright, izimpawu zokuhweba, namalungelo obunikazi. Ngokusho kwedatha eqoqiwe, umnotho wokudala usuvele umele 3,59% we-GDP yase-Brazil ngo-2023 futhi inemisebenzi esemthethweni engaphezu kwezigidi eziyi-1,26; eminye imithombo ikhombisa umnikelo ka-2,91% we-GDP kanye nangaphezulu kwamadola ayizigidi eziyizinkulungwane ezingama-43.000 ngonyaka, okubonisa izindlela ezahlukahlukene nezikhathi zokulinganisa, ezithathwa ndawonye, Bakhomba indlela eya phezulu.
Uhlanganisani umnotho wokudala futhi kungani ubalulekile?
Umnotho wokusungula uqondwa njengesethi yemisebenzi yezomnotho esekelwe emalini yobuhlakani, ukusungula izinto ezintsha, nokudalwa kwenani elingokomfanekiso nelamasiko. Kubandakanya, phakathi kokunye, idizayini, izakhiwo, ukukhangisa, imidiya entsha, ubuciko obubonakalayo, ifilimu, ubucwebe, umculo namamnyuziyamuukulungisa indwangu ekhiqizayo enamandla okukhiqiza amathuba omsebenzi, ukuheha ukuthunyelwa kwamanye amazwe kanye nokukhuthaza ukuzazi.
Ngezinga lomhlaba wonke, idatha ibeka umthelela wayo nxazonke U-3,1% we-GDP yomhlaba wonke kanye no-6,2% wokuqashwaImikhakha yezobuciko namasiko iqashe cishe abantu abayizigidi ezingu-50, ikakhulukazi abantu abasha abaneminyaka engu-15 kuya ku-29. Ngaphezu kwalokho, ngokwezilinganiso zamazwe ngamazwe, ngo-2024 ukukhula kwabo kwase kuphindwe kabili kunezimboni zendabuko, futhi inani lemakethe lemikhiqizo yokudala lafinyelela cishe Izigidigidi ezingu-2,9 zamaRandi, namandla okudlula amathriliyoni ama-4,3 ngo-2033.
Kwezohwebo lwangaphandle, i-United Nations Conference on Trade and Development (UNCTAD) ikhombisa ukuthi izimpahla zokudala zibalelwa cishe U-3% wesamba esithunyelwa ngaphandle kanye nezinsizakalo zokudala zimelela u-21% wengqikithi yamasevisi, okuwuphawu olucacile lokuthi ubuciko buwumthombo wokuncintisana onqamula amaketango amanani amaningi.
Izibonelo zezinkambu zobuciko ezikhona empilweni yezomnotho yansuku zonke zihluke kakhulu futhi zifaka phakathi imisebenzi yendabuko neyedijithali, ezisiza ukuhlangana kwamasiko, ubuchwepheshe, kanye nezinsizakalo eziphezulu ze-value-added. Lokhu kuhlanganiswa yikho, ngokukhula ngamandla, okukhuthazayo uguquko olukhiqizayo kanye nokuthuthukiswa komphakathi.
- Idizayini nemfashini
- Ukukhangisa, ukumaketha kanye nabezindaba
- Okulalelwayo nokubonwayo, ifilimu nomculo
- Ezokwakha, ezobuciko namagugu
- Ubuchwepheshe bokudala kanye nemidiya emisha
I-Brazil: izibalo ezibuyekeziwe nesisindo ku-GDP
Izilinganiso zakamuva ezivela kumephu yomkhakha zikhomba ukuthi Imboni Yezobuciko imele 3,59% we-GDP yase-BrazilNgo-2023, izimboni zezobuciko zenze u-R393,3 wezigidi futhi zaqasha ochwepheshe abangaphezu kwezigidi ezingu-1,26, nokukhula kwemisebenzi ngo-6,1% (cishe ukuphinda kabili isilinganiso sikazwelonke sika-3,6%). Eminye imithombo ibika ukuthi izimboni zokudala sezivele zifaka isandla 2,91% we-GDP kanye namaRandi angaphezu kwezigidigidi ezingama-43.000 ngonyaka, izibalo okungenzeka kungenxa yezindlela ezahlukene, kodwa zonke zihambisana ukuqiniswa komkhakha.
Ngokwezindawo, umnotho wesifunda wase-São Paulo (umnikelo wokudala ongu-5,3% ku-GDP yayo), i-Rio de Janeiro (5,2%), i-Federal District (4,9%), ne-Santa Catarina (4,2%) ivelele, konke ngaphezu kwesilinganiso sikazwelonke. Isifunda esiseNingizimu-mpumalanga sigxile e Ama-61,1% emisebenzi yokudala, ngaphezu kuka-48,2% ewumele emisebenzini esemthethweni isiyonke, okuqinisekisa amandla okudala amaqoqo ayo asemadolobheni nakhiqizayo.
Inqubekelaphambili yesikhathi eside nayo ibalulekile: kusukela ngowezi-2004, lapho umkhakha wawungakafinyeleli ingqikithi 2,09% we-GDPIsisindo sawo nokuhlukahluka kwawo kuye kwanda. Lokhu kuqina kusekelwe izinqubomgomo ezithile zomphakathi, ukusebenzisana okukhulu kwesikhungo, kanye nesidingo esikhulayo sezinsizakalo zamasiko nezobuchwepheshe kuyo yonke indawo.
Umbiko uphinde uphawule ukuthi inani elibalulekile lezingcweti zobuciko zisebenza emisebenzini lapho umnyombo wazo 'ungekhona ubuciko': ngaphezu kwalokho isigidi sabantu Idlala izindima zokudala ekukhiqizeni, ekudleni, kwendwangu, noma ekwenzeni insimbi, okugcizelela ukweqa ukuqanjwa kwedizayini, ukuxhumana, kanye nokuqukethwe kwedijithali ukuncintisana kwezimboni.
Izinqubomgomo zomphakathi, izinhlelo nezikhungo ezenza umehluko
I-Brazil ikhiphe izindlela zokusekela eziye zavuthwa ngokuhamba kwesikhathi. Izinhlelo ezifana Umthetho we-Rouanet y isiko eliphilayo Banikeza izikhuthazo, ukuxhasa ngezimali, kanye nokufinyelela kwendawo; ngaphezu kwalokho, kunezinhlelo zokulwa nobugebengu, ukwakhiwa kwe-a isikhwama sesizwe samasiko kanye nokutshalwa kwezimali kwezemfundo kanye namathuba emadolobheni amancane, lapho isiko linomthelela ekubumbaneni komphakathi kanye nentuthuko yendawo.
Iziphathimandla ezimbalwa ezivela e-Brazil nase-Spain zibambe iqhaza engxoxweni yakamuva endlunkulu ye-Organisation of Ibero-American States (OEI): UMariano Jabonero (OEI), Jorge Viana (I-APEX), Orlando Leite (Inxusa laseBrazil eSpain), UMarcio Tavares (Isekela likaNgqongqoshe Wezamasiko waseBrazil), kanye Raphael Callou (OEI), Santiago Pellón (AECID), UJosé Andrés Torres Mora (Spanish Cultural Action) kanye Eudald Espluga futhi Casademont (Ihhovisi likaNobhala Wesifunda Samasiko WaseSpain). Ukungenelela kwavumelana ngesidingo sokuthi ingqalasizinda yezamasiko eseceleniimfundo ebandakanyayo kanye nokuvikela okuqinile kwamalungelo okushicilela kanye namalungelo empahla yobuhlakani.
Eqinisweni, kwagcizelelwa ukuthi ukuvikelwa kwempahla yengqondo enganele kwenze buthaka ukusimama kwezinhlelo eziningi, okwenza kuphuthume ukuqinisa uchungechunge lwenani lomdali. IPhini likaNgqongqoshe uMárcio Tavares ugcizelele ukuthi iBrazil yazuza a qopha izimali zomphakathi kumafilimu nochungechunge ngo-2023, nokuthi enye yezinjongo ezibalulekile kabili inani lamabhayisikobho ngamaphrojekthi afana neTerritórios da Cultura, ngokusekelwa yiPetrobras.
Ubukhulu bamazwe ngamazwe kwabuye kwaxoxwa ngakho: ngokusho kukaJorge Viana, uhlelo lwezizwe ngezizwe ludlula esigabeni sokuba buthaka, kodwa lokhu kuvula amathuba okubambisana okuhlakaniphile. Ngakolunye uhlangothi, u-Eudald Espluga waphikisa ngokuthi isiko kufanele libe ne Umgomo Wentuthuko Esimeme Umemezele ngokuqondile ukwakhiwa kwehhovisi elizimele lempahla yengqondo eSpain, kanye namakomiti asebenzayo eMondiacult, izwe lase-Iberia elizosingatha ngo-2025.
Imikhakha ebalulekile: Izimpahla zabathengi, Imidiya, Amasiko kanye Nobuchwepheshe
Ukudwetshwa kwemephu ye-Creative Industry e-Brazil ihlela lo mkhakha ube yizindawo ezine ezinkulu ezinezigaba eziyi-13: Ukusetshenziswa, Imidiya, Amasiko kanye NobuchwephesheLokhu kufaka phakathi yonke into kusukela kumklamo nemfashini kuya ekukhangiseni nasekukhiqizweni kwe-audiovisual, kanye nomculo kanye nezinsiza zobuchwepheshe ezinobuciko.
Ochwepheshe abaningi abaqeqeshwe ngokusemthethweni bagxila kukho I-Consumerism kanye Nobuchwephesheokuhlanganisa ngaphezu kwama-85% omsebenzi wokudala. Nokho, indawo ye Cultura Iyona ethole ukukhula okulinganiselwe okukhulu kakhulu onyakeni odlule (10,4%), okubonisa ukuthuthuka kwamaphrojekthi amasiko, amafestivali kanye nokukhiqizwa kwe-audiovisual, okubuye kube, okuphakelayo iketango lenani elinjengezokuvakasha noma ezokuthutha.
Isici esisodwa esihlukanisayo okufanele sigqanyiswe 'umthelela omuhle' kwezinye izimboni. Idizayini yomkhiqizo ekukhiqizeni, ukuxhumana kwedijithali emkhakheni wokudla, kanye nokufaka uphawu kwezindwangu kuyisibonelo sokuthi kanjani amakhono okudala Zithuthukisa ukuhluka, zithuthukisa ulwazi lwamakhasimende, futhi ziqinise ukuncintisana kokuthekelisa.
Lokhu kuhlangana kwemikhakha kuphinde kusheshise ukuqanjwa kabusha emabhizinisini amancane naphakathi nendawo. Kusukela ezinqubweni zokukhiqiza ezishesha kakhulu kuye kumasu omkhiqizo womhlaba wonke anobunikazi bendawo, ubuhlakani bube yingxenye yamasu, enemiphumela echichimayo umsebenzi, imali engenayo, nesithunzi sezwe.
I-Brazil ku-BRICS+ ecosystem: umongo, ukuqhathanisa nezifundo ezifundiwe
Ukubambisana phakathi kohlaka lwe-BRICS kanye ne-BRICS+ kuvula umhlabathi ovundile wokushintshana ngokuqukethwe, ukukhiqiza ngokubambisana, kanye nezinkundla zobuchwepheshe ezabiwe. Ngokokunye ukuhlaziya, umnotho wokudala womhlaba ungafinyelela I-10% ye-GDP yomhlaba wonke ngo-2030Lokhu kunikeza le bloc ithuba lokwakha imakethe exhumene yezimpahla zokudala namasevisi.
E-China, izinqubomgomo zomphakathi bezilokhu zithuthukisa umkhakha kusukela ngo-2001 ngokusebenzisa izinxephezelo zentela, uxhaso, nezikhungo zokuqeqesha. Umnikelo womnotho wobuciko ku-GDP yawo ususondele [amaphesenti alahlekile]. 4,56%, ngokuthumela okudaliwe okuzayo Ama-dollar ayi-220.000Izwe liyashintsha lisuka kokuthi 'made in China' liye 'ekukhiqizweni kobuhlakani eShayina', lihlanganisa isiko kanye nokusungula izinto ezintsha.
I-Russia, ngakolunye uhlangothi, ifisa ukuletha umnotho wokudala 6% we-GDPNjengamanje, imi ku-4%, okulingana nama-ruble acishe abe ngama-trillion ayi-7,5 (cishe amaRandi ayizigidi eziyizinkulungwane ezingama-92.150). Indlela yayo ithuthukisa i- amadolobhana amancane nezindawo zasemakhayalapho ubunikazi bendawo buwusizo ezimakethe zomhlaba. Abahlaziyi bakhuluma 'ngamafutha amasha' ukuze babhekisele ekukhuphukeni okulindelekile kwemikhiqizo yasendaweni, ukuvela kabusha kwamaphrofeshinali obuciko, kanye nenqubekelaphambili yekhompuyutha.
E-United Arab Emirates, 'visa yamasikoUhlelo lweminyaka engu-10 lwamaciko, abaculi, nabalondolozi, kanye nezindawo zohwebo zamahhala ezingu-22 ezigxile ezimbonini zobuciko, luguqule izwe laba isikhungo samasiko eMpumalanga Ephakathi. Ingumthengisi ohamba phambili wezimpahla zokudala phakathi kwamazwe asathuthuka, nge Ama-dollar ayi-9.100, futhi umnotho wayo wokudala usuvele umele ama-2,9% e-GDP, okuhloswe ukuthi kube ngama-5% ngo-2031.
I-India igqame njengesizinda sefilimu, ukugqwayiza, nemiphumela ebonakalayo. Isabelo sezwe semakethe yopopayi yomhlaba wonke kanye nemakethe ye-VFX singakhula sisuka 10% ukuya ku-25% ngo-2030, ukukhiqiza phakathi kuka-75.000 kanye ne-125.000 imisebenzi. Ngaphezu kwalokho, kuwo wonke umsebenzi embonini yamafilimu, ngokwesilinganiso, 3,7 imisebenzi eyengeziwe emikhakheni ehlobene. Njengoba cishe amabhiliyoni ayi-13.800 ethunyelwa ngaphandle kwemikhiqizo yokudala, umnotho wayo wokudala unikela ngo-1,5% ku-GDP, umkhawulo omkhulu wokuthuthukiswa.
EBrazil, ukushintshana namazwe e-BRICS kuletha izifundo eziwusizo: izikhuthazo ezengeziwe nezingcono, ukuchazwa kwezindawo, ukuqeqeshwa okukhethekile, kanye izinkundla zokusabalalisa izinhlelo ezihlanganyelwe. Kuze kwaba nenkulumo ngokudala insizakalo yokusakaza ngokubambisana, ekwazi ukubumba isigcawu samasiko somhlaba wonke esihluke kakhulu nesilinganiselayo.
I-Glocalization: cabanga emhlabeni jikelele, yenza okuthile endaweni
Ukuthambekela koku i-glocalizationNgokungafani nokuhwebelana kwembulunga yonke, iBrazil igcina ubunjalo besifunda namasiko ngenkathi ikhuthaza ukushintshana kwamasiko. Ngakho, izethameli eziphakanyiswe emikhiqizweni evamile manje sezifuna ezazo izindaba zasendaweni, futhi abadali base-Brazilian bathola indawo evundile yokukhiqiza okuqukethwe okunomsuka ohlukile nokukhanga kwamazwe ngamazwe.
Lokhu kunengqondo kubonakala ezinhlelweni zokubambisana kwamasiko ezifana ne Umkhosi Wamazwe Ngamazwe Wezikole Zethiyetha Zamazwe E-BRICSYinkundla yokuqala emisha yokushintshisana kwamasiko phakathi kwamanyuvesi etiyetha kule bloc. Ngaphezu kwalokho, ukwanda kokusakaza kuguqule ngokushesha imidiya ye-audiovisual, kwandisa amathuba ombukiso wokuqukethwe kwaseBrazil.
Ongoti bayathanda UGuillermo Rocafort Pérez y UMarcelo Barboza Duarte Bayavuma ukuthi i-glocalization ayibandakanyi ukushintshaniswa, kodwa kunalokho kuyayicebisa. E-Brazil, lokhu kuguquguquka kusho amathuba amakhulu okukhiqiza ngokuhlanganyela, ukuthekelisa kwezinsizakalo zokudala, nokukhanga ukutshalwa kwezimali, okunemiphumela emihle ukuqashwa kwabantu abanamakhono kanye nokwehlukahlukana kwamasiko.
imakethe yezabasebenzi, ukuqeqeshwa kanye nenani labantu
Ithalente liwumgogodla womnotho wokudala. Ubufakazi obutholakalayo bubonisa ukuthi iBrazil inenqwaba yochwepheshe e I-Consumerism kanye NobuchwephesheKhonamanjalo, imboni yezamasiko ikhula ngesivinini. Ngaso leso sikhathi, ochwepheshe bokudala abangaphezu kwesigidi banikela ngenani emikhakheni engezona ezobuciko, iqiniso eliphakamisa isidingo sokuthuthuka okwengeziwe. amakhono edijithali, ukuphathwa kwamalungelo kanye nempahla yengqondo.
Izinqubomgomo zokuqeqesha kanye nezisusa zokuthuthukiswa kochwepheshe zibalulekile ekugcineni ijika lokukhula. Ulwazi lweChina ngezikhungo zokuqeqesha kanye nokugxila kwe-India ku-VFX kunikeza imephu yemigwaqo iBrazil engakwazi ukuzivumelanisa nayo, ngokugcizelela amakhono ezobuchwepheshe, ukuphathwa kwephrojekthi, ukwenza imali nokuthekelisa.
Ngokombono wendawo, ukugxila emadolobheni amancane naphakathi nendawo, njengoba kubonakala e-Russia, kuhambisana namasu okwandisa e-Brazil. ingqalasizinda yezamasiko futhi andise izethameli. Uhlelo lokuphinda kabili inani lezinkundla zamabhayisikobho kuyisinyathelo esibambekayo, ngokufana, esidinga ukuqiniswa kwamasekhethi ombukiso, imikhosi, namanethiwekhi okusabalalisa.
Amathuba wamaqhinga weBrazil
Amaleveli amaningana angasheshisa ukusuka: ukuhlanganiswa kwe I-APEX njengomgqugquzeli wokuthunyelwa kwempahla kwamanye amazwe; ukwandisa ukufinyelela kwezimali nge-Lei Rouanet kanye ne-Cultura Viva; kanye nokubambisana kwe-BRICS ekukhiqizeni ngokubambisana, ukuqeqesha kanye amapulatifomu digital okwabiwe.
Isidingo somhlaba wonke sokuqukethwe okulalelwayo nokubukwayo, imidlalo yevidiyo, idizayini yesipiliyoni, nezinsizakalo zokudala ezithuthukisiwe kuveza ithuba elikhangayo ngokukhethekileyo. Ngesikhathi esifanayo, ukubeka kabusha amabhrendi ngobunikazi bendawo kanye nemibandela ye-ESG kungahlukanisa okunikezwayo kwaseBrazil kuzo zombili izimakethe ezivuthiwe nezisafufusa, kuthuthukise umnotho. ibhalansi yezinsizakalo.
Amandla ahlukanisayo omkhakha—asevele abonakala ekukhiqizeni, ekudleni, kwezindwangu, nasekusebenzeni ngensimbi—akhuthaza ukufakwa kobuciko kumasu e-value-added kumaketango okukhiqiza. Lokhu kusho ukuthi, phakathi kwezinye izinto, ukuqinisa ukuklama, ukufaka uphawu, i-UX nokuqukethwe njengezinsika zoguquko lwe-Industrial 4.0.
Izinselelo okufanele zixazululwe: impahla yengqondo, ingqalasizinda kanye nokubusa
Ukuze kuhlanganiswe lokhu kweqa esikalini, iBrazil kufanele icolise ukuvikela kwayo copyright kanye nempahla yengqondoLeli yiphuzu ababambiqhaza abehlukene abalikhomba njengesithiyo esikhulu eminyakeni yamuva. Okwengezwe kulokhu isidingo sokuthuthukisa ukuxhumanisa ababambiqhaza abaningi—umphakathi, ezimele, nezinhlangano zomphakathi—ukuze kuqondiswe kangcono izisusa futhi kugwenywe ukuphindaphinda.
Ukushoda kwe amabhayisikobho Futhi ukuthuthukiswa kwezikhungo zamasiko ezindaweni eziseduze kudinga ukutshalwa kwezimali okuqhubekayo kanye nokuphatha okuqinisekisa ukusimama komnotho. Ukunwetshwa kwamasekethe ombukiso kanye namamodeli oxhaso oluxubile kungaveza imiphumela ephindaphindekayo kwezokuvakasha, ezokuvakasha, nokuhamba, njengoba ubufakazi bamazwe ngamazwe bubonisa ngezilinganiso imisebenzi engaqondile okubaluleke kakhulu.
Okokugcina, ukwakhiwa kwezinhlaka ezizinzile zokulawula kanye nokuhlanganiswa kwamasiko ezinhlelweni zentuthuko-okuhlanganisa nesiphakamiso se-SDG ethize-kuzoqondanisa ukusungulwa, imfundo, kanye nezinqubomgomo zokufakwayo namandla angempela omkhakha, kuqinise umnikelo wawo ukubumbana komphakathi kanye nokuncintisana kusuka eBrazil.
Imicimbi, izinkomba kanye nokwesekwa kwe-ecosystem
Inkulumo-mpikiswano e-OEI, ngokubamba iqhaza kweziphathimandla kanye nochwepheshe abavela eBrazil naseSpain, igcizelele ukuphuthuma kokugcina isiko njengendikimba ehlukanisayo ye-Ajenda ka-2030 kanye nokusebenzisa kangcono izindawo ezihlangene ukubambisana. Ngaphezu kwalokho, kwagqanyiswa umgubho ozayo we-Mondiacult eSpain ngo-2025 kanye nokwakhiwa kwehhovisi elizimele lempahla yengqondo.
Izinkomba okuxoxwe ngazo kanye nezinto ezisekelayo zihlanganisa imibiko nezisetshenziswa ezilandekayo emkhakheni wezobuciko, kanye namakhredithi ezithombe ahlukahlukene asetshenziswa ekubhalweni komphakathi. Lezi zinto zihlanganisa, phakathi kokunye, Pict Rider, Ekaterina Chizhevskaya, Dilok Klaisataporn, Igor Kutyaev, Britus, dabldy e iStock, kanye namaqembu ocwaningo kanye nokuhlela aseBrazil abambe iqhaza ekwenzeni kubonakale idatha, izindaba kanye nezinqolobane ye-ecosystem yamasiko.
Uma sibheka isithombe sonke, imboni yokudala yaseBrazil isihambile ekubeni umkhakha othembisayo yaya ekubeni insimbi eqinile endwangu ekhiqizayo: inomthelela phakathi 2,91% kanye no-3,59% we-GDP Ngokwemithombo, kuholela ekukhuleni kokuqashwa okusemthethweni ngaphezu kwesilinganiso sikazwelonke, esibonisayo amaqoqo Inamandla eNingizimu-mpumalanga futhi inweba indawo yayo phakathi nezwe. Ngezinhlelo ezifana ne-Lei Rouanet kanye ne-Cultura Viva, ukuthuthukiswa kombukiso wamafilimu, i-ajenda eqinile yempahla yengqondo, nokubambisana kwe-BRICS kokuqukethwe nobuchwepheshe, i-Brazil inethuba elicacile lokuphindaphinda ubuciko bokuthunyelwa kwamanye amazwe, ukuheha ukutshalwa kwezimali, kanye nokuqinisa ubunikazi bayo bamasiko emnothweni womhlaba owandayo. glocal, digital kanye nezinhlobonhlobo.