Uma ubulokhu ucabanga ngombono webhizinisi, iphrojekthi yakho, noma ufuna ukukhombisa umhlaba umsebenzi wakho, ngokushesha noma kamuva uzofinyelela iphuzu elifanayo: Udinga iwebhusayithi yakhoFuthi yilapho ukungabaza kuvame ukuvela khona: ukuthi kuyabiza, ukuthi udinga ukwazi ukuthi uhlela kanjani, ukuthi awunaso isikhathi… Iqiniso lanamuhla liphambene nalokho: ngamathuluzi amanje, Ukudala iwebhusayithi isinyathelo ngesinyathelo kuyinto engenziwa yinoma ubani.yize engakaze athinte umugqa wekhodi empilweni yakhe.
Kulo mhlahlandlela uzobona Indlela yokwakha iwebhusayithi yakho isinyathelo ngesinyatheloYimaphi amapulatifomu ongawasebenzisa (i-WordPress, i-Wix, i-Shopify, i-HubSpot, i-Hostinger, nabanye), okudingayo ngaphambi kokuqala (isizinda, ukusingathwa, izinhloso ezicacile), nokuthi ungalungisa kanjani konke kuwebhusayithi yakho akukhona nje kuphela ukuthi ikhona, kodwa iyasebenzaKhanga amakhasimende, uthengise, futhi uqinise umkhiqizo wakho. Sizoqala kusukela kokuhle kakhulu (lokho okufunayo iwebhusayithi) siye kokusebenza kakhulu (ukuklama, i-SEO, ukuphepha, ukuhlaziya, kanye nokwenza imali).
Iyini ngempela iwebhusayithi futhi yiziphi izinhlobo ezikhona?
Ngaphambi kokuthi uqale ukwakha noma yini, kubalulekile ukucacisa ngalokho okudalayo: a iwebhusayithi isethi ephelele yamakhasi ngaphansi kwesizinda (yourbrand.com), kuyilapho ikhasi lewebhu Yidokhumenti ngayinye oyibonayo kusiphequluli sakho (ikhaya, izinsizakalo, oxhumana naye, ibhulogi, njll.). Wonke lawa makhasi aphethwe kuseva exhunywe kwi-inthanethi, futhi isiphequluli sakho sinesibopho sokuwabonisa ngombhalo wawo, izithombe, amavidiyo, nokuningi.
Kuye ngokuthi ufuna ukufezani, uzoba nentshisekelo kuhlobo oluthile lwewebhusayithi, ngoba Ukusetha ibhulogi akufani nokusetha isitolo esiku-inthanethiLezi izinketho ezivame kakhulu:
- Amabhulogi namawebhusayithi omuntu siqu: Kuhle uma ufuna ukwabelana ngolwazi, imibono, izifundo, noma impilo yakho yansuku zonke. Amapulatifomu afana ne-WordPress noma i-Blogger akuvumela ukuthi usethe okuthile ngemizuzu embalwa futhi ugxile ekubhaleni.
- Izitolo eziku-inthanethi (e-commerce): Uma umgomo wakho uwukuthengisa imikhiqizo ebonakalayo, imikhiqizo yedijithali, noma izinsizakalo, udinga uhlelo lwezinqola zokuthenga, izinkokhelo, ukuphathwa kwama-oda, ukuthunyelwa, njll. Lapha I-Shopify noma i-WordPress nge-WooCommerce Benza impilo yakho ibe lula kakhulu.
- Amakhasi ezinkampani: Ziyikhadi lebhizinisi lamabhizinisi nezinkampani. Ngokuvamile zifaka phakathi ukuthi ungubani, lokho okunikezayo, izindaba zempumelelo, ifomu lokuxhumana… I-WordPress, i-Wix, i-Squarespace, noma i-CMS Hub zilungele lokhu.
- Amaphothifoliyo omkhiqizo womuntu siqu namawebhusayithi: Yakhelwe abadali, abathwebuli bezithombe, abaklami, abathuthukisi, noma ochwepheshe abadinga umbukiso womsebenzi wabo. Amathuluzi anjenge I-Adobe Portfolio, i-Behance, i-Canva noma i-Wix Zithandwa kakhulu kule nsimu.
- Amasayithi amancane namakhasi okufikela: Amawebhusayithi anekhasi elilodwa agxile emkhankasweni othize, isevisi eyinhloko, noma ukulanda umthombo. Alungele ukukhangisa ku-inthanethi kanye nokukhiqiza amakhasimende abalulekile.
Ukukhetha uhlobo olufanele lwewebhusayithi kusukela ekuqaleni Kukusindisa ezinhlungwini zekhanda kamuva.Kukusiza ukuthi unqume ukuthi iyiphi ipulatifomu ozoyisebenzisa, ukuthi isayithi lizoba nasiphi isakhiwo, nokuthi yiziphi izici ozozidinga ngempela.
Iwebhusayithi yamahhala uma iqhathaniswa newebhusayithi yobungcweti: iyiphi ekufanele kakhulu
Uma uqala, kuvamile ukuzibuza ukuthi uzoyisebenzisa yini izinketho zamahhala Noma ungatshala imali ethile bese usetha iwebhusayithi ngqo enesizinda sakho, ukusingathwa kwewebhusayithi, kanye nomklamo wobungcweti. Zombili izinketho zinezinzuzo nezinkinga zazo.
| Característica | Mahhala | Professional |
| Coste | €0, kodwa kunemikhawulo eminingi yobuchwepheshe kanye nomkhiqizo | Kudinga ukutshalwa kwezimali kokuqala, kodwa nge ukulawula okuningi kakhulu |
| Isizinda | Ngokuvamile kuba uhlobo igama lakho.platform.com | Igama lesizinda elenziwe ngezifiso elingu-100% |
| Umklamo | Amathempulethi anqunyelwe kanye nezinketho ezimbalwa zokwenza ngokwezifiso | Umklamo ngokwezifiso noma eguquguqukayo kakhulu ngamathempulethi e-premium |
| I-Publicidad | Kungafaka izikhangiso ezivela epulatifomu ngaphandle kokulawula kwakho. | Azikho izikhangiso ezingahlobene nebhizinisi lakho |
| Ukusebenza | Isivinini esengeziwe kanye nemikhawulo yezinsizakusebenza | Ukusebenza okuthuthukisiwe, ukwesekwa, kanye nokukhula |
Uma kuyiphrojekthi yomuntu siqu, isivivinyo, noma ufuna nje ukufunda, Inketho yamahhala ingakukhipha ekubopheni.Kodwa uma uyibhizinisi, uchwepheshe, noma uhlose ukuthengisa, ukuya ngqo kuwebhusayithi yobungcweti enesizinda sakho kanye nokusingatha kukunikeza isithombe esibucayiKuthuthukisa i-SEO futhi kukusindise ekufudukeni okunzima esikhathini esizayo.
Okudingayo ngaphambi kokuthi uqale: isizinda, ukusingathwa, kanye nesu
Isizinda: igama lekhaya lakho ku-inthanethi
Isizinda yikheli abantu abazolithayipha kusiphequluli sabo ukuze bafinyelele iwebhusayithi yakho, into efana i-yourbrand.comKuyingxenye ebalulekile yomkhiqizo wakho oku-inthanethi, ngoba ngokuvamile kuyinto yokuqala umsebenzisi ayibonayo ku-Google, ezinkundleni zokuxhumana, noma ekhadini lebhizinisi.
Ukuze ukhethe isizinda esihle, khumbula ukuthi okungcono kakhulu kufanele sibe njalo okufushane, okulula ukukukhumbula, futhi okuhlobene nephrojekthi yakhoKungcono ukugwema izinombolo ezingavamile, ama-hyphen ayinkimbinkimbi, noma ama-pun okunzima ukuwapela ocingweni. Izandiso ezifana ne-.com, .es, .net, noma i-.org yizona ezivame kakhulu, futhi ungasebenzisa futhi ama-TLD athile njenge-.shop, .tech noma izandiso zezwe (.mx, .es, .co) uma kunengqondo kubabukeli bakho.
Ngokuphathelene nentengo, isizinda esijwayelekile sivame ukubiza phakathi €10 kanye ne-€20 ngonyakaKodwa-ke, kunezandiso zesizinda "eziphezulu" noma amasizinda abiza kakhulu. Abahlinzeki abaningi bokusingatha bafaka isizinda samahhala sonyaka wokuqala, okwenza kube lula ukuphatha ngoba ugcina konke ku-akhawunti eyodwa.
Ukusingathwa: indawo lapho iwebhusayithi yakho ihlala khona
Ukusingathwa kwewebhusayithi kuyisevisi enikeza londoloza wonke amafayela ewebhusayithi yakho (ikhodi, izithombe, isizindalwazi…) futhi uyabakhonza lapho othile engena esizindeni sakho. Kufana nomhlaba lapho wakha khona indlu: uma ingcono, Ikhasi lakho lizoshesha futhi livikeleke kakhudlwana..
Lapho ukhetha ukusingathwa kwewebhusayithi, kufanele ucabangele amaphuzu amaningana abalulekile: isivinini seseva (Uma iwebhusayithi yakho ithatha imizuzwana engaphezu kwemi-3 ukulayisha, abantu bazohamba.) isitoreji esanele kanye nomkhawulokudonsa, kuhle ukwesekwa kwezobuchwepheshe kanye nezilinganiso ze ukuphepha (ama-backups, i-firewall, izitifiketi ze-SSL, njll.).
Kunezinhlobo ezahlukene: i ukusingathwa okwabiwe Kushibhile kakhulu futhi kuvame ukwanele kumabhulogi namawebhusayithi amancane; bese kuba nama-VPS namaseva azinikele, anikeza amandla nokulawula okwengeziwe ngentengo ephezulu. Abahlinzeki abanjengo I-Hostinger, Amanethiwekhi e-Raiola, i-SiteGround noma ezifanayo zinikeza izinhlelo ezilinganiselayo kakhulu zokuqala, eziningi zazo zifakiwe isizinda kanye nesitifiketi se-SSL.
Chaza izinhloso kanye nesu ngaphambi kokuthinta noma yini
Ngaphambi kokuthi uqale ukukhetha izifanekiso ezifana nokuthi akukho kusasa, kufanele uzibuze: Kungani ngifuna le webhusayithi? Akufani nokubamba amakhasimende athembekile, ukuthengisa imikhiqizo, ukuthola ukubhukha, ukwakha uphawu, noma ukwazisa nje.
Kuzokusiza kakhulu ukuchaza izici ezifana nezakho izethameli eziqondiwe (ubuntu bomthengi)Yini ngempela oyinikezayo? Iyini inhloso yakho yokubaluleka? Yiziphi izinyathelo ofuna umsebenzisi azithathe (thumela ifomu, uthenge, ushayele ucingo, ulande okuthile, njll.)? Ngalezi zimpendulo, unganquma ukuthi hlobo luni lwesayithi oludingayo (ibhulogi, isitolo, iwebhusayithi yenkampani, ikhasi lokufikela), yiziphi izingxenye okufanele zibe nazo, kanye yimiphi imiyalezo eza kuqala.
Ukukhetha ipulatifomu yokudala iwebhusayithi yakho
Namuhla, awudingi ukufunda i-HTML noma ukunamathela ngokuqinile ezindinganisweni ze-W3C ukuze ube newebhusayithi yobungcweti. Amapulatifomu amaningana akuvumela ukuthi udale ikhasi lakho nge abahleli ababonakalayo, amathempulethi nama-pluginEzifanele kakhulu yilezi:
WordPress
I-WordPress yi-CMS leyo Ibusa imakethe ngamawebhusayithi angaphezu kwengxenye asebenzisa uhlelo lokuphatha okuqukethwe.Iguquguquka kakhulu: isebenza kumabhulogi, amawebhusayithi ezinkampani, izitolo eziku-inthanethi ezine-WooCommerce, ama-academy aku-inthanethi, nanoma yini ongayicabanga.
Izinzuzo: uhlelo olukhulu lwe-ecosystem izingqikithi nama-pluginIzinzuzo: Umphakathi omkhulu, i-SEO enhle, kanye nokulawula okuphelele uma uyifaka ekusingatheni kwakho. ijika lokufunda elimaphakathiUdinga ukunakekela izibuyekezo, ukuphepha kanye nokusebenza (noma ukuqasha isevisi yokubamba ephethwe ukuze ikwenzele lokho).
I-Wix, i-Weebly nabanye abadali ababonakalayo
Amathuluzi afana I-Wix noma i-Weebly Zisekelwe kumhleli wokuhudula nokulahla lapho ubeka khona umbhalo, izithombe, izinkinobho, nezingxenye ekhasini ngaphandle kokuthinta ikhodi. Zinikeza amakhulu amathempulethi, ukusingathwa kufakiwe kanye nezinketho zesitolo esiku-inthanethi, ibhulogi, ukubhukha, njll.
Zilungele uma ufuna ukulula okukhulu kanye nesixazululo "sokuphelele". Ngokubuyisela, uvame ukuba nokuguquguquka okuncane kobuchwepheshe, futhi ukuthuthela kwenye ipulatifomu esikhathini esizayo kungaba nzima kakhulu.
Amapulatifomu e-Shopify kanye ne-e-commerce
Uma okubaluleke kakhulu kuwe ukuthengisa, Thenga Futhi izixazululo ezifanayo zenzelwe ukusetha izitolo eziku-inthanethi ezinakho konke: ikhathalogi, izinkokhelo, ukuthunyelwa, intela, imibiko… Uma ushintshana ngemali yanyanga zonke, uyakhohlwa ngohlangothi lobuchwepheshe.
Kuyindlela enhle kakhulu uma Inhliziyo yebhizinisi lakho ukuhweba nge-inthanethi Futhi ufuna ikhambi eliqinile kusukela ekuqaleni, elinokuhlanganiswa kokumaketha, amasango okukhokha, kanye nezinhlelo zokusebenza eziningi.
I-CMS Hub, i-Hostinger Website Builder, kanye nezinye izixazululo "zonke-in-one" ezisebenzisa i-AI
Abaphathi abanjengo I-CMS Hub ye-HubSpot noma i Umakhi wewebhusayithi ye-Hostinger Bahlanganisa amathuluzi okuthuthukisa iwebhu ebonakalayo, ukusingathwa, ukuphepha, kanye nokumaketha. Endabeni yeHubSpot, konke kuza kuhlanganiswe nezici zayo ze-CRM, ukuzenzakalela, ukuhlaziya, kanye nokuthengisa.
Ngaphezu kwalokho, abaningi balaba badali bahlanganisa ukuhlakanipha okufakelwayo Ukukhiqiza ngokuzenzakalelayo imiklamo, umbhalo, kanye nesakhiwo: uchaza ibhizinisi lakho, bese i-AI idala i-mockup yewebhusayithi, ongayilungisa. Kuyindlela eshesha kakhulu yokuba nokuthile okubonakalayo ngaphandle kolwazi lobuchwepheshe.
Indlela yokudala iwebhusayithi yakho isinyathelo ngesinyathelo
1. Yakha isakhiwo kanye nokuzulazula
Njengoba inhloso icacile futhi ipulatifomu ikhethiwe, isinyathelo esilandelayo ukuchaza isakhiwo sesayithi (ukwakheka kwewebhu): yiziphi izigaba ezizoba nazo nokuthi zihlobene kanjani. Iwebhusayithi eyisisekelo yenkampani ivame ukufaka:
- Ikhasi eliyisiqalo: Yisingeniso sakho; kufanele sisho ngokucacile ukuthi ungubani, wenzani, nokuthi umsebenzisi uzuzani kuwe.
- Singobani / Ngami: isikhala sokuxoxa indaba, ithimba, izindinganiso kanye nokwakha ukwethembana.
- Izinsizakalo noma imikhiqizo: Bhala imininingwane ngalokho okunikezayo, izinzuzo, amanani noma okungenani umbono wobubanzi, bese ucacisa izimemezelo zesenzo.
- Ibhulogi noma izinsiza: Kuwusizo kakhulu ekudonseleni ithrafikhi evela ku-Google nokubonisa igunya ngokuqukethwe okuwusizo.
- Othintana naye: ifomu, i-imeyili, ifoni, indawo kanye nezixhumanisi zamanethiwekhi.
- Imibuzo ejwayelekile: Iphendula imibuzo evamile (ukuthunyelwa, amashejuli, izinqubomgomo, njll.) ukuze igweme imibuzo ephindaphindwayo.
Ezitolo eziku-inthanethi uzofaka namakhasi e- izigaba, ikhasi lomkhiqizo, inqola yokuthenga kanye nokuphumaKumawebhusayithi ezinsizakalo, ezigabeni zokubhukha, amakhalenda, ubufakazi, njll. Dweba imephu encane yesayithi bese uklama imenyu yokuzulazula elula nenengqondo, ngamalebula acacile (akukho ukusungula amagama angajwayelekile e-“Contact”).
2. Khetha ithempulethi bese unaka umklamo
Cishe wonke amapulatifomu anikezayo amathempulethi ochwepheshe afanelana nemikhakha ehlukeneKhetha eyodwa efanelana nomkhiqizo wakho, futhi ngaphezu kwakho konke, yilokho isabeleOkusho ukuthi, ibukeka kahle kuselula, kuthebhulethi nakukhompyutha.
Ngokubuka, gxila ezintweni ezimbalwa ezibalulekile: a Iphalethi yombala engaguquki (ngokuvamile kuba nombala oyinhloko, umbala wesibili kanye nombala wokugcizelela wezinkinobho kanye nokubiza isenzo), amafonti afundekayo (ungasebenzisi amafonti angaphezu kwamabili noma amathathu ahlukene) kanye nokusatshalaliswa okucacile kwesikhala esimhlophe ukuze ikhasi likwazi ukuphefumula.
Nakekela ngokukhethekile izinkinobho (ama-CTA)Kumelwe zibonakale, ngombhalo obonisa ngokucacile isenzo (“Cela ikhotheshini,” “Bhukha i-aphoyintimenti,” “Thenga manje”) futhi zibekwe ezindaweni ezibaluleke kakhulu zekhasi. Umklamo omuhle awugcini nje ngokuba “muhle,” kodwa futhi Kwenza kube lula ngomsebenzisi ukwenza lokho akufunayo..
3. Lungisa iwebhusayithi ukuze ihambisane namadivayisi eselula
Ingxenye engaphezu kwengxenye yethrafikhi yomhlaba wonke manje ivela kumadivayisi eselula, futhi i-Google ibeka phambili amawebhusayithi ahamba phambili Zisebenza kahle kakhulu ezikrinini ezincane.Ngakho-ke akuyona imininingwane emincane: hlola isayithi lakho kusuka kudivayisi yakho yeselula bese ulungisa okudingekayo, ikakhulukazi uqiniseke ukuthi dala iwebhusayithi ephendulayo kahle.
Kuselula kulula nciphisa izinto ezingabalulekileBeka izinto ezibaluleke kakhulu (umyalezo oyinhloko, inkinobho yokuxhumana noma yokuthenga) phezulu bese usebenzisa imenyu ethi "hamburger" ukuze ukuzulazula kungathathi ingxenye yesikrini. Kubalulekile futhi ukuthi amafomu nezinkinobho kube lula ukuzithinta.
4. Dala okuqukethwe: umbhalo, izithombe, kanye nolwazi lwezomthetho
Okuqukethwe yilokho okwenza iwebhusayithi yakho ibe yigugu ngempela. Ngaphezu kokuklama, okuzoqinisekisa izivakashi zakho... imibhalo, izithombe, kanye nezinsiza ozinikezayo. Abanye okhiye:
- Imibhalo ecacile neqondiswe kubasebenzisi: Chaza ukuthi wenzani, ukuthi wenzela bani, nokuthi uxazulula yiphi inkinga, ngaphandle kokusebenzisa amagama alula noma ukusebenzisa ulimi olungenamsebenzi. Sebenzisa ithoni enobungane efanele uhlobo lwakho.
- Izithombe namavidiyo asezingeni eliphezulu: Uma unemishini yakho, kungcono nakakhulu; uma kungenjalo, ungasebenzisa izicelo zokwakha izithombe noma imitapo yolwazi enikezwa ngabakhi abaningi bewebhusayithi. Kodwa-ke, cindezela izithombe ukuze bangayibambezeli inqubo yokushaja.
- Isigaba sezomthetho kanye ne-GDPR: Ifaka amakhasi enqubomgomo yobumfihlo, isaziso sezomthetho, amakhukhi, futhi, lapho kufanele khona, imigomo nemibandela yokuthengisa. Lokhu kuyimpoqo ukuze kuhambisane nemithethonqubo yokuvikela idatha eYurophu.
- Izilimi eziningi uma unentshisekelo: Uma usebenza nezithameli zomhlaba wonke, cabanga ngewebhusayithi esebenzisa izilimi eziningi. Amanye amapulatifomu e-CMS aphatha lokhu ngokuzenzakalelayo, kanti amanye adinga ama-plugin noma izixazululo ezithile.
Uma unenkinga yokuqala ukubhala, ungasebenzisa amathuluzi e-AI ukukhiqiza uhlaka lokuqala, kodwa kunconywa ukuthi... Zibukeze bese uzivumelanisa nethoni yakho ukuze zingazwakali zivamile noma ziphindaphinda.
5. Engeza izici zobungcweti
Uma usunesisekelo, sekuyisikhathi sokunikeza iwebhusayithi yakho "amandla amakhulu" ngokungeza amathuluzi azokwenza lokho yenza ibhizinisi lakho lansuku zonke libe lula futhi kuthuthukiswe ulwazi lomsebenzisi. Ezinye zeziwusizo kakhulu yilezi:
- Ibhulogi ehlanganisiwe: Ukushicilela izihloko njalo kukusiza ukuthi ubekwe ezingeni ku-Google, uphendule imibuzo yamakhasimende akho, futhi ubonise igunya embonini yakho.
- Uhlelo lokubhukha kanye nokuqokwa: Ilungele imitholampilo, abeluleki, izindawo zokucwala ubuhle, abaqeqeshi, njll. Ivumela amakhasimende ukuthi abhukhe ama-aphoyintimenti futhi, uma efisa, akhokhe kusenesikhathi.
- Isitolo esiku-inthanethi: Uma uthengisa imikhiqizo, udinga uhlelo lwekhathalogi, inqola yokuthenga, isango lokukhokha, kanye nohlelo lokuphatha ama-oda. I-WordPress ngokuvamile isebenzisa i-WooCommerce; i-Wix ne-Shopify zinikeza konke okuhlanganisiwe.
- Amafomu athuthukile: ukuze kuthwetshulwe ama-lead, izinhlolovo, izicelo zekhotheshini, ukulandwa kwezinsiza, njll.
- Ingxoxo ebukhoma noma abasizi: Isici sengxoxo ekhoneni lewebhusayithi singathuthukisa isevisi yamakhasimende futhi sixazulule imibuzo ngokushesha.
Amapulatifomu amaningi e-CMS anikeza lezi zici ngokusebenzisa ama-plugin, izinhlelo zokusebenza noma amamojula ezifakiwe ngaphandle kokuthinta ikhodi. Isihluthulelo ukungenzi ngokweqile: faka kuphela lokho ozokusebenzisa ngempela ukuze ugweme ukwenza iwebhusayithi ihambe kancane noma kube nzima ukuyinakekela.
I-SEO eyisisekelo: Indlela yokutholakala ku-Google
Ukuba newebhusayithi eshicilelwe akusho ukuthi abantu bazoyithola ngokuzenzakalelayo. Ukuze uvele ku-Google, udinga ukwenza umsebenzi omncane kakhulu. I-SEO (ukwenziwa ngcono kwezinjini zokusesha) Kusukela ekuqaleni. Asikho isidingo sokuhlala ucabanga kakhulu, kodwa kubalulekile ukuqonda kahle ezinye izisekelo.
- Ucwaningo lwegama elingukhiye: Thola ukuthi yimaphi amagama amakhasimende akho angaba khona asebenzisa ukusesha lokho okunikezayo. Amathuluzi afana ne-Google Keyword Planner, i-Ubersuggest, noma izinguqulo zamahhala ze-SEMrush angakunikeza izinkomba mayelana nobuningi bokusesha.
- Isakhiwo sesihloko: Hlela ikhasi ngalinye ngezihloko (h2, h3, njll.) ezifaka amagama akho angukhiye ngokwemvelo, okusiza umsebenzisi kanye ne-Google ukuqonda okuqukethwe.
- Ama-URL ahlanzekile: kangcono tumarca.com/servicios-diseno-web lokho tumarca.com/p=123Cishe wonke amapulatifomu e-CMS akuvumela ukuthi wenze ngezifiso ama-URL, futhi lokhu kuyindlela enhle. dala imephu yesayithi ye-XML ukusiza izinjini zokusesha.
- Izihloko ze-Meta kanye nezincazelo ze-meta: Lena yimibhalo evela emiphumeleni yokusesha. Yibhale ngendlela ekhangayo, usebenzisa igama elingukhiye kanye nomyalezo okhuthaza ukuchofoza.
- Umbhalo ohlukile ezithombeni: Ingeza umbhalo ochazayo ohlukile esithombeni ngasinye; ithuthukisa ukufinyeleleka futhi isiza ngokubeka izinga ku-Google Images.
- Isivinini kanye neselula: I-Google ibeka ukubaluleka okukhulu ekusebenzeni kweselula kanye nolwazi. Kunconywa ukuthi ubuyekeze iwebhusayithi yakho nge-PageSpeed Insights bese usebenzisa ukuthuthukiswa okunconywayo.
Izinhlelo eziningi zokuphatha okuqukethwe zifaka abasizi be-SEO (njenge-Yoast ku-WordPress noma amathuluzi obunikazi ku-Wix kanye ne-HubSpot) akunikeza uhlu lokuhlola kanye nezincomo mayelana nekhasi ngalinye: ubuningi bamagama angukhiye, ubude bombhalo, izixhumanisi zangaphakathi, njll. Ukusebenzisa lawo magama kwenza kube lula kakhulu ingxenye yobuchwepheshe.
I-AI kanye nokwenza ngokuzenzakalela ekudalweni kwewebhusayithi
Ubuhlakani bokwenziwa bungene ngokuphelele ezweni lokuthuthukiswa kwewebhu. Namuhla ungakwazi khiqiza imiklamo, imibhalo ngisho namawebhusayithi aphelele Chazela ithuluzi ukuthi yiliphi ibhizinisi onalo nokuthi yisiphi isitayela osithandayo, futhi ngemizuzu embalwa lizobuyisa uhlaka olusebenzayo.
Amathuluzi afana I-Framer AI, abakhi abasebenzisa i-AI abavela ku-Wix noma i-Hostinger, kanye nabasizi bohlobo lwe-ChatGPT Zikuvumela ukuthi wakhe amakhasi ayisisekelo, amakhasi okufikela emikhankasweni, noma amaphothifoliyo alula ngesivinini esimangalisayo nangezindleko eziphansi kakhulu.
Izinzuzo ezicacile: ukonga isikhathi nemaliIzinzuzo: ukusebenziseka kalula (alukho ulwazi lokuklama noma lokuhlela oludingekayo) kanye nezinga elithile lokwenza ngcono ngokuzenzakalelayo isakhiwo kanye ne-SEO. Okubi: kuncane ukwenza ngokwezifiso okujulileImiklamo evame ukufana, kanye nemibhalo evame ukuba ejwayelekile kakhulu uma ungasebenzi kahle kuyo ngemva kwalokho.
Isu elihle kakhulu ngokuvamile ukusebenzisa i-AI njenge indawo yokuqala: okudala amakhasi ahlelekile, imibono yesigaba noma imibhalo ebhaliwe, bese wena (noma uchwepheshe) ningena ukuze nilungise okuqukethwe, umklamo kanye nemiyalezo ukuze kubonakale ngempela umkhiqizo wakho futhi kuhluke kubancintisani.
Izici zolwazi lomsebenzisi, ukuphepha kanye nokusebenza
Ulwazi lomsebenzisi (UX) kanye nesivinini
I-Google, ikakhulukazi izivakashi zakho, azibekezeli neze. Ikhasi elihamba kancane elinamamenyu adidayo noma umbhalo ongapheli lizothusa noma ubani. Yingakho udinga ukunakekela iwebhusayithi yakho. I-UX (isipiliyoni somsebenzisi) kusukela ekuqaleni.
Iziqondiso ezithile: amamenyu alula anezinketho ezimbalwa, isakhiwo sokuqukethwe ngamabhulokhi acacile, izinkinobho ezibonakalayoAmafomu namakhasi amafushane alayisha ngemizuzwana embalwa; nakekela ukusetshenziswa kwewebhusayithi Kuyisihluthulelo sokugcina izivakashi. Amathuluzi afana ne-PageSpeed Insights, i-GTmetrix, noma i-Website Grader akusiza ukuthi ulinganise futhi akunike iziphakamiso eziqondile zokuthuthukisa.
Ukuphepha: I-HTTPS, ama-backups, kanye nokugcinwa
Ukuphepha akuyona into eyengeziwe, kuyimpoqo. Iwebhusayithi yakho kumele isebenzise I-HTTPS (isitifiketi se-SSL) ukubethela ulwazi phakathi kwesiphequluli neseva; lokhu kuvikela idatha ebucayi futhi, ngaphezu kwalokho, i-Google iyayicabangela ngokubeka izinga.
Kuyancomeka futhi ukuba okuzenzakalelayo okuzenzakalelayo Futhi kubuyekezwa nsuku zonke, ngakho-ke uma kukhona ukuhlaselwa, ukwehluleka kwe-plugin, noma ususa okuthile ngephutha, ungabuyela kalula ku-slate ehlanzekile. Abahlinzeki abaningi bokusingatha bafaka phakathi ama-backups ansuku zonke kanye nokubuyiselwa kokuchofoza okukodwa.
Kuma-CMS afana ne-WordPress, ukulungiswa kuhilela buyekeza umongo, izingqikithi nama-pluginSusa lokho ongakusebenzisi bese usebenzisa ama-plugin okuphepha afaka ama-firewall, ukuvikelwa kwe-malware, nezinye izendlalelo ezengeziwe. Uma lesi sici sobuchwepheshe singaphezu kwamandla akho, ungasidlulisela kumhlinzeki wakho wokusingatha noma kuchwepheshe wezokuphepha. isevisi yokulungisa ekhethekile.
Ukuhlaziya, ukumaketha, kanye nokwenza imali
Uma iwebhusayithi yakho isiku-inthanethi, umsebenzi wangempela uqala: ukuheha ithrafikhi, linganisa okwenzekayo bese wenza ngconoUkuze wenze lokhu udinga okungenani ithuluzi elilodwa lokuhlaziya njenge-Google Analytics 4 kanye ne-Search Console, futhi ungakhohlwa thumela imephu yakho yesayithi ku-Search Console ukwenza lula ukufakwa ohlwini.
Nge-Analytics, uzobona ukuthi bangaki abantu abavakashela isayithi lakho, ukuthi bavelaphi, bahlala isikhathi esingakanani, nokuthi yimaphi amakhasi asebenza kahle kakhulu. I-Search Console ikuvumela ukuthi uqaphe ukuthi i-Google ikubona kanjani: yimaphi amagama angukhiye aqhuba ithrafikhi, yimaphi amakhasi anezinkinga zokufaka izinkomba, nokuningi. Ukusuka lapho, unga... yenza izinqumo ngedatha: thuthukisa izingxenye ezingaguquli, uqinise okuqukethwe okusebenzayo, ulungise ama-CTA, njll.
Esicini sokumaketha, ungahlanganisa amasu amaningana: I-SEO yokuqukethwe (izihloko, iziqondiso, izinsiza ezingalandwa), ukuba khona ku amanethiwekhi omphakathi, imikhankaso ye ukukhangisa okukhokhelwe (Izikhangiso ze-Google, Izikhangiso Zomphakathi njenge Umkhankaso wezikhangiso ze-Facebook) futhi imeyili marketing ukukhulisa ama-lead ngokusebenzisa izincwadi zezindaba kanye nokuzenzakalelayo.
Ngokuphathelene nokwenza imali, kunezindlela eziningi: ukuthengisa imikhiqizo noma izinsizakalo ngqo, ukumaketha okuhambelanaUkubonisa izikhangiso (i-Google AdSense noma amanye amanethiwekhi), okuqukethwe okukhokhelwayo noma ubulungu, ukuthengisa izifundo, njll. Into ebalulekile ukuthi kukhona ukuvumelana phakathi kwezilaleli zakho, uhlobo lokuqukethwe okunikezayo, kanye nendlela okhetha ngayo ukuthola imali engenayo.
Ukusetha iwebhusayithi yakho isinyathelo ngesinyathelo kufinyeleleka kalula namuhla kunokuba kubonakala: ngesizinda esihle, ukusingathwa okuhle, ipulatifomu efanelana nezinga lakho lobuchwepheshe kanye nezinhloso, kanye nomklamo ogxile kumsebenzisi, Okuqukethwe okucatshangelwe kahle kanye nobungako be-SEO, ukuphepha, kanye nokuhlaziyaUngashintsha iwebhusayithi yakho ibe yisizinda sokuba khona kwakho kwedijithali, kungaba ukuthengisa okwengeziwe, ukuthola amakhasimende, ukuqinisa uphawu lwakho lomuntu siqu, noma ukufeza lowo msebenzi obulokhu uwuhlehlisa isikhathi eside.
