Isivumelwano, no-a isikhathi sokuqala sezinyanga ezintathu, yenziwa ngokusemthethweni emahhovisi enkampani e I-Portland (United States). Ihlanganisa izingubo zomdlalo nezokuqeqesha zamaqembu ezobuchwepheshe abesilisa nabesifazane, zonke izigaba zentsha kanye neminye imikhakha, ngaphezu komugqa. Indlela yokuphila kubalandeli.
Imigomo yesixhumanisi nezinsuku zokugcina
Umfelandawonye omusha uzoqala ukusebenza uma qeda isixhumanisi okwamanje neKappa ekupheleni kwalo nyaka. Ukuzinikela ku-Nike kuzosebenza iminyaka emithathu, kanye nethuba lokuyelula uma abathintekayo bekubona kufanelekile.
Imithombo esondelene nezingxoxo ikhomba ukuthi imali yonyaka izoba khona amadola ayizigidi ezimbili, isithombe esingabeka ihembe loMjaho phakathi kwezibaluleke kakhulu webhola lase-Argentina, ngemuva koMfula neBoca.
Isivumelwano sigcizelela futhi buyela kusuka ku-Nike kuya ku-Academy, inkampani evele igqokise iklabhu phakathi kuka-2006 no-2008.
Ububanzi bezemidlalo nokukhiqiza
Ukufakwa kuhlanganisa ukufanisa kanye nezingubo zokuqeqesha kuzo zonke izindawo zebhola kanye ezinye iziyalo weqembu, ukuqinisekisa ukungaguquguquki kwesithombe nokuhlinzekwa kobuchwepheshe.
Izingubo zizothuthukiswa yindawo ka ukukhiqizwa komhlaba wonke yenkampani, ngokugxila emazingeni we ikhwalithi, ukusungulwa kanye nokusebenza.
Ngaphezu kwalokho, a umugqa wesitayela sasemadolobheni yakhelwe abasekeli, ngemiklamo okukhethekile kanye nokukhishwa ngezikhathi ezithile.
Umthelela wezomnotho nezimakethe
Emabhideni neKappa, isiphakamiso sikaNike sawina ngenxa yezinto ezimbili: ukusetshenziswa kwezimali eduze kabili yalokho okukhokhelwe uhlobo oluphumayo kanye a uhlelo olubanzi lokukhiqiza ukugwema ukushoda.
Iqembu kanye nenkampani bahlela ukunwetshwa kwe ukusatshalaliswa: Imikhiqizo esemthethweni izotholakala kunethiwekhi ebanzi yezitolo nezindawo zokuthenga ezweni, ngaphezu kwalokho amaphuzu akho okuthengisa.
Ukuthuthukiswa kwe amaqoqo akhethekile ophethe i- abaklami ababili baseYurophu, asebevele basebenzela ama-capsules amasha okukhishwa okuzayo.
Umongo nesizinda
Isikhungo sichaza umfelandawonye njengesinyathelo esibheke phambili qinisa ubuwena kanye nokuba khona komkhiqizo kokubili nangaphandle kwenkundla, ngokunaka isipiliyoni sabalandeli.
Ezingeni lamazwe ngamazwe, i-Nike igqoka amakilabhu afana Barcelona, Atletico de Madrid, Chelsea, Inter Milan kanye neParis Saint-Germain, phakathi kwabanye, enikeza ukubonakala kwesivumelwano.
Ukubuya kwenkampani yaseMelika kuyalulama a ubudlelwano bangaphambili, ngenkathi inkampani ihlomisa umjaho maphakathi nawo-2000s.
Ngalesi sivumelwano, i-Academy ibhekene noshintsho lomhlinzeki oluhlanganisayo ukutshalwa kwezimali okuphezulu, ukufakwa okuphelele kanye nesifiso sezentengiselwano, ngokulindela ukuthi umjikelezo oqala ngo-2026 uzoletha izingubo ezisemthethweni kubalandeli abaningi ezweni lonke.
