Uma ubulokhu usebenzisa i-TikTok, i-Instagram Reels, noma i-YouTube Shorts isikhashana, kungenzeka ukuthi uhlangane nalawo mavidiyo amahle agcwele imibala egqamile, abalingiswa abangavamile, kanye nemisho ekhangayo ongeke ukwazi ukuyikhipha ekhanda lakho. Abantu abaningi bawabiza ngokuthi “ama-video clips.” ukubola kobuchopho noma ukubola kobuchopho, ngokwezwi nezwi “ubuchopho obubolile”Futhi le nkulumo isingene olimini lwansuku zonke lwentsha kanye nabantu abadala abasebasha ukuchaza leso simo sokuba nengqondo yakho igcwele okuqukethwe okungenangqondo okungasizi ngalutho... kodwa ukuthi uqhubeka ukubukela ngokungapheli. Sekuyihlobo "lwehlaya elihlangene" le-inthanethi kanye nesibonelo salokho ukumaketha kwamagciwane.
Okumangazayo ngalesi simo ukuthi sihlanganisa amahlaya angavamile, isiko lama-meme, ubuhlakani bokwenziwa kokukhiqizaUmculo we-elekthronikhi oheha kakhulu kanye namaphethini okusetshenziswa okusheshayo kuye kwenza kwaba uhlobo "lwehlaya elihlangene" le-inthanethi, kodwa ngesikhathi esifanayo, kukhathaza ochwepheshe bezempilo yengqondo kanye nenhlalakahle yedijithali ngenxa yomthelela wayo ekunakeni, ekulaleni, kanye nendlela izingane nentsha, ikakhulukazi, ezihlobana ngayo nobuchwepheshe.
Kuyini ukubola kwengqondo: incazelo yamanje yaleli gama
Ekusetshenzisweni kwayo okubanzi kakhulu namuhla, Igama elithi "Brainrot" lisetshenziselwa ukuchaza umphumela wokudla ngokweqile okuqukethwe okungasho lutho, okuphindaphindayo, noma okuyisiwula. Ku-inthanethi, ikakhulukazi ezinkundleni zokuxhumana ezinamavidiyo amafushane. Uma umuntu ethi "Nginobuchopho obubolile" ngokuvamile usho ukuthi ikhanda lakhe ligcwele ama-meme, iziqeshana zomsindo ezingenangqondo, noma izigcawu ezihlekisayo ezingasizi ngalutho kuye, kodwa ukuthi akakwazi ukuyeka ukubuka noma ukuphinda.
Amawebhusayithi ezempilo afana ne-WebMD achaza ukuthi asibhekene ne- ukuxilongwa kwangempela kwezokwelaphakodwa kunalokho indlela evamile yokukhuluma ngokuwohloka kwengqondo okungenzeka lapho isikhathi esiningi sichithwa kokuqukethwe okuseqophelweni eliphansi: amavidiyo angenawo umyalezo, izinto ezivusa imizwa ezihlala zikhona, amahlaya angenawo umongo, noma ama-meme angenalo nhlobo ulwazi oluwusizo.
Ngokomlando, inkulumo ethi “brain rot” yayivele isetshenziswa ukubhekisela ekuthandeni imibono elula kuneyinkimbinkimbi, kodwa ngenxa yokuqhuma kwezokuxhumana, ama-meme, namavidiyo amafushane, Leli gama selidumile njengelebula lamasikoKusebenza kokubili ukukhombisa lokho kukhathala kwengqondo kanye nokukhuluma ngokuqukethwe udoti okubangela lokho.
I-Oxford University Press yaze yakhetha “ukubola kobuchopho” njenge izwi lonyakaLokhu kugqamisa ngqo lokhu kusetshenziswa okubili: ngakolunye uhlangothi, kuchaza isimo sengqondo esiwohlokile esibangelwa ukudla okuqukethwe okungasho lutho; ngakolunye uhlangothi, kusetshenziselwa ukubiza lolo hlobo lokuqukethwe ngokwalo, ikakhulukazi uhlobo olusakazeka njengomlilo wequbula kuTikTok kanye namapulatifomu afanayo.
Kunjani okuqukethwe kwe-brainrot: amavidiyo akuhehayo ngaphandle kokusho lutho
Uma sikhuluma ngokubola kobuchopho ezinkundleni zokuxhumana, asicabangi nje ngokuchitha isikhathi esiningi kumafoni ethu, kodwa sicabanga ngohlobo oluthile lokuqukethwe. amavidiyo amafushane, aphindaphindayo, anomsindo, futhi agqanyisiweiklanyelwe ukukudonsa ukunaka kwakho ngokushesha futhi ikusunduzele esiqeshini esilandelayo ngaphandle kokukunika ikhefu lokucabanga ngalokho okubukayo.
Ubuhle bala mavidiyo buvame ukuba nolaka: imibala egqamile, izigcawu ezihlotshisiwe, abalingiswa abaxubile abayingxube yezilwane, izinto, nokudlaAma-animation ayaphazamisa ngandlela thile, futhi umsindo uqukethe amazwi okwenziwa aphindaphinda imisho engaqondakali ngokuphindaphindiwe. Umgomo akukhona ukwazisa noma ukuxoxa indaba eningiliziwe, kodwa ukugcina amehlo akho ethe njo esikrinini.
Ochwepheshe bezempilo yedijithali bakhomba ukuthi lokhu okuqukethwe, ngokombono wezemfundo noma wolwazi, Banikela okuncane kakhulu noma abanikeli lutho.Kodwa-ke, basebenzisa ukunambitheka kwethu ukuze bavuseleleke ngokushesha: izinguquko ezisheshayo zesigcawu, umculo ovelele kakhulu, imisindo engalindelekile, kanye nengxube yamahlaya angajwayelekile kanye nokungakhululeki kokubona.
Lezi zinhlobo zamavidiyo zivame ukuvela ochungechungeni: uqeda eyodwa bese i-algorithm iphonsa enye ngendlela efanayo kuwe, ngakho uzithola ubhajwe eziqeshaneni zeziqeshana zemizuzwana embalwa nje. I-TikTok, i-Instagram Reels kanye nama-YouTube Shorts Bayi-ecosystem ephelele yalokhu, ngoba konke kuklanyelwe ukuswayipha nokuqhubeka nokusebenzisa okuqukethwe okugcwele ngaphandle kokuphumula, njengoba izindaba zokumaketha.
Empilweni yansuku zonke, abantu abaningi bagcina befaka lokhu kubola kobuchopho olimini lwabo. imisho ekhangayo, ukugcizelela okweqile, noma izinkulumo ezisunguliwe Imisho ephindaphindwa ngabalingiswa kula mavidiyo iba yingxenye yengxoxo yansuku zonke, ikakhulukazi phakathi kwezingane nentsha, abasebenzisa la magama abalulekile esikoleni, ekhaya, noma ezingxoxweni nabangani.
Umsuka walesi simo: kusukela kumasiko e-meme kuya ekuqhumeni kwe-TikTok
Nakuba umqondo "wokubola kobuchopho" ovela kokuqukethwe okungenangqondo kakhulu unomlando omude, isimo samanje sokubola kobuchopho sivela ku- isiko le-inthanethi kanye ne-memeLokho esikuhlobanisa nala mavidiyo abalingiswa abangavamile kanye nomculo ogcwele udlame kuye kwathuthukiswa kancane kancane ezinkundleni zokuxhumana, ezokuxhumana nabantu kanye nasemiphakathini yokudala eku-inthanethi.
Izinkulumo zokuqala zalesi sitayela zasakazeka ngokushesha ku-TikTok, lapho Abasebenzisi abangaziwa baqale ukuhlanganisa iziqeshana ezingavamile nomsindo ohleliwe. kwezingoma, amazwi azenzakalelayo, kanye nemisho engenangqondo. Ngokuhamba kwesikhathi, ubuhlakani bokwenziwa obukhiqizayo benze kwaba nokwenzeka ukudala izithombe namavidiyo ahlekisayo nakakhulu, okuthatha umqondo uwuyise kwelinye izinga.
Esinye sezici ezinkulu zokuguquka kwaba ukuvela kwalokho okubizwa ngokuthi Ukubola kwengqondo yase-Italyokwadala indawo yayo yabalingiswa, amazwi, nama-meme. Lolu hlobo olungaphansi luhlanganisa konke okungenhla nezakhi zamasiko zase-Italy ezidwetshwe ngopende futhi selube ubuso obubonakala kakhulu bokubola kwengqondo emhlabeni jikelele.
Phakathi naleso sikhathi, igama elithi “brainrot” nalo laqala ukusabalala ngaphandle kweTikTok, elisetshenziswa ku izingxoxo ngempilo yedijithali, ukuluthwa kwesikrini kanye nokucindezeleka ngokweqileIzihloko kwezempilo, ezengqondo, kanye nezindaba zempilo ziqale ukuhlaziya lo mqondo ngombono ongathi sína, ziwuhlobanisa nobunzima bokugxila kanye nokukhathala kwengqondo.
Umphumela uba ukuthi namuhla kukhona ukusetshenziswa okubili kwegama elifanayo: elika Ihlaya langaphakathi phakathi kwabasebenzisi lihleka ngendlela okuqukethwe okuhlekisayo ngayo, kanye nochwepheshe abayisebenzisa ukugqamisa izingozi zokuchitha amahora amaningi besebenzisa lolu hlobo lwezinto ezingathandeki nezingenahluzo.
Kuyini ukubola kobuchopho base-Italy futhi kungani ukukubona yonke indawo?
Ngaphakathi kwesambulela esijwayelekile sokubola kwengqondo, Ukubola kwengqondo yase-Italy sekuyinto esakazeke kakhuluIsekelwe ezithombeni namavidiyo akhiqizwe yi-AI lapho sibona khona izidalwa ezingenakwenzeka: izilwane ezixutshwe nezinto zansuku zonke, ukudla okunemilenze yabantu, izinkomishi ezibulalayo, izindiza ezinobuso bengwenya... konke kuthinta ngendlela yamanga neyase-Italy kanye nephuzu eliphazamisayo.
Laba balingisi bavame ukuba wasungula amagama anomsindo wase-Italy (yize zivame ukuba yingxubevange yamagama angenamsebenzi) futhi zihambisana nomsindo ongenangqondo: amazwi akhiqizwe yi-AI agqamisa indlela yokukhuluma yesiNtaliyane, imilolotelo ehlekisayo, imisho ehlambalazayo, noma amagama afungelwe aphenduka ihlaya langaphakathi phakathi kwabalandeli.
Ngokubukeka, zihlanganisa i-surrealism, amahlaya angemva kokuhlekisa, kanye nalokho okwaziwa ngokuthi "isigodi esingaqondakali": cishe abantu noma cishe izithombe zangempela ezingajwayelekile noma ezingakhululekile ukuzibukaNgesikhathi esifanayo, ukuhlela kushesha kakhulu: ukusondeza okunamandla, ukudlidliza, ukushintsha kombala, ukukhanya... konke kuhlose ukugcina umbukeli ekhangwa imizuzwana embalwa.
Ochwepheshe bachaza ukubola kobuchopho base-Italy njenge- ukubonakaliswa kwehlaya lesizukulwane Zokudlala ngokuhlekisa, ukuhlekisa ngamasiko e-pop, kanye nohlobo lokugxeka kwedijithali. Intsha eningi ibukela la mavidiyo iyazi ukuthi "ayinangqondo" futhi yabelana ngawo ngoba ayingqondo kangangokuthi aphula noma yikuphi ukulindela okunengqondo.
Ngesikhathi esifanayo, ukubola kwengqondo yase-Italy sekuyindlela yokubonisa inani elikhulayo la Okuqukethwe okungadingeki okukhiqizwe yi-AI ku-inthanethiAbasebenzisi abaningi basebenzisa ithegi ethi “brainrot” ukuze bavume ukuthi lokho abakubonayo kuyahlekisa, futhi ngesikhathi esifanayo, bagxeke ukugcwala kwamavidiyo akhiqizwe ngokuzenzakalelayo agcwele amanethiwekhi.
Umlando kanye nokuqhuma kokubola kwengqondo yase-Italy
Kunzima ukusho ukuthi imvelaphi eqondile ye-brainbot yase-Italy ikuphi, kodwa ivame ukubekwa eduze. Okthoba 2023Lokhu kwenzeka lapho ama-meme eqala ukusakazwa aqukethe uDwayne Johnson, "The Rock," ekhuluma imisho engenangqondo. Kwenye yala mavidiyo, umlingisi washo ama-syllable athi "Tralalero tralalá," ahlanganiswe nezinkulumo zesiNtaliyane ezingcolile, esungula isisekelo sezwi salesi simo.
Ngokuhamba kwesikhathi, leyo ngxube yamagama athinta inhliziyo namagama ahlambalazayo yashintsha yaba iziqeshana zomsindo ezisakazwa kabanzi ezazisetshenziswa kaninginingi Izithombe ezikhiqizwe yi-AIUmlingiswa owaziwa ngokuthi I-Tralalero TralaláUshaka onemilenze emithathu ogqoke ama-Nike sneakers uvame ukucashunwa njengesibonelo sokuqala esicacile salolu hlobo kanye nohlobo "lwe-mascot" yalolu hlobo lokunyakaza.
Ukudalwa kwalo mlingiswa kuvame ukuhlotshaniswa nomsebenzisi we-TikTok okubikwa ukuthi uthumele ividiyo yokuqala ngasekupheleni kukaSepthemba 2024, yize i-akhawunti yakhe yasuswa ngenxa yokuqukethwe okuhlambalazayo komsindo. Ukusuka lapho, abanye abadali bathatha umsindo bawuhlanganisa nezithombe ezintsha, okwadala i-edumile. ushaka onezicathulo kakade izinhlobo ezahlukene.
Umsebenzisi owaziwa ngegama eliyimfihlo elithi @noxaasht usize ekwenzeni laba balingiswa bathandwe, walungisa ubuhle babo futhi wandisa ukubonakala kukaTralalero Tralalá nabangane bakhe. Mashi 2025Ukubola kwengqondo kwase-Italy kwasakazeka ngokushesha ngale kwe-Italy, kwafinyelela e-Indonesia, e-United States, eLatin America, kanye nengxenye enkulu yeYurophu.
Le nqubo yayingokwemvelo kakhulu: Umsebenzisi ngamunye unikele ngezinhlobo ezincane.Wayengeza umlingiswa omusha, ashintshe umculo, noma ahlanganise izinkomba kwamanye ama-meme, adale indawo yonke ehlanganyelwe eyakhula ngaphandle kohlelo oluphakathi, kodwa enobunye obukhulu bobuhle obubonakala ngokushesha.
Abalingiswa abadumile kakhulu abavela kuBrainrot
Ikhathalogi yezidalwa ezivela ebuchosheni base-Italy inkulu kakhulu, kodwa kunezinhlamvu eziningana eziye zaba yizici ezidumile futhi ezisiza ukuqonda ithoni yalesi simo. Ngayinye inayo izici ezibonakalayo ezihlukile kakhulu, igama elingavamile, kanye nomsindo ovame ukuhlotshaniswa nawo abalandeli abakubonayo ngokushesha.
- I-Tralalero TralaláUshaka onemilenze emithathu ogqoke izicathulo ze-Nike, ubhekwa njengomlingiswa wokuqala oyinhloko kulolu hlobo. Kuthiwa unejubane namandla angaphezu kwawemvelo futhi ungumuntu obonakala kakhulu ebusweni bokubola kwengqondo.
- I-Bombardier YezingwenyaIsidalwa esixubile esinekhanda lengona kanye nomzimba webhomu lempi. Sivame ukuhlotshaniswa nemisindo yokuqhuma kanye nezitatimende eziphikisanayo mayelana nokuqhuma kwamabhomu.
- IBombombini Gusini: ihansi elinomzimba wendiza yokulwa, elihlobene kakhulu neBombardiro Crocodilo futhi likhona emihlanganweni eminingi ehlangene.
- I-Tung Tung Tung SahurIsithombe sokhuni esifana nenduku noma unodoli ophethe induku yebhola. Igama laso livusa umsindo wezigubhu ezisetshenziswa e-Indonesia ukuphawula ukuqala kwe-suhoor (isidlo sangaphambi kokusa ngesikhathi seRamadan).
- I-Ballerina CappuccinaIndebe ye-cappuccino egqoke isiketi kanye nezicathulo ze-ballet. Ngokwesayensi ye-Brainrot, ushade noCappuccino Assassinano, indebe egqoke njenge-ninja.
- ULirilì LaralàIngxube yendlovu ne-cactus, egqoke izimbadada, ibonakala phakathi nogwadule newashi le-alamu lintanta ngemuva.
- Boneca Ambalabu: umlingiswa onekhanda lexoxo, umzimba ofana nethayi, nemilenze yomuntu, esinye isibonelo se-hybrid ephazamisayo ejwayelekile yalolu hlobo.
Esimweni esithile I-Tung Tung Tung SahurUmsunguli wayo, osemncane wase-Indonesia owaziwa ngokuthi uNoxa, uke wadunyiswa njengomculi obalulekile wesimanje. Imisebenzi yakhe eyenziwe nge-AI, eyabiwe ku-TikTok, ithole izigidi zabantu ababuka, okubonisa ukuthi okuqukethwe okubonakala “kuwubuwula” kungafinyelela kanjani isimo sobuciko.
Laba balingiswa sebengaphezu nje kwama-meme: izingane eziningi kanye nentsha Bafaka imidlalo namahlaya ezingxoxweni zabo zansuku zonke.futhi bayakwazi ukubabona ngokushesha, baphinde imisho yabo, noma balingise amazwi abo akhiqizwe yi-AI.
Indlela ama-brainbolt adalwa ngayo: indima ye-AI yokukhiqiza
Okuningi kwalokhu okuqukethwe kwakhiwe nge amathuluzi obuhlakani bokwenziwa okukhiqizayoLawa mathuluzi aya ngokuya efinyeleleka kunoma yimuphi umsebenzisi. Ngezixwayiso ezimbalwa nje, kungenzeka ukukhiqiza izithombe namavidiyo ezidalwa ezingenakwenzeka, ngezitayela ezibonakalayo ezicacile kakhulu kanye nezinga elimangalisayo lemininingwane.
Abadali bavame ukuhlanganisa izinto eziningana: Amamodeli ezithombe ze-AI, izinhlelo zokuhlela amavidiyo, izinto ezihlanganisa izwi, kanye nesofthiwe yokukhiqiza umculoKuqala ngombono ongenangqondo (isibonelo, "ishaka elinemilenze emithathu eligqoke izicathulo zeNike eligijima esibhakabhakeni") futhi licwengisiswa kuze kube yilapho umphumela oqondile wokungajwayelekile kanye nokuhlekisa abakufunayo usufinyelelekile.
Ngokuphathelene nomsindo, abakhiqizi abafana neBrazilian Eleotan Táparo noma umculi uGazzarino oxubene. amazwi erobhothi aguquliwe Ngezisekelo ezinhlotsheni ezahlukene kakhulu: i-metal phonk, i-k-pop, umculo we-anime, i-hard electronica… Umphumela uba izingoma nama-remix, naphezu kokuzichaza “njengeziphukuphuku”, anekhwalithi yobuchwepheshe eyanele ukuze azwakale kahle futhi ekhangayo amahora amaningi.
Ngaphezu komsebenzi wokubukwayo nokubukwayo, abadali abaningi banikela ngesikhathi sabo shintsha izithombe ezinhlelweni ezifana ne-PhotoshopUkucwenga isimo sobuso, imibala, kanye nezizinda ukuze kuthuthukiswe umthelela wohlaka ngalunye. Nakuba kungase kubonakale sengathi kuyisiphithiphithi esingenangqondo kumuntu omdala, ngokuvamile kuba nenqubo yokuklama ehlosiwe kakhulu ngemuva kwayo, ehloselwe ukuheha ukunaka ngokushesha.
Ukufinyelela kalula kula mathuluzi kuye kwenza ukubola kobuchopho kwaba yintando yeningi: cishe noma yimuphi umsebenzisi onelukuluku elincane angakwazi engeza uhlamvu lwakho noma uhlobo lwakho ku-"multiverse"Lokhu kusho ukuthi lesi simo siyaqhubeka nokukhula futhi sizivuselela.
I-Brainrot njengomculo, imidlalo yevidiyo kanye nemikhiqizo ebonakalayo
Ubuchopho base-Italy bushintshe kakhulu kusukela kumavidiyo ngamanye kuya ekubeni yi- uhlobo olukhulu lomculo nokuzijabulisa esakazeka kuzo zonke izinkundla ezahlukene. Imisindo eminingi yokuqala iguqulwe yaba izingoma ezigcwele, ama-remix, kanye nezinguqulo ngezitayela ezahlukahlukene.
Izihloko ezifana nethi “Tralalero Tralala Funk” seziqongelelene amashumi ezigidi zemisakazo ku-SpotifyFuthi amathrekhi amaningana afinyelele phezulu kumashadi adumile emazweni ahlukahlukene njengeDenmark, iSweden, iCzech Republic, iPeru, ne-Argentina. Kulokhu kwamuva, kube khona ngisho nama-parody ngesitayela sezikhathi zeBizarrap, lapho abantu abanjengoTung Tung Tung Sahur bedlala indima "yabaculi basemadolobheni."
Umculo we-Brainrot awukhawulelwe ezinhlotsheni zesimanje: futhi Idlala izingoma ezidumile kanye nama-memes amadala., ukuxuba izinkomba ku- izincwadi, amafilimu kanye nemidlalo yeshashalaziKunezinhlobo eziphefumulelwe nguHarry Potter ezibonisa izidalwa ezifana neCocofanto Elephant, kanye nokusebenzisana okubonakalayo okubuyisa izenzakalo ezifana neCoffin Dance ezivumelaniswe nomhlaba weTralalero Tralalá.
Emkhakheni wemidlalo yevidiyo, iRoblox isibe yinsika ebalulekile kwabaningi. imidlalo ye-indie. Isihloko "Ukweba i-Brainrot" Ivumela abadlali ukuthi baqoqe izinhlobo zabalingiswa ukuze bathole imivuzo engavamile. Ngo-Okthoba 2025, yafinyelela abadlali abangaphezu kwezigidi ezingu-25,8 ngesikhathi esisodwa kanye nokuvakasha okungaphezu kwezigidigidi ezingu-56.600, yazimisa njengophawu lomhlaba wonke.
Le mpumelelo ithuthukise eminye imidlalo efana ne Ukuvela Kwe-Brainrot (lapho abalingiswa beguquka khona ngokunqoba izitha), Ukuqeqeshwa kwe-Brainrot (okuhlanganisa umjaho nezidalwa ezivulayo), noma izinhlobo zezitshalo vs. Zombies, njengokuthi Izitshalo vs. Ama-Brainrots y Ukuzivikela kwe-Brainrot TowerKukhona nezinselele ezinkulu ze-trivia, njengokuthi "Qagela ukuthi i-brainbol yase-Italy izobola noma ife," lapho iphutha lisho ukususwa ngokushesha komdlali.
Ukuthandwa kwedijithali kukhuphukele ezweni elibonakalayo. E-Italy, umshicileli uPanini wethule uhlelo i-albhamu yesitika enikezelwe kubalingiswa beBrainrot Futhi amakhadi aqoqwayo njenge-Skifidol Italian Brainrot Trading Card Games ayathengiswa, uma kuqhathaniswa nezinye iziteshi zabezindaba ne-Garbage Pail Kids edumile. Amathoyizi, ama-NFT, ama-cryptocurrencies aguquguqukayo njenge-Italianrot, kanye nokusebenzisana nemikhiqizo efana ne-Samsung ne-Ryanair, esebenzisa la ma-meme emikhankasweni yawo, nawo adalwe.
Ngisho nomkhakha wezepolitiki usuthelelekile: izibalo ezifana noNdunankulu waseHungary uViktor Orbán sezifinyelele ezingeni lokushicilela Amavidiyo we-TikTok asebenzisa amamodeli we-3D wezinhlamvu ezifana ne-Tung Tung Tung Sahur emihlanganweni esemthethweni, besebenzisa ukuthandwa kwalesi simo phakathi kwentsha.
Izimpikiswano kanye nokugxekwa okuphathelene nokubola kwengqondo
Ukwamukelwa kokubola kobuchopho base-Italy, kanye nokubola kobuchopho ngokuvamile, akubanga okufanayo. Ezinye iziteshi zabezindaba, njengeFox News, zichaza lokhu ngokuthi umsindo, isiphithiphithi, futhi ithandwa kakhulu, ukubona kuyo "isigaba esiyinhloko" sendlela imikhiqizo engasebenzisa ngayo ubuwula kanye nesivinini ukuze ihlale ibalulekile.
Abanye, njengephephandaba laseJalimane i-Die Tageszeitung, bakubheka njenge- indlela yokudala yokuhlola ubuchwepheshe kanye namasiko edijithali, kuyilapho iziteshi zezindaba ezifana neRadio France Internationale zingabaza ukusetshenziswa kwamagama mbumbulu esiNtaliyane kanye nokungathandwa kwemibono ethile yamasiko.
Kukhona futhi ukukhathazeka okukhulu. I-Legal Daily yaseShayina iqhathanise umthelela wokubola kobuchopho base-Italy nalowo we- I-ElsagateIhlazo lamavidiyo angafanele afihlwe njengokuqukethwe kwezingane ku-YouTube Kids. Nakuba kungenjalo ncamashi, ukukhathazeka kugxile ekutheni izingane ezincane zingafinyelela kalula kangakanani Amavidiyo anemiyalezo ehlaselayo, inhlamba, noma izinkomba zempi.
Eqinisweni, amanye ama-audio athile asolwa ngokuzonda ama-Islam kanye nokungavumelani nobuKristu: I-Tralalero Tralalá ihlanganisa ukuhlambalaza uNkulunkulu no-Allah ngesiNtaliyane, kanti i-Bombardiro Crocodilo ibhekisela ekuqhunyisweni kwamabhomu ezinganeni ePalestine, abasebenzisi abaningi abakubheka njengokuyinkinga kakhulu uma kukhulunywa ngengxabano eGaza.
Ngale kwezici zezepolitiki noma zenkolo, ukugxekwa okuyinhloko okuyisisekelo ukuthi ukubola kwengqondo Kwenza kube ngokwejwayelekile ukusetshenziswa okukhulu kokuqukethwe okungahlungiwelapho umthelela osheshayo uyinto ebalulekile, hhayi incazelo, into ethinta kakhulu izizukulwane ezisencane ezikhulela kule ndawo.
Ukubola kobuchopho njengenkinga yezempilo yedijithali: lokho okushiwo ochwepheshe
Ngokombono wezempilo, umqondo wokubola kobuchopho usetshenziswa ukuhlanganisa imiphumela emibi yokudla njalo okuqukethwe okusekhwalithini ephansiAkukhona ukuthi ukubuka ama-meme kuzolimaza ubuchopho bakho ngokoqobo, kodwa kungakuvimbela ukuthi uhlanganyele emisebenzini ecebisayo nejulile.
Ochwepheshe bezempilo yengqondo kanye nezinhlangano ezifana ne-Nationwide Children's baveza ukuthi ukuchitha amahora amaningi phambi kwezikrini ubukele amavidiyo asheshayo Lokhu kungaholela ezinkingeni zokunaka, ubunzima bokuqhubeka nomzamo emisebenzini emide, ukukhathala kwengqondo, ngisho nokucindezeleka. Uma okuqukethwe kuba yindlela yokugwema ukungakhululeki, kuba nengozi yokuba nemikhuba yokulutha.
Umphumela awuvamile ukuba khona ngokushesha. Inkinga ukuqongelela: ubuchopho bujwayela izinga eliqhubekayo lokukhuthaza okukhulu kanye nokwaneliseka okusheshayoukuze imisebenzi efana nokufunda incwadi, ukutadisha, noma ukuba nengxoxo ejulile iqale ukuzizwa idina, ihamba kancane, noma ifuna kakhulu.
Ezinye izifundo, eziqoqwe ezincwadini ezifana ne-Eurasian Journal of Applied Linguistics, zixhumanisa ukusetshenziswa ngokweqile kwamavidiyo amafushane nobunzima ngemisebenzi yesikole edinga ukubamba ngekhanda nokugxilisa ingqondo okuqhubekayo. Ukuqhubeka nokuvuselela ingqondo ngokweqile kungaphazamisa kokubili ukunaka kanye nezinqubo ezithile zenkumbulo.
Ngaphezu kwalokho, ukuchayeka kakhulu ezinkundleni zokuxhumana ezigcwele imizimba ephelele, impumelelo emsebenzini, kanye nezimpilo ezifiselekayo kungaba nethonya elikhulu. umthelela oqondile ekuzithembeni nasesimweni sengqondookwandisa ingozi yokukhathazeka nokucindezeleka, ikakhulukazi kubantu abadala abasebasha abaxhumene kakhulu.
Izimbangela zokubola kobuchopho: i-dopamine, ukwaneliseka okusheshayo, kanye nokuzamazama komhlaba
Izihloko zesayensi ezidumile ngempilo yengqondo, njengalezo ezishicilelwe yi-Healthline, zibonisa ukuthi imbangela eyinhloko yalesi simo itholakala ukufuna njalo injabulo esheshayoAmanethiwekhi omphakathi awaseyona nje indawo yokuthola ulwazi noma ukuzijabulisa, kodwa aseyimishini yangempela ye-dopamine.
Yonke ividiyo entsha ethakazelisayo, yonke i-meme ehlekisayo, noma isaziso ngasinye sibangela ukwanda okuncane kwe-dopamine ebuchosheni, okuhunyushwa kube umuzwa womvuzo. Ngisho noma kufushane kakhulu, umzimba uyajwayela futhi ufisa okwengeziwe, okwakha indlela yokusebenzisa ngokweqile: swayipha, bheka, swayipha, bheka… ngaphandle komkhawulo ocacile.
Uma umuntu echitha amahora amaningi ngosuku kulolu chungechunge, angakha Ukuthembela ngokwengqondo ezinkundleni zokuxhumanaUkusebenzisa ama-meme namavidiyo angenangqondo njengendlela eyinhloko yokuphunyuka kanye nenhlalakahle. Ekugcineni, lokhu kungaba yinkinga, hhayi nje kuphela empilweni yengqondo kodwa futhi nangenxa yokuphila kokungahlali kanye nokungakhululeki ngokomzimba okuhambisana nakho.
Izinto ezibangela ukubola kobuchopho zifaka phakathi ukusebenzisa imali isikhathi eside esichithwa phambi kwesikrini sefoni ephathekayo ukubuka okuqukethwe okushintsha njalo, ukwenza imisebenzi eminingana ngesikhathi esisodwa (izinhlelo zokusebenza eziningi noma amafasitela avuliwe) futhi okuhlobene kakhulu nezisusa ezingadingi umzamo wobuhlakani.
Igama elihambisana nalo lithi i-doomscrollingUkubola kobuchopho kuchaza umkhuba wokuhlola izindaba noma izinkundla zokuxhumana ngokuphoqelekile, noma ngabe okuqukethwe kubangela ukukhathazeka, ukukhathala, noma ukungakhululeki. Uma kukhulunywa ngokubola kobuchopho, abantu abaningi bayaqhubeka nokubuka amavidiyo ngisho noma bezizwa bekhungathekile futhi bengawajabuleli ngempela.
Ukubola kobuchopho kubathinta kanjani abantwana kanye nentsha?
Izingane zisengozini enkulu yalolu hlobo lokuqukethwe ngoba Ubuchopho bakhe bukhule ngokugcwele Futhi ikhono labo lokuzithiba nokuphatha isikhathi sesikrini lisalinganiselwe. Izinhlangano zezingane ezifana ne-Nationwide Children's zixwayisa ngokuthi izingane eziningi zichitha isikhathi esiningi kakhulu kumafoni azo zidla amavidiyo ngaphandle kwenhloso ecacile.
Phakathi kwemiphumela engaba khona kukhona ukwehla kokucabanga okubucayiUma iningi lalokho abakudlayo liqukethe iziqeshana ezingasho lutho noma ezingenangqondo, ukuvezwa kwabo emibonweni eyinkimbinkimbi, izimpikiswano ezinengqondo, noma okuqukethwe kwezemfundo okubasiza ukuhlaziya nokubuza ulwazi kuyancishiswa.
Futhi kwandisa ingozi yokuhlangana ulwazi oluyingozi, oluchemile, noma olungamanga ngokupheleleEndaweni egcwele okuqukethwe okungadingekile, kunzima ukuhlukanisa okubalulekile kokungekuhle, futhi ama-algorithms abeka phambili okubamba ukunaka, hhayi ngempela okuyiqiniso noma okunempilo.
Ezingeni lomphakathi, indida ukuthi, yize amanethiwekhi ethulwa njengamathuluzi okuxhumana, ukusetshenziswa kabi kwawo kungakhuthaza... ukugxilaIzingane kanye nentsha zingase zichithe isikhathi esiningi zisebenzisana nezikrini kunabantu ubuso nobuso, okwenza kube buthakathaka ikhono lazo lokugcina ubudlelwano obujulile nobuqiniso.
Akufanele sikhohlwe imiphumela engokomzimba: Ubuhlungu bekhanda, izinkinga zokulala, isicanucanu, ukulahlekelwa yisifiso sokudla Ukungakhululeki kwemisipha kungavela uma uchitha amahora amaningi usesimweni esifanayo, amehlo akho egxile esikrinini futhi izinga lokuvuselela lihlala likhona ngaphambi nje kokulala.
Umthelela wokubola kobuchopho kanye nokuqukethwe okusheshayo kubantu abadala
Nakuba izingane ziyiqembu elisengozini kakhulu, nabantu abadala nabo abavikelekile. Izifundo ezicashunwe yizikhungo ezifana ne-Newport Institute zibonisa ukuthi entsheni eneminyaka engu-18 kuya kwengu-27, ukusetshenziswa kwezindaba zokuxhumana okuyinkinga Kuhlotshaniswa nezinguquko endabeni engwevu yobuchopho kanye noshintsho emisebenzini yokuphatha efana nokuhlela, ukuhlela, ukwenza izinqumo, kanye nenkumbulo yokusebenza.
Ukugcina ifoni yakho iseduze nawe njalo nokuyisebenzisa noma nini lapho unesikhathi sokuphumula kukhuthaza le mikhuba ukuthi ihlale ikhona. ukuziphatha okuyimpoqoNgaphandle kokuqaphela, sigcina sihlola amafoni ethu njalo ngemizuzu embalwa, sikuthola kunzima ukunqamula ukuxhumana, futhi sinciphisa isikhathi esisinikela emisebenzini edinga ukugxila okwengeziwe, njengokufunda noma ukucabanga nje ngokuthula.
Ukuchayeka njalo ezimpilweni "eziphelele" ezinkundleni zokuxhumana nakho kuyayithinta ukuzihloniphaUkuziqhathanisa njalo nezithombe ezihlungiwe zempumelelo yomsebenzi, amaholide amahle, noma imizimba engenakwenzeka kungadala imizwa yokungafaneleki, ukukhathazeka, futhi, kwezinye izimo, ukucindezeleka.
Uma kukhulunywa ngokubola kobuchopho, abantu abadala, njengentsha, bangaqaphela ukuthi isikhathi sokunaka siyahlukanaKunzima ukubuka i-movie yonke ngaphandle kokubuka ifoni yakho, ukufunda amakhasi amaningana encwadi ngokulandelana, noma ukuba nengxoxo ende ngaphandle kokuhlola izaziso zakho.
Konke lokhu akusho ukuthi ukusetshenziswa kwamanethiwekhi noma okuqukethwe okulula kubi ngokwemvelo, kodwa kukhomba isidingo sokuthi phatha isikhathi sesikrini ngokuhlakanipha okukhulu kanye nohlobo lokuqukethwe esikudlayo, ukuze okungenangqondo kanye noyisiwula kungabi ukudla kobuchopho kuphela kwansuku zonke.
Amasu okunciphisa ukubola kobuchopho nokunakekela impilo yedijithali
Isihluthulelo sokuvimbela ukubola kobuchopho ekubeni yinkinga enkulu siseku beka imingcele ecacile ekusetshenzisweni kwezikrini kanye nezinkundla zokuxhumanangaphandle kokuzidelela noma ukuzivimbela ngokuphelele. Kumayelana nokuthola kabusha ukulawula okuthile ngokuqonda ukuthi sizisebenzisa kanjani futhi nini.
Isinyathelo esiyisisekelo ukusungula izikhathi ezithile Ukuze ugweme ukuhlola ifoni yakho noma ukuya ezinkundleni zokuxhumana, zama ukunciphisa ukusetshenziswa kwayo ngaphambi nje kokulala noma into yokuqala ekuseni. Amathuluzi afana nama-timer, ama-app blocker, noma ama-alamu okusetha amakhefu avamile angasiza kakhulu ekuqedeni umkhuba wokuskrola okungapheli.
Ochwepheshe batusa ukuhlanganisa lokhu ukuvivinya umzimba njalo kanye namasu okuphumula njengokucabanga noma ukuzindla. Le mikhuba iqeqesha ukunaka, inciphisa ukukhathazeka, futhi isisize siqaphele kakhudlwana lapho sisebenzisa omakhalekhukhwini bethu ngenxa yokudinwa noma isithakazelo sangempela.
Enye insika ukukhuthaza imisebenzi khuthaza ubuchopho ngokujulile nangokuqhubekayo: funda izincwadi, uzijwayeze umsebenzi wokudala (ukubhala, ukudweba, umculo), funda ikhono elisha noma umane uchithe isikhathi ezingxoxweni zobuso nobuso ngaphandle kwefoni yakho ephathekayo etafuleni.
Endabeni yezingane kanye nentsha, kubalulekile ukuthi abantu abadala babeke imodeli yokusetshenziswa okulinganiselayoAkwanele ukubatshela ukuthi babeke phansi amafoni abo uma thina sinamathele ezikrinini zethu. Ukubeka imithetho ecacile, ukunikeza ezinye izindlela zokuzilibazisa ungaxhunyiwe ku-inthanethi, kanye nokuhlanganyela nabo emisebenzini engenazo izikrini kungenza umehluko omkhulu.
Ukubaluleka kokunqamula i-intanethi nokuba nesithukuthezi kancane
Ochwepheshe bezempilo yengqondo bagcizelela ukuthi ubuchopho budinga izikhathi zokuphumula zangempela ukucubungula ulwazi, ukuhlanganisa izinkumbulo, nokubuyisa amandla. Uma sihlala siyifaka amavidiyo, imisindo, nezaziso, asiyiniki isikhathi sokuhlela imicabango yayo noma "ukusetha kabusha."
Ukuzinika isikhathi sokungasebenzisi izikrini, ngisho noma isikhathi esifushane, kusiza uhlelo lwezinzwa luyazola futhi ukunaka kuyabuyiselwa, okuholela ekusebenzeni kangcono emisebenzini edinga ukugxila, njengokufunda noma ukusebenza. Kuphinde kunciphise umuzwa wokuxineka ngokomzwelo okuhambisana nokusetshenziswa okuphoqelelwe kwezokuxhumana.
Ezingeni elingokomzwelo, ukuyeka ukusebenzisa izinkundla zokuxhumana kuvumela nciphisa ukuqhathanisa okuqhubekayo nabanye futhi nixhumane kabusha nalokho okubaluleke ngempela kuwe: imigomo yakho siqu, ubudlelwano bangempela, izinto zokuzilibazisa eziletha ukwaneliseka okujulile hhayi nje ukujaha i-dopamine.
Endaweni lapho ukubola kobuchopho kanye nokuqukethwe okusheshayo kukhona yonke indawo, kufundwa ukukhathala kancane, ukungabi nazinto ezishukumisayo, ukuhlala uthule futhi uzolileCishe kuyisenzo sokuvukela okunempilo. Lokho kuphumula kuyindawo lapho kuvela khona ubuhlakani, imibono yokuqala, kanye nekhono lokukhetha ngokuhlakanipha lokho esifuna ukukubona nalokho esikhetha ukungakunaki.
Isenzakalo sokubola kwengqondo, kanye nenhlanganisela yaso yamahlaya angenangqondo, ubuhlakani bokwenziwa, umculo othakazelisayo, kanye nezimpikiswano zamasiko, singenye yezindlela ezicacile zokuthi siyisebenzisa kanjani i-inthanethi namuhla: Kuyashesha, akunamingcele, futhi ngokuvamile akuhlungiwe.Ukuqonda ukuthi yini ebangela la mavidiyo, ukuthi asithinta kanjani, nokuthi yini esingayenza ukuze siwavimbele ukuthi angantshontshi ukunaka kwethu kanye nenhlalakahle yethu kuyisinyathelo sokuqala sokuphila nawo ngendlela enempilo, sijabulele i-meme uma kufaneleka, kodwa futhi sazi ukuthi sekuyisikhathi sokuvala isikrini.
