El ukubusa kwama-sneakers Kushintshe ngokuphelele indlela esiqonda ngayo izicathulo: lokho okwaqala njengengubo esebenzayo ehlotshaniswa nezemidlalo manje sekuwuphawu lwesikhundla, into yomqoqi, kanye nokubonakaliswa okuphelele kwezinguquko zamasiko. Kusukela ezinyaweni zokuqala zerabha zekhulu le-19 kuya kumamodeli asezingeni eliphezulu athengiswa ngendali ngamadola ayizinkulungwane ezingamakhulu, ama-sneakers anqobe imigwaqo, amahhovisi, imigwaqo yezindiza, ngisho namakhaphethi abomvu.
Noma kunjalo, lokho ukubusa okuphelele kwabasiki bezicathulo Imakethe iqala ukuqhekeka. Njengoba abathengi bekhathele yinto efanayo endala futhi befuna izinketho ezintsha, ezikhululekile, kodwa ezinesitayela nezimangalisayo, kuvela ama-hybrid, ama-loafers anamuhla, ama-ballet flat, ngisho nama-cleats ebhola aguqulwe abe yizimpawu zasemadolobheni. Ukubusa kwalesi siketi akunyamalali, kodwa kuyabiwa, kuxoxiswana ngakho, futhi kuyasungulwa kabusha.
Kusukela ekuqhumeni kwezicathulo kuya ekuqaleni komjikelezo oshintshayo
Emashumini eminyaka ambalwa edlule, i- Ama-sneakers abe yi-uniform yomhlaba wonkeKwakucishe kungenzeki ukuhamba esikhumulweni sezindiza, ehhovisi lokudala, noma eyunivesithi ngaphandle kokubona ulwandle lwe-Nike, i-Adidas, i-Converse, nokunye okunjalo. Ama-sneakers aba yindawo yonke: ayefaneleka ngokulinganayo ukuya ejimini, ukuqomisana, umhlangano webhizinisi, noma ukuhlala emgqeni ongaphambili ngesonto lemfashini.
Lobo bukhosi buqiniswe ngenxa ukubambisana okubiza izigidi zamaRandi, izinhlelo ezilinganiselwe, kanye nesiko lokukhuluma kakhulu Bekhuthazwa yizinkundla zokuxhumana kanye nokuthengiswa kabusha, amamodeli afana ne-Ace kaGucci, i-Triple S kaBalenciaga, kanye nama-wedge sneakers ka-Isabel Marant aphikisanayo agcwala emigwaqweni futhi achaza ukunambitheka kwesizukulwane sonke. Ama-sneakers awaba yinto yezemidlalo futhi aba yinto efiselekayo.
Kodwa, kancane kancane, izimpawu ezicacile zokukhathala ziyanqwabelana. Kuya ngokuya kucaca ukuthi Ama-sneakers awasafani ngokuzenzakalelayo nesitayelaIkakhulukazi phakathi kwesizukulwane Z, esasungula izitayela ku-TikTok naku-Instagram. Emahhovisi nasemicimbini, abantu abaningi baqala ukushintshanisa izingubo zemidlalo nezinketho ezinhle kakhulu ngaphandle kokudela induduzo.
Kulesi simo bavela ngamandla abaphazamisi bokubusa kwezicathulo: amafulethi e-ballet abuya esikhathini esidlule anesitayela sesimanje, ama-flip-flops anezithende, amasandali e-tabi, izicathulo ezingenazicathulo njenge-Vibram FiveFingers ngisho nama-hybrid ahlanganisa okungcono kakhulu kwesicathulo sakudala nesicathulo esikhululekile sezicathulo.
Kumabhrendi, lesi simo siveza inkinga ethakazelisayo: iminyaka eminingi, Isicathulo sasiyindlela yokufinyelela ebukhazikhazini Kwabaningi, ukusebenzisa imali enjalo ukuthenga isikhwama sesandla noma isudi kwakungeyona inketho. Manje, njengoba imakethe igcwele futhi izifiso zishintsha zibe yizici ezintsha, umbuzo uwukuthi ungahlala kanjani ubalulekile.
Ubuchwepheshe obuningi kanye nokunemba okuncane kwezepolitiki: izicathulo ziya ngokuya ziba zimbi kakhulu
Enye yezinguquko ezinamandla kakhulu eminyakeni yamuva nje ukukhuphuka kwe izicathulo ezibonakalayo ezingavamileIsicathulo sakudala, sansuku zonke sithatha indawo yemiklamo engavamile, yaseshashalazini, nenesibindi. Izithende ezingenakwenzeka, izithende ezigqamile, izinto ezixubile, imibala egqamile, kanye nezithombe ezicishe zibe opopayi kugcwalisa amafasitela ezitolo.
Sikubona ezimfashinini ezifana ama-flip-flops anezithende kanye nama-sandals e-tabiLezi zicathulo zifiphaza umugqa phakathi kokubi nokupholile; zifaka phakathi amamodeli angenazicathulo anezinzwane ezivulekile ezikhuthaza umuzwa ocishe ufane nongenazicathulo; kanye namaflethi e-ballet anesitayela esiphezulu aba yindlela enhle esikhundleni sezicathulo eziyisisekelo. Umphumela uba yindawo lapho ama-sneakers abelana khona ngokugqama nezicathulo eziveza kakhulu.
Ngesikhathi esifanayo, benza indlela yabo ama-hybrid phakathi kwesicathulo sezemidlalo nesicathulo Lezi zicathulo ziphendula esidingweni esicacile: ukugqoka ngendlela ehloniphekile kune-tracksuit yobhubhane, kodwa ngaphandle kokubuyela esicathulweni sehhovisi esiqinile. Izithende zerabha ezijiyile, i-upper yesitayela se-moccasin, imininingwane yensimbi, noma ukuqedwa kwesikhumba okucwebezelisiwe kudala isigaba esisha phakathi nendawo.
Lokhu kuthuthuka nakho kuyimpendulo ekukhuleni kwezemidlalo ngemuva kobhubhane. Abantu abaningi sebekhathele ukugqoka ama-tracksuit ngaso sonke isikhathi futhi bafuna ulimi lobuhle olunesitayela kancanengaphandle kokudela induduzo oyitholile. Isicathulo esixubile, ifulethi le-ballet, noma i-sporty loafer ifeza lowo msebenzi wokuba yibhuloho eliphelele phakathi kwezemidlalo nokuthunga.
Okwamanje, Izicathulo zakudala zibhekene nokuguga kwangaphakathi nokudabuka kwazoIzicathulo ze-Samba ezinde ze-suede ezingapheli, ezihunyushwe kabusha yimikhiqizo efana noDries Van Noten noMiu Miu, seziqala ukubukeka ziphindaphinda. Futhi amamodeli amakhulu kakhulu ayedumile eminyakeni embalwa edlule awakaze aphinde abonakale evuselelwe ngempela.
Inkinga yentengo kanye nombono wobukhazikhazi
Esinye isici esilimaza isihlalo sobukhosi sezimoto zezemidlalo zikanokusho Kungumzwelo osakazekile wokuthi amanani akhuphuka ngokushesha kunenani langempela lomkhiqizo. Izindleko zokukhiqiza ziyanda, yebo, kodwa abathengi abaningi bayabona ukuthi ikhwalithi, ukuqina, kanye nokusungula izinto ezintsha akuhambisani nalokho kukhula.
Ochwepheshe bezitayela bakhomba ku- umbono ophansi wenani elengeziwe Ezimakethe eziningi zezicathulo zemidlalo zekhwalithi ephezulu. Uma ama-sneakers ebiza ngendlela efanayo nesicathulo esenziwe ngezandla, umbuzo uphakama ngokwemvelo: buphi ubuciko? Yini ngempela ebenza babe nobukhazikhazi, ngale kwelogo kanye nomkhankaso onamandla ezinkundleni zokuxhumana?
Leli gebe phakathi kwentengo nenani elibonwayo libucayi kakhulu ngoba Ama-sneakers ayinto ethengwa nsuku zonkeLena akuyona ingubo yephathi oyigqoka kabili ngonyaka; iyingubo evamile abantu abaningi abayibuyekeza njalo ngesizini. Uma abantu benomuzwa wokuthi bathengiswa ngentengo ephezulu, bakhetha kakhulu noma bafune ezinye izindlela ezishibhile.
Ngesikhathi esifanayo, imikhiqizo emikhulu yabathengi yethula amamodeli ane- isilinganiso sokuncintisana kakhulu senani lekhwalithingokuvamile kuphefumulelwe ngqo yizithombe zokunethezeka. Lokhu kuvumela umthengi ojwayelekile ukuthi afinyelele ukubukeka okufanayo ngengxenyana encane yezindleko, okubeka ingcindezi enkulu kumabhrendi aphezulu ukuze aqinisekise izibalo zawo.
Kulesi simo, ukusungula izinto ezintsha kwangempela kanye nokungaguquguquki komkhiqizo kuba izimpahla zamasuAkwanele ukushintsha umbala wesicathulo esidumile bese ukhuphula intengo: amakhasimende afuna izindaba eziqinile, izinto zokwakha ezithembekile, ukubambisana okunenjongo, kanye nemikhiqizo engabonakali njengokuphinda nje izitayela zesikhathi esidlule.
Ihlobo Lamabhuzu Kuphela kanye nokuvuka kweBloke Core
Kanye nokuguga nokudabuka kwama-sneakers, kuvela umkhuba ovela eYurophu owawungabonakala ungacabangeki eminyakeni embalwa edlule: ngigqoke amabhuzu ebhola ngaphandle kwenkundla njengengxenye yesitayela sasemgwaqweni ngisho nemfashini ephezulu. Ngaphansi kwe-hashtag ethi #BootsOnlySummer, isizukulwane sihlangana ndawonye esihlanganisa amabhuzu eqakala nezithende nezingubo, amasudi, noma izingubo zansuku zonke.
Lo mkhuba uhlanganiswe ngaphakathi kwe- Indawo yonke ye-Bloke CoreIsitayela esizalwe ezinkundleni zokuxhumana esihlanganisa amajezi ebhola (ngokuvamile asendulo) nokugqoka kwasemadolobheni noma ngisho nokusemthethweni. Umqondo uwukuhlanganisa umuzwa webhola labantu abavamile nezitayela ezicwebezelayo, okuholela ekubukekeni okungavamile njengoba kukhanga: amajezi eqembu nama-blazer, iziketi ezinezimpiko ezinama-tights nama-cleats, njalo njalo.
Osaziwayo abanjengoRosalía basize ekuqwashiseni ngalolu shintsho, kwezemidlalo Amabhuzu e-New Balance 442 PRO Kumakhaphethi abomvu njengeMet Gala, enye yama-altare aphezulu kakhulu emfashini. Kusukela lapho, ukushintshela esitayeleni sasemgwaqweni kube yindaba yezinsuku ezimbalwa: abantu abanethonya kanye nabasunguli bemfashini sebeqala ukuvumelanisa lo mqondo nolimi lwabo.
Izinkampani ezinkulu zezemidlalo, zona, zizwile leli thuba. I-Nike ne-Adidas seziphinde zaqalwa kabusha. amabhuzu eqakala akhumbuza amamodeli adumile kusukela ngawo-2000ukusebenzisa igagasi elidala elidlulayo elidlula imfashini. Imikhiqizo efana ne-JW Studios ne-Puma inesibindi sokushintsha izithende zamabhuzu endabuko amaqakala ukuze zigqokwe kahle e-asphalt.
Umphumela uba ukuthi, emakamelweni amaningi, Ama-sneakers awasezona izicathulo ezizenzakalelayo. ukwenza indawo yamabhuzu, ama-loafers, amaMary Janes, noma izitayela ezihlanganisiwe. Labo abafuna ukuzama ubuhle obusha bathola indawo engeyona eyokuqala kulezi zindlela, kuyilapho ama-sneakers elahlekelwa yi-aura yawo engavamile.
Ama-sneakers njengeyunifomu kulo lonke ibhodi, ngisho noma esezingeni lama-60
Konke okungenhla akusho ukuthi ama-sneakers asephelelwe yimfashini. Ngokuphambene nalokho: ukwenziwa kwesimo kujule kakhulu eziye zaba yizicathulo ezithandwa kakhulu ngabesifazane babo bonke ubudala, kuhlanganise nalabo abangaphezu kweminyaka engama-60, okungekudala kangako, ababonakala “bengafanele” izicathulo ezisemthethweni.
Njengamanje, abesifazane abaningi abavuthiwe bafake isicelo amasinki eyunifomu yakho yansuku zonke Kungakhathaliseki ukuthi kusemsebenzini, ukuyokwenza imisebenzi ethile, noma ukuya esidlweni sakusihlwa, bafuna izitayela ezikhululekile ezinobuhle obungahlanganiswa nebhulukwe lebhulukwe, ijazi elide, noma ingubo ye-midi.
Ngemva komkhuba we-Adidas Samba, enye yamamodeli athembisayo kakhulu eminyakeni ezayo yi- I-Handball Spezial W ka-Adidas OriginalsKuyi-silhouette ye-suede, enemigqa emithathu yakudala yalo mkhiqizo eseceleni, etholakala ngemibala ehlukene, kodwa emangalisa kakhulu ngombala onsundu wetshokolethi.
Lawa ma-sneakers ayathandwa ngoba Zilinganisa kahle izinto zakudala nezicwebezelayo.Zibukeka zinhle kakhulu ngemibala engathathi hlangothi, zisebenza kahle ngezingubo ezimnyama ukuze zihlukanise ukungathandeki, futhi zihlanganiswe kahle zibe izitayela ezinemibala eminingi. Kwabesifazane abaningi abaseminyakeni yabo yama-60 (nabaningi abaseminyakeni yabo yama-25), ziyimali eguquguqukayo futhi eyisicefe.
Ngaphezu kwalokho, indawo yezicathulo inikeza ezinye izinketho "ezingu-100%" ngamathoni kashokoledi wobisi, imigqa ehlanzekile kanye amanani angabizi kakhuluLokhu kwenza kube lula ukujoyina lo mkhuba ngaphandle kokusebenzisa umholo wakho wenyanga yonke. Ama-sneakers awaseyona nje into yokuzijabulisa eyenzeka kanye kuphela, kodwa aseyitshe legumbi lezingubo ezihlakaniphile nezisebenzayo.
Izindlela ezinhlanu zokuhlobisa ama-sneakers kodwa usaqhubeka nokwenza isitatimende
Lapho ama-sneakers ehlanganiswa kangaka empilweni yansuku zonke, inselele ayisekho ukuthi kufanele uwagqoke noma cha, kodwa indlela yokuzihlanganisa ukuze ugweme isithukutheziNgaphandle kwenhlanganisela yamabhulukwe akudala kanye ne-t-shirt, kunezindlela eziningi zokuthola okuningi kuzo ngaphandle kokudela ukubukeka okunesitayela.
Enye inketho ukukhetha i- bheka ngebhomu lomoya lakudalaIbhulukwe elibanzi, ijezi elilukiwe kahle, kanye nejakethi elibombayo elihambisana nama-sneakers kudala izingubo ezinhle kakhulu zeminyaka yama-90. Uma ukhetha nama-sneakers ane-retro touch, umphumela uba muhle kakhulu.
Vele, inhlanganisela amasinki namabhulukwe e-big leg Kusalokhu kuyindlela engenakugwenywa. Isihluthulelo ukudlala ngezilinganiso: ibhulukwe eliqondile noma eligoqekayo, ihembe elimhlophe elijwayelekile, kanye nejazi elikhulu ukuze kuphakanyiswe ingubo. Ama-sneakers angangeza umbala noma ukuthungwa okuhlukile ukuze kuqedwe ukungathathi hlangothi.
Enye indlela ekhulayo yilena yokuthi ibhulukwe eligoqekile elisikwe ngemigqomoLawa mabhulukwe, avumela izicathulo ukuthi zibonakale ngaphandle kokulahlekelwa yisakhiwo, eza ngemibala engathathi hlangothi (i-beige, i-ecru, i-grey, i-taupe) futhi avumela ama-sneakers ukuthi athathe indawo ephambili ngenkathi esabukeka ecwebezelayo futhi esimanje.
Ama-sneakers nawo ahambisana kahle izingubo ezincane noma iziketi ezimfushaneUkuze ugweme ukubukeka okungaqondakali, kungcono ukunciphisa umbala wengubo nejazi, udale ibhlogo elifanayo noma elincane, bese uvumela ama-sneakers abe yinto ehlukanisa umbala noma isiphetho esihlukile.
Okokugcina, isebenza kahle kakhulu ne- ukubukeka okuphelele kububanzi bombala ofanayoUkuhlanganisa ibhulukwe, i-top, nejazi ngemibala efanayo, nokukhetha ama-sneakers ahambisana nenye yalezo zingcezu, kudala ukubukeka okucwebezelayo. Okungathathi hlangothi, imibala yomhlaba, okumpunga, noma ngisho nengubo enombala okhanyayo ngemibala egqamile—noma yini iyahamba inqobo nje uma ihambisana.
Izinga lama-sneakers elichaza imfashini yamanje
Uma sibheka usesho kanye namamodeli afunwa kakhulu ezitolo ezikhethekile, kuvela imephu ecacile yokuthi Yimaphi ama-sneakers achaza isikhathi samanje?Kukhona inhlanganisela yokukhumbula izinto zakudala eminyakeni yawo-1970 nangama-1980, ubuhle obuyizinkulungwane ezimbili, kanye nobuchwepheshe obuklanyelwe induduzo yansuku zonke.
Uhlu luholwa yi- I-Adidas SpezialZiphefumulelwe yizingobo zomlando kusukela ngawo-70s no-80s, inkathi yegolide yesitayela sezemidlalo esivamile, lezi zingcezu zibonakala ngezinto zekhwalithi ephezulu, ukuthinta okuphawulekayo kokukhumbula, kanye nemibala ekhumbuza ifa lomkhiqizo.
Okwesibili, i Ikhampasi ye-AdidasLezi zicathulo zivuselela i-silhouette yakudala, ziyivumelanisa nezitayela zamanje. Zihlanganisa isimo sokuskena sama-2000 nomuzwa we-retro wama-80, okwenza zifaneleke kokubili izingubo zasemadolobheni kanye nezingubo ezisezingeni eliphezulu.
Indawo yesithathu ihlalwa ngu Adidas Sambaokubonakala sengathi akuthinteki ekugugeni nasekuqhekekeni kwezitayela. Izinguqulo ezimhlophe ezinemininingwane emnyama ziyaqhubeka nokuba yinto ethandwayo, kodwa imibala nezinto ezintsha zigcina isithakazelo siphila phakathi kwabaqoqi kanye nomphakathi jikelele.
Uma ubheka indlela izinto ezibukeka ngayo, okulandelayo kuyagqama: New Balance 530Njengoba inesicathulo esikhulu kanye ne-midsole ehlanganisa ukugoba nokumelana nokucindezelwa, kufakazela ukuthi isicathulo esenzelwe ukugijima singathuthuka futhi sikhanye ngesitayela sasemgwaqweni.
Akukho ukushoda kwezidumile I-Nike Air Force 1Wazalelwa ezinkundleni zebhasikidi ngawo-80s futhi manje usetholakala ezindaweni zokugqoka zasemadolobheni. Inhlanganisela yabo yesikhumba esibushelelezi kanye nemininingwane ekhangayo ibavumela ukuthi bazivumelanise nezitayela ezincane kanye nokubukeka okunesibindi.
Uma sithola ukuvelela emndenini ofanayo sithola ukuthi New Balance 9060Lezi zicathulo zichaza kabusha izinto ezivela empumelelweni yangaphambilini yomkhiqizo ngokuqonda okucacile kwe-Y2K yesikhathi esizayo. Ukwakheka kwazo kobuchwepheshe kanye nokuba khona kwazo okumangalisayo kuzenza zibe yizintandokazi kulabo abafuna into ehlukile ngaphandle kokudela induduzo.
Bayaqhubeka nokukhuphuka I-Adidas GazelleEkuqaleni zaqalwa ngo-1991, azikaze zinyamalale ngempela. Kungakhathaliseki ukuthi ziyi-suede noma isikhumba, zinemigqa emithathu kanye ne-sole yerabha ehlukene, ziyisitayela sakudala esisindile kuzo zonke izinhlobo zezitayela.
Ingxenye ehlaba umxhwele kakhulu yesikhundla ifaka phakathi I-Nike Air Max 95Ziphefumulelwe umzimba womuntu kanye nobuhle bezemidlalo bangeminyaka yama-90. Amaphaneli azo aseceleni anamagagasi kanye nokunamathela okubonakalayo kuzenza zibe uphawu olubonakalayo ukusuka emamitheni ambalwa ukusuka lapha.
Okukhulu nakakhulu yilabo Nike ShoxLezi zicathulo zivuselela uhlelo lwekholomu oludumile luka-2003 olune-mesh upper ephefumulayo. Zilungele labo abafuna i-silhouette yesikhathi esizayo futhi abangesabi ukujika amakhanda.
Okokugcina, amamodeli afana ne- I-Asics Gel-NYC Zibonisa indlela imikhiqizo ehlotshaniswa ngokujwayelekile nokugijima kwezobuchwepheshe ezizibeka ngayo endaweni entsha emhlabeni wezemidlalo. Lezi zicathulo zihlanganisa ukugoqa okuthuthukisiwe nomklamo okhangayo wokubukeka kwansuku zonke kwasemadolobheni.
Ukuvuselelwa kweNike: kusukela ezintanjeni kuya ezimpahleni zokugqoka
Ukushintshela ezicathulweni ezingabalulekile neziguquguqukayo kuye kwaphoqa izinkunzi ezinkulu ezifana neNike ukuthi cabanga kabusha ngendima yabo emasikweni asezindaweni zasemadolobheniNjengoba ijwayele ukuhola indaba yezicathulo njengento efiselekayo, lo mkhiqizo manje ucindezelwa ukwanda kwabancintisana nabo njengoHoka noma ukuzalwa kabusha kweNew Balance.
Kulesi simo, I-Air Jordan MuleLolu uhlobo lokuhlola oluhlukana cishe nakho konke esikuhlobanisa nomugqa weJordan. Akusona isicathulo sakho sebhasikidi esivamile, kodwa uhlobo lwe-backless loafer olugcina ifa lomkhiqizo ngenkathi lujwayelana nekhodi yokugqoka eseduze nesicathulo sengubo kunesicathulo sezemidlalo.
Yenziwe ngesikhumba esicwebezelayo, inesoli eqinile kanye nepuleti lensimbi elinophawu lwe-Air Jordan esikhundleni se-Jumpman yakudala, le modeli isendaweni yokuhlangana phakathi izicathulo zemfashini nezingubo zasemadolobheniKube khona ngisho nezinguqulo ezinephethini yokunyathelisa yenkomo, ezihambisana nezitayela ezibonakalayo zamanje.
Lokhu kuqaliswa kusebenza njenge- isitatimende sezinhlosoI-Nike iyaqonda ukuthi ikusasa lemfashini yasemadolobheni alikho nje kuphela ngezintambo nezindwangu zobuchwepheshe, kodwa limayelana nokuhumusha kabusha izithonjana nokuzisondeza kubabukeli abafuna izinto ezingadingi imidlalo eminingi, kodwa ezibonakala ngokulinganayo.
Ngesikhathi esifanayo, inkampani igcina umugqa wokuhlola owengeziwe Ngokubambisana, ukukhishwa kabusha, kanye namamodeli anohlelo olulinganiselwe akhuthaza isiko lokuqoqa, inselele itholakala ekulinganiseni le ndawo "eqinile" nomnikelo ovuthiwe futhi ocwebezelayo ngaphandle kokulahlekelwa ukuhambisana noma ukwethembeka.
Kusukela ku-Goodyear kuya kuma-auction ayizigidi zamaRandi: umlando omfushane wama-sneakers
Ukuze uqonde ukuthi kungani izimoto zezemidlalo zikhiqiza izibalo ezixakile kangaka, eziqoqayo, nezimangalisayo namuhla, kufanelekile ukubuyela emuva cishe. amakhulu amabili eminyaka ngesikhathiKonke kwaqala ngo-1839, lapho usosayensi waseMelika uCharles Goodyear ethuthukisa irabha evulcanized, inqubo eqinisa irabha eluhlaza ngokuyifudumeza ngesulfure, okwenza imelane kakhulu futhi ibumbeke kalula.
Eminyakeni embalwa kamuva, ngawo-1830, amaNgisi Irabha yaseLiverpool Waqala ukukhiqiza izicathulo ezihlanganisa ingaphezulu lendwangu nesoli yerabha, okufanelekile kubantu baseVictoria abasezingeni eliphakathi ukuhambahamba ogwini lolwandle ngaphandle kokumanzisa izinyawo zabo. Kwakuyisiqalo salokho kamuva esasizokubiza ngokuthi isicathulo sezemidlalo.
Igama elithi “ama-sneakers” lavela cishe ngo-1870 e-United States ukuze libhekisele kulawo izicathulo zerabha ezicishe zithule uma kuqhathaniswa nezesikhumba zendabuko. Igama libhekisela ngqo kulelo khono "lokungena" ngaphandle kokwenza umsindo, isingathekiso, ngokumangalisayo, esifanelana kahle nokukhula buthule kwalolu hlobo lwezicathulo.
Kusukela ngo-1916, i-US Rubber conglomerate yethule lo modeli e-United States. ImibhedeYaklanywa njengezicathulo zansuku zonke ezikhululekile kulabo ababengakwazi ukuzithenga. Ngemva konyaka, ngo-1917, kwafika ingqophamlando yangempela: I-Converse yethula izicathulo zayo zokuqala ze-All Star basketball.
Ukuphuma okuqinisekile kwenzeka lapho umdlali UChuck Taylor Wazihlanganisa nalolu hlobo, wethula ukuthuthukiswa komklamo, futhi waqamba igama lakhe ku-Converse, eyayaziwa ngokuthi i-Chuck Taylor All-Stars ngo-1923. Lo modeli, ocishe ungashintshi kusukela ngaleso sikhathi, ubulokhu ugqokwa yizithonjana ezifana ne-Princess Diana futhi uphile iminyaka ecishe ibe yikhulu ngokuhambisana okufiselekayo.
Phakathi naleso sikhathi, ngo-1924, abazalwane baseJalimane uRudolf no-Adolf “Adi” Dassler babambisana neConverse futhi bahlela ukuthi iqembu le-basketball lase-US kanye nomdlali wezemidlalo uJesse Owens bancintisane kuma-Olimpiki aseBerlin ka-1936 begqoke izicathulo zabo. Kamuva bahlukana futhi basungula, ngokulandelana, I-Adidas ne-Puma, ezimbili zeziqhwaga zamanje.
Ngemva kweMpi Yezwe II, umshini wamasiko waseHollywood washintsha ukuthandwa kwezicathulo. Izinkanyezi ezifana UMarlon Brando noma uMarilyn Monroe Bazigqoka esikrinini futhi banegalelo ekuzihlanganiseni nokuvukela kwentsha kanye nesitayela sokukhululeka.
Iminyaka yawo-70 yayichuma kakhulu: babona ukuzalwa I-Nike, Amaveni, iReebok, i-Onitsuka Tiger, i-Saucony noma i-K-SwissUkwandisa uhla lwemikhiqizo nezitayela, leli shumi leminyaka lokuhlola ngezimo, amathe, nezinto zokwakha kwabeka isisekelo sendawo yonke yezicathulo zanamuhla.
Ngo-1984 kwagadla okunye ukuzamazama komhlaba: I-Nike yethule i- Umugqa we-Air Jordan ngokubambisana noMichael Jordan, owayesengunogada weChicago Bulls ngaleso sikhathi. Imodeli yokuqala, i-Air Jordan I, yethule indatshana manje ehlanganisa izinhlobo eziningi futhi ebilokhu iyisici esibalulekile ekwakheni isenzakalo somhlaba wonke sezicathulo ze-sneakerhead.
Kusukela kumafilimu nakuthelevishini kuya kokunethezeka okwedlulele kakhulu
Ngaphandle kwezemidlalo, ama-sneakers aya ngokuya ethandwa isithonjana samasiko ngenxa yamafilimu nethelevishiniNgo-1989, ifilimu ethi Working Girl ibonisa uTess McGill, odlalwa nguMelanie Griffith, ehamba esifundeni sezimali saseNew York egqoke izicathulo zeReebok Classic Leather, abese ezishintsha abe yizithende ehhovisi, okubonisa ushintsho lwangempela emikhubeni yabaphathi abaningi besifazane ngemuva kwesiteleka sezokuthutha.
Ngo 1985, Michael J. FoxEndimeni yakhe njengoMarty McFly ku-Back to the Future, ugqoka ama-sneakers e-Nike MAG esikhathi esizayo, adumile kangangokuthi iNike yagcina ikhiphe uhlelo olufanayo ngo-2019. Inhlanganisela yesayensi eqanjiwe nama-sneakers yaba uphawu olusakhuthaza ukukhishwa okusha nanamuhla.
Series like Friends Baqinisa ubuhle bama-90s ngoJennifer Aniston (Rachel) noCourteney Cox (Monica) begqoke ama-sneakers abelokhu ephindaphindwa njalo. Ku-Sex and the City, yize uCarrie Bradshaw evame ukubizwa ngokuthi uManolos, kunezikhathi eziningi lapho ebonisa khona ukuthi ama-sneakers angaba mnandi ngendlela efanayo.
Njengamanje, lesi simo sesibe sikhulu kakhulu. Imboni yezicathulo isondela kakhulu $ 60.000 million minyaka yonkeIsiko lama-sneaker seliphenduke indlela yokuphila, ngokukhishwa okuhleliwe njengemicimbi, imigqa, ama-raffle, kanye namapulatifomu okuthengisa kabusha afinyelela kubantu abadumile.
Akuvamile ukuthola Izicathulo zezemidlalo zithengiswe endalini ngamakhulu ezinkulungwane zamaRandiIsicathulo seNike Moon sithole u-$437.500 endalini yeSotheby's ngo-2019. I-Solid Gold OVO x Air Jordan, eyenziwe ngegolide eliqinile elingama-karat angu-24, kubikwa ukuthi ibiza uDrake cishe u-$2 million. Futhi ukusebenzisana kweNike x Off-White okunohlobo olulinganiselwe kuvame ukuthengiswa phakathi kuka-€1.000 no-€2.500 emakethe yesibili.
Imibukiso yemfashini yobukhazikhazi iqinise ngokuqinisekileyo ukufaneleka kwama-sneakers: UChanel, uBalenciaga, uMqeqeshi 1941, u-Alexander Wang noma u-Escada Baye bagqoka ama-sneakers emibukisweni yabo yemfashini eParis, eNew York, naseMilan. Esinye sezikhathi ezidumile kakhulu kwaba umbukiso we-haute couture kaChanel weNtwasahlobo/ihlobo ka-2014 ngaphansi kokuqondisa kukaLagerfeld, lapho bonke amamodeli babehamba phambili begqoke ama-sneakers.
Amakhaphethi abomvu awasekho emuva kakhulu. UMillie Bobby Brown Uvele waze wafika kuma-SAG Awards ka-2018 egqoke i-Converse emhlophe ecwebezelayo, kanti uBillie Eilish ukhethe imiklamo yeChanel emibuthanweni eyahlukahlukene. Ngisho noMaisy Biden, umshana kamongameli wase-US, ube khona emcimbini wokumiswa kukamalume wakhe egqoke ingubo kaRodarte kanye nezicathulo ze-Nike ezinde.
Ukuzikhukhumeza, izinkundla zokuxhumana, kanye nokuba khona kwezicathulo ezinde
Kulesi sigaba sokuba khona kuyo yonke indawo, baningi abantu ababheka ukubusa kwama-sneakers ngendelelo ethileEzinkundleni zokuxhumana, kunezibonelo eziningi zabasebenzisi abaqhathanisa izindawo ezinhle kakhulu, amahhotela asezingeni eliphezulu, kanye neminyuziyamu enezithombe zezindawo zokuphumula zezindiza ezigcwele i-Nike, i-Adidas Stan Smith, kanye nemikhiqizo efanayo, begxeka "ububi" balo mfaniswano womhlaba wonke.
Abanye baze basebenzise ukuhlekisa ngemibuzo efana nokuthi “Izicathulo?” ukugcizelela ukuthi, ngokombono wabo oyinkimbinkimbi, ama-sneakers akuzona izicathulo “zangempela”. Indida ukuthi, uma isilulumagama sisetshenziswe ngokunembile, igama elifanele lokuwaphika isimo kungaba izicathulo. Kodwa yilokho okusebenza ngakho konke. Ukuzikhukhumeza ngezinye izikhathi kudlula ukwahlulela okuhle.
Into ethakazelisayo ngale mpikiswano akuyona nje isikhalazo ngokwaso, kodwa yilokho okwembulayo: ama-sneakers anamuhla uphawu lwezinto zansuku zonke kanye nezinto ezabiweLokhu kuphambene nomqondo we-elitist wokwehlukaniswa okuhlala njalo. Yingakho nje bedala ukwenqatshwa emibuthanweni ethile edinga ukuzihlukanisa "nabantu abavamile."
Kodwa-ke, lesi sikhathi samanje samasiko siya kolunye uhlangothi: Kukhona okuthile kwawo wonke umuntu. Futhi zingakhuthaza imfashini, kusukela kweyenziwe kahle kakhulu kuya kwejwayelekile. Umbuzo wangempela awusiwo wokuthi kungani abantu abaningi kangaka begqoka ama-sneakers, kodwa ukuthi sesifike kanjani eqophelweni lapho lezi zicathulo zibusa cishe kuyo yonke indawo.
Ukusimama kanye nekusasa lokubusa kwezicathulo
Inselelo enkulu yakamuva ebhekene nomhlaba wezicathulo yi- ukusimamaImfashini, ngokuvamile, inomthelela omkhulu emvelweni, futhi izicathulo zemidlalo, ezixutshwe nepulasitiki, iglu, amagwebu kanye nezinqubo zamakhemikhali, aziyona ingozi nhlobo.
Ngenxa yalokhu kucindezela, kuvela amaphrojekthi agxile ku- izinto ezisetshenzisiwe kanye namamodeli okukhiqiza anomthwalo wemfanelo kakhudlwanaInkampani yaseFrance iVeja isibe yisibonelo ngoba ihlanganisa imiklamo elula, intengo engabizi kakhulu, kanye nokuzibophezela okuqinile kwezenhlalo nezemvelo.
Izinkampani ezinkulu nazo azimi ndawonye. I-Nike yethule amaqoqo anjenge Isikhala HippieYenziwe ngemfucuza yasefektri kanye nephesenti eliphezulu lezinto ezisetshenzisiwe, ihlose ukukhombisa ukuthi ukusimama kanye nomklamo osezingeni eliphezulu kungahambisana. I-Adidas, yona, iphinda iqalise imidwebo edumile ezinhlotsheni ze-vegan ngaphansi kwamaphrojekthi afana ne-Clean Classics.
I-Converse ijoyina igagasi namamodeli afana ne- Ukuvuselelwa kwe-Chuck 70Zenziwe ngokotini osetshenziswe kabusha futhi zaklanywa njengezinguqulo ezinobungani nemvelo kakhulu kukhathalogi yazo. Nakuba kusenendlela ende okufanele ihanjwe, lezi zinhlelo ziphawula ushintsho endleleni yokucabanga embonini ebigxile kuphela ekukhangiseni nasekusebenzeni iminyaka eminingi.
Ikusasa lokubusa kwezicathulo lincike ku- ibhalansi eyinkimbinkimbi phakathi kokukhumbula izikhathi ezidlule, ukusungula izinto ezintsha, umthwalo wemfanelo wezemvelo, kanye nezindlela ezintsha zokusebenzisaIzicathulo zezicathulo zesimanje aziseyona inkosi yodwa yezicathulo zesimanje, kodwa zisaphethe isikhundla esikhethekile endaweni ehlukahlukene lapho kuhlangana khona ama-loafers esikhathi esizayo, amabhuzu ebhola lasemadolobheni, ama-ballet flat amancane, nezicathulo zemidlalo zobuchwepheshe, futhi naphezu kwakho konke, ziyaqhubeka nokuheha izigidi zabantu emhlabeni jikelele.