I-Las omagazini bemfashini nezitayela Zisalokhu zingenye yezindlela eziyinhloko embonini yezitayela, yize namuhla zingasagcini ephepheni elicwebezelayo. Kusukela ku-Vogue kuya ku-Harper's Bazaar, ngendlela ka-Elle noma i-Cosmopolitan, lezi zincwadi zichaza ukuthi yini esesitayeleni, ukuthi sigqokwa kanjani, futhi, ngaphezu kwakho konke, izindaba ezingemuva kwengubo ngayinye, umklami, noma ukunyakaza kobuhle.
Okwamanje, iziteshi zemidiya ezikhethekile kakhulu ezifana Ibhizinisi Lemfashini Bashintshe ingxoxo baya emkhakheni webhizinisi, behlaziya izibalo, amasu, kanye nomthelela wangempela wemakethe yemfashini. Konke lokhu kuhlanganiswe noguquko lwedijithali, imithombo yezokuxhumana, ukukhangisa, izinhlelo ezihambisanayo, kanye nezindlela ezintsha zokusebenzisa eziphoqa lezi zincwadi ukuthi zihlale zizivuselela.
Indima yomagazini bemfashini ekwakheni izitayela
I-Las omagazini bemfashini Ababonisi nje izingubo ezinhle; babumba imibono yethu ngobuhle, impumelelo, nendlela yokuphila. Sekungamashumi eminyaka, izembozo zabo kanye nezincwadi zabo zokuhlela zithonye ngqo lokho esikuthengayo, ukuthi yimiphi imibala ethengiswa ezitolo, nokuthi yibaphi abaklami ababa yizilomo zomhlaba wonke.
Ngale kobuhle, lezi zincwadi ziye zaba negalelo ekwakheni ezakho imboni yemfashini kanye nesiko elizungezile. Ngemibiko, izingxoxo kanye nemikhankaso, bakhuthaze ukunyakaza kobuhle, baqinisekisa imicabango futhi basize ekwenzeni amazwi amasha okudala abonakale kanye nezindlela ezintsha zokuqonda umzimba kanye nobunikazi.
Esimweni saseSpain, ucwaningo olufana nolwenziwa yi- Isithonjana 14 Zibonisa ukuthi lab’ omagazini kudingeke bachaze kabusha amasu abo okuqukethwe. Ukwanda kwe-Instagram, i-TikTok, kanye nezinye izinkundla kuphoqe izincwadi ukuthi zihumushe i-DNA yazo ebonakalayo ibe ulimi olusheshayo, oluqondile, nolunezinkundla eziningi zokuxhumana.
Umphumela uba ukuhlala ndawonye phakathi kwefa lephepha kanye nokuguquguquka kwedijithali: omagazini abafanayo esasibazi ngaphambili ezindaweni zokuthengisa amaphephandaba manje sebekhiqiza okuqukethwe okuqhubekayo ezinkundleni zokuxhumanangezindaba, ama-reels, amavidiyo abukhoma kanye nezincwadi zezindaba ezenzelwe wena ezigcina ukuxhumana kwansuku zonke nezilaleli.
Omagazini bemfashini abanethonya elikhulu emhlabeni
Lapho ukhuluma nge umagazini wemfashini nezitayelaKunamagama ambalwa aqhubeka evela. Lezi yizincwadi ezinomlando wamashumi eminyaka, ezikwazile ukuziveza ezincwadini ezinyathelisiwe ngenkathi ziphinde zifinyelele ezingeni ledijithali ngaphandle kokulahlekelwa ubuntu bazo noma ukubaluleka kwazo.
I-Vogue: i-barometer yesitayela somhlaba wonke
Yasungulwa ngo-1892 eNew York, Vogue Ithole isihloko somagazini wemfashini wamazwe ngamazwe odumile. Kuwo wonke umlando wayo, isebenze njenge-barometer ye-haute couture, i-prêt-à -porter, futhi, eminyakeni yamuva nje, yasebenza njengesiko elidumile kanye nezenzakalo ezisakazekile ezivele ezinkundleni zokuxhumana.
Lo mkhiqizo uqhosha ngezinye Izinhlelo ezingu-26 emazweni ahlukeneLokhu kuyivumela ukuthi ivumelanise umbono wayo nezimo zasendaweni ngaphandle kokulahlekelwa ubuwena bayo bomhlaba wonke. Ngokwefomethi yokunyathelisa, ukusakazwa kwayo okulinganiselwe kucishe kube Amakhophi ayizigidi ezingu-2,2 ngenyanga, inani elibaluleke kakhulu esimweni lapho iphepha belilokhu lincipha iminyaka eminingi.
Emkhakheni wedijithali, le ncwadi izibonakalise njengenamandla angempela. Iwebhusayithi yayo ithola okungaphezu kwalokho Ukuvakasha okungu-60 million njalo ngenyangangomnikelo ohlanganisa izindaba ezisheshayo, imibiko ye-runway, izingxoxo ezijulile, kanye nokuqukethwe kwendlela yokuphila. Lokhu kuhambisana nomphakathi wabantu abangaphezu kuka- Abalandeli abayizigidi ezingu-50 ku-Instagram, lapho iveza khona uhlangothi lwayo olubonakalayo nolunesifiso esikhulu.
Izembozo ze-Vogue, ikakhulukazi lezo zohlelo lwayo lwaseMelika, ziyaqhubeka nokuqala ingxoxo: ukukhetha imodeli, umlingisi, noma umuntu wezepolitiki kungaba yizindaba zomhlaba wonke futhi kuvuselele izingxoxo mayelana nokumelwa, ukuhlukahluka, noma amazinga obuhle. imboni yemfashini.
U-Elle: imfashini nendlela yokuphila efinyelelekayo
Wazalwa ngo-1945 eFrance, Elle Izibeke njengomagazini onendlela entsha nefinyelelekayo, eyenzelwe abafundi abafuna ukuhlala benolwazi lwakamuva ngezitayela ngaphandle kokudela isitayela esisebenzayo, sansuku zonke. Isiqubulo sayo esidala besilokhu siwukwenza imfashini iqondakale futhi igqokeke kalula emphakathini jikelele.
Ibhrendi inakho izinhlelo emazweni angaphezu kuka-45Lokhu kuyinika ukufinyelela okukhulu kanye nekhono elikhulu lokubona indlela abesifazane abavela emasikweni ahlukene abagqoka ngayo nokuthi badlani. Lokhu kutholakala kwamanye amazwe kuhumushela ezigidini zabafundi kokubili ngezindlela zokunyathelisa nezedijithali.
Ku-inthanethi, u-Elle ubhalisa okungaphezu kwalokho Ukuvakasha okungu-30 million njalo ngenyanga Kuwebhusayithi yakhe, uhlanganisa okuqukethwe ngemfashini, ubuhle, isiko, ubudlelwano bomuntu siqu, kanye nezingxoxo zomphakathi. Ku-Instagram, unezingaphezu [kwenani elilahlekile]. Abalandeli be-10 millionngesu lokuxhumana elisekelwe ekubukekeni okulula ukukopisha, amathiphu asheshayo, kanye nokumbozwa kwemicimbi ebalulekile.
Lo magazini ubulokhu uhlanganisa izindlela eziningi zokuthola ukulingana ngokobulili, ukuhlukahluka kanye nokuthuthukiswa kwabesifazaneukuzivumelanisa nezizukulwane ezintsha zabafundi abafuna ugqozi lobuhle kodwa futhi nezinkomba kanye nezinkulumo ezigxekayo ezweni lemfashini.
I-Harper's Bazaar: Ukunethezeka, Ubuciko kanye Namasiko Okubonakalayo
Yasungulwa ngo-1867 e-United States, Harper sika Bazaar Ingomunye womagazini bemfashini abakudala kakhulu emhlabeni futhi iphawuleka ngokuma kwayo esigabeni sobukhazikhazi. Amakhasi ayo ahlanganisa imfashini, ubuciko, ubuhle, namasiko, kanye nobuhle obuklanywe ngokucophelela kanye nethoni eyinkimbinkimbi.
Kuhlelo lwayo oluphrintiwe iphatha i- cishe ukusakazwa kwamakhophi ayizigidi ezingu-1,2ngezinkinga ezivame ukuba yizinto zabaqoqi ngenxa yekhwalithi yezithombe zabo kanye nomklamo wokuhlela ocophelelayo. Iningi lezembozo zabo kanye nezinhlelo zokuhlela sezibe yizinto ezidumile emlandweni wemfashini obonakalayo.
Ekushintsheleni ezweni le-inthanethi, le ncwadi ikwazile ukulondoloza isitayela sayo esihle. Iwebhusayithi yayo ithola cishe wonke umuntu Ukuvakasha okungu-20 million njalo ngenyanga, ngokuqukethwe okusukela ekuhlaziyweni kwe-runway kuya ezingxoxweni ezikhethekile nabaklami, abaculi kanye nabantu abanethonya.
Ezingeni lebhizinisi, I-Harper's Bazaar iyingxenye yeqembu le-Hearst Magazines International., enye yezinkampani ezinkulu zemidiya emhlabeni. Iphinde ihlanganyele ezinhlobonhlobo izinhlelo zokubambisana zokumakethaukuze umagazini uthole amakhomishini ngokuthenga okwenziwe ngezixhumanisi eziya kumawebhusayithi abathengisi kanye nemikhiqizo ebambisene nabo.
Lo msebenzi wenzeka ngaphakathi kohlaka olucacile lwezomthetho: i amalungelo okuthengisa, izithombe nokuqukethwe Zingezakwa-Hearst España SL futhi zivikelwe ngokufanele, okuqinisa ukubaluleka kwempahla yobuhlakani endaweni lapho okuqukethwe kwabelwana ngakho njalo kumanethiwekhi edijithali namapulatifomu.
I-Cosmopolitan: imfashini, impilo kanye nesimo sengqondo
Yasungulwa ngo-1886 e-United States, kwesilungu Idlule ezigabeni ezahlukene yaze yaba umagazini obhekisela kuwo izilaleli ezisencane, ikakhulukazi abesifazane abanesifiso semfashini, ubudlelwano, impilo kanye nendlela yokuphila yasemadolobheni.
Uhlelo lwayo lokuphrinta lufinyelela cishe Amakhophi ayizigidi ezimbili ngenyangaLesi sibalo sigcina isikhundla saso njengomunye womagazini besifazane abafundwa kakhulu emhlabeni jikelele. Iphimbo laso eliqondile nelikhulumayo lihlale liyisici esibalulekile.
Esimweni sedijithali, i-Cosmopolitan ibhalisela Ukuvakasha okungu-18 million njalo ngenyanga Kuwebhusayithi yakhe, ushicilela izihloko ezikhuluma ngezitayela ezingabizi, amathiphu obuhle, ucansi, impilo yengqondo, kanye nokwamukela. Isu lakhe ligxile ekuxhumeni ngokwethembeka nezinkinga zansuku zonke.
Umphakathi wabo we-Instagram udlula Abalandeli be-25 millionLokhu kuqinise isikhundla salo magazini njengezwi elinethonya ezindabeni zokunika amandla, ukuhlukahluka, kanye nokumelwa. Ukuhlanganiswa kwawo kwemfashini efinyelelekayo kanye nemiyalezo yokuzethemba kwenza kube umthombo ongasetshenziswa abafundi abafuna ugqozi olungaphezu kokuphelela okungenakufinyeleleka.
Umagazini i-W: imfashini yanamuhla kanye nokuhlolwa okubonakalayo
Yasungulwa ngo-1972 eNew York, W Magazine Ibilokhu ivelele ngombono wayo wokuhlola. Indlela yayo ihlanganisa imfashini, ubuciko besimanje, izithombe ze-auteur, kanye namasiko okubukwayo ahamba phambili, okuholela ezinhlotsheni zezindaba ezivame ukufana nombukiso wobuciko ngaphezu kombiko ojwayelekile.
Ngefomethi yokunyathelisa, umagazini ugcina ukusatshalaliswa okulinganiselwa kwamakhophi angu-600.000 ngenyanga, okuhloswe ngayo izilaleli ezifuna ugqozi lokudala, ukusungula izinto ezintsha kanye nokuqukethwe okungaphezu kwalokho okuvamile emaphephandabeni emfashini.
Enguqulweni yayo eku-inthanethi, isihloko sifinyelela cishe 7 million ukuvakashelwa ngenyangangezinto ezihlola ubudlelwano phakathi kwemfashini, amafilimu, izithombe, kanye namasiko athandwayo ngombono oyinkimbinkimbi. Izinkinga zayo ze-monographic kanye nezihloko ezikhethekile sezibe uphawu phakathi kwabadali kanye nochwepheshe bemboni.
Ukubheja kwe-W Magazine ku- izithombe ezinengqondo kanye nezindaba eziyingozi Kuyinike isikhundla esiyingqayizivele: yimagazini abaningi ababheka kuyo uma befuna ukubona ukuthi imfashini ingahamba ibanga elingakanani njengendlela yokuveza ubuciko.
I-InStyle: izitayela ezisebenzayo zokuphila kwansuku zonke
Yasungulwa ngo-1994 e-United States, InStyle Igxile ekuguquleni izitayela ezinkulu zibe iziphakamiso ezilula ukuzisebenzisa empilweni yansuku zonke. Umgomo wayo ukukhombisa ukuthi ungaba nemfashini ngaphandle kwesabelomali esikhulu noma izingubo ezingapheli.
Eminyakeni edlule, lo magazini wakhe izilaleli ezithembekile ezifuna amathiphu esitayela awusizoInikeza imibono yezingubo, iziqondiso zokuthenga ezihlakaniphile, kanye nezincomo zobuhle ngendlela engokoqobo. Ihloselwe abafundi abafuna ukusebenzisa kahle lokho abanakho kakade futhi bakuhlanganise nezinye izinto ezibalulekile zesizini.
Emkhakheni wedijithali, iwebhusayithi ye-InStyle ibhaliswe eduze kakhulu Ukuvakasha okungu-16 million njalo ngenyangaLokhu kubonisa ngokusobala intshisekelo edalwe uhlu lwakhe lwezinto okumele abe nazo, ukuqhathaniswa kwemikhiqizo, kanye namathiphu okuklama. Ukuba khona kwakhe ku-Instagram kudlula... Abalandeli be-9 millionlapho abelana khona ngokuqukethwe okubonakalayo kakhulu futhi okulula ukukopishwa.
Le nhlanganisela ye okufiswayo nokufinyelelekayo Kube yisihluthulelo ku-InStyle ukugcina ukubaluleka kwayo, ikakhulukazi esimweni lapho abasebenzisi abaningi bethola khona ulwazi lwabo ngesikhathi esisodwa ngomagazini, abantu abanethonya, kanye nezinkundla zamavidiyo.
Ibhizinisi Lemfashini (BoF): uhlangothi lwebhizinisi lwemfashini
Yasungulwa ngo-2007 e-United Kingdom, Ibhizinisi Lemfashini (BoF) iguqule indlela imfashini exoxwa ngayo ngokugxila ekuhlaziyweni kwebhizinisi, amasu ezinkampani, kanye nokuguquguquka kwezomnotho komkhakha. Akuyona imagazini yakho evamile yemfashini, kodwa kunalokho iyipulatifomu ehamba phambili yochwepheshe.
Okuqukethwe kwayo kugxile ku imibiko yemakethe, izifundo zabathengi, ukuhlaziywa kochungechunge lokuhlinzekwa kwempahlaUkusungula izinto ezintsha, ukusimama, kanye nezinguquko zomthetho nakho kuyabhekwana nakho. Umbiko uphinde uhlole indima yobuchwepheshe, ukuhweba nge-inthanethi, kanye namapulatifomu edijithali ekuguqulweni kwezitolo zemfashini.
I-BoF ithola okungaphezu kwalokho Ukuvakasha okungu-3 million njalo ngenyanga Kuwebhusayithi yabo, inani elibalulekile libheka ukugxila kwabo ezilalelini ezikhethekile: abaphathi, osomabhizinisi, abatshalizimali, abaklami nabafundi abafuna ukuqonda ukusebenza kwangaphakathi kwemboni.
Ipulatifomu isizisungule njenge- umthombo obalulekile wolwazi oluhlelekile, ukuhlanganisa izihloko ezivulekile nokuqukethwe kwe-premium, izincwadi zezindaba, imicimbi kanye nokuqeqeshwa okusiza ukulindela izitayela zomnotho kanye nezitayela zobuhle.
Omagazini bemfashini eSpain kanye nokugxuma kwabo okuqondile endaweni yedijithali
Emakethe yaseSpain, omagazini bemfashini Balandele indlela efanayo neyephephandaba elikhulu lamazwe ngamazwe: ukuba khona okunamandla komlando endaweni yokudayisa amaphephandaba kanye nokufuduka okusheshayo endaweni yedijithali, lapho ukubaluleka kwabo okuningi kusengozini namuhla.
Izifundo zemfundo ezifana nalezo ezishicilelwe kumagazini Isithonjana 14 Ziqokomisa indlela lezi zincwadi eziye zadinga ngayo ukucabanga kabusha ngendlela ezidala futhi zisabalalisa ngayo okuqukethwe. Isihluthulelo kube ukuzivumelanisa nezinkundla ezifana ne-Instagram ngaphandle kokunciphisa ubuwena bomkhiqizo wazo noma ukulahlekelwa yisitembu sokuhlela esizihlukanisayo.
Iningi lala mamagazini liqinise ukuba khona kwawo ezinkundleni zokuxhumana, livula amaphrofayili ku- Instagram, TikTok kanye YouTubelapho babelana khona ngokubuka kuqala kwesembozo, izithombe ezithathwe ngemuva kwezigcawu, izingxoxo zevidiyo, ukusakazwa bukhoma okuvela kuma-catwalk, kanye namafomethi amafushane, abonakala kakhulu asebenza kahle kakhulu phakathi kwezilaleli ezisencane.
Ngokuphathelene nalokhu, amaphephandaba amaningana aseSpain akhethe amamodeli e- okubhaliselwe kwedijithali kanye nezincwadi zezindabaokusho nokuphathwa ngokucophelela kwedatha yomsebenzisi, okuhambisana ne- i-digital humanismNgokubhalisela ukuthola lokhu kuxhumana, umfundi wamukela izinqubomgomo zokuvikela idatha ezichaza ukuthi ulwazi luzosetshenziselwa ukuthumela ukukhushulwa okukhethekile, kanye nokunikezwa kwemikhiqizo nezinsizakalo ezixhunywe kumkhiqizo.
Lezi zinqubomgomo zivame ukunikeza ulwazi mayelana ilungelo lokufinyelela, ukulungisa nokususa idatha yomuntu siqukanye nenketho yokuzikhipha ohlwini nganoma yisiphi isikhathi ngesixhumanisi esifakwe phansi kwe-newsletter. Lokhu kuyilungiselelo elidingekayo lohlaka lokulawula lwaseYurophu mayelana nobumfihlo, olubalulekile endaweni lapho idatha iyimpahla eyisisekelo.
Ukusetshenziswa kwe amakhukhi akho nawenkampani yangaphandle kumawebhusayithi omagazini bemfashini baseSpain, ngezinjongo ezisukela ekuqinisekiseni ukusebenza kahle kwesayithi kuya ekuhlanganiseni izibalo zethrafikhi (inani lokuvakasha, isikhathi sokufunda, njll.) kanye nokubonisa izikhangiso ezenzelwe wena ngokusekelwe emikhubeni yokuphequlula yomsebenzisi.
Ezimweni eziningi, kubikwa ukuthi amakhukhi athile angase ahilele ukudluliswa kwedatha ngaphandle kweNdawo Yezomnotho yaseYurophuLokhu kuchazwe kabanzi kuzinqubomgomo zekhukhi kanye nobumfihlo. Abasebenzisi bangawamukela wonke amakhukhi ngokuchofoza okukodwa noma bahlole ulwazi olwengeziwe ngaphambi kokwenza isinqumo, manje okuyingxenye yesipiliyoni esijwayelekile lapho bevakashela lezi zinhlobo zamawebhusayithi.
Indlela omagazini bemfashini abajwayelana ngayo nokusetshenziswa okusha
Ukuguqulwa kwedijithali kwe omagazini bemfashini nezitayela Akuzange kube nje ngokusungula iwebhusayithi; kudale indlela entsha yokusebenza, ukuxhumana nezilaleli, kanye nokukhiqiza imali engenayo. Ukufunda akusagcini nje ngokuhambisana, kusukela esembozweni kuya ekhasini lokugcina: manje sekuhlukene, kusebenzisana, futhi kusatshalaliswa ezinkundleni eziningi.
Esinye sezici ezinkulu zokushintsha kube yi- ukwenziwa kwedijithali kanye nobuhlakani bokwenziwa kokuqukethwe. Izincwadi zithuthukise amawebhusayithi, izinhlelo zokusebenza zeselula kanye nezinhlelo zokubhalisa eziku-inthanethi ezivumela ukufinyelela ezinhlelweni zedijithali, izingobo zomlando kanye nokuqukethwe okukhethekile kwabasebenzisi ababhalisiwe noma abakhokhayo.
Imithombo yezokuxhumana isibe yindawo eyinhloko yokukhangisa eminingi yale mikhiqizo. Omagazini abanjengoVogue, Elle, kanye neCosmopolitan bakhona kakhulu kulezi zinkundla. Instagram, TikTok kanye YouTubelapho bencintisana khona ngqo nabantu abanethonya, osaziwayo, kanye nabadali abazimele ukuze abasebenzisi banake.
Ukuze kuqiniswe isiphakamiso sabo, omagazini banikeza okuqukethwe okukhethekile ngefomethi yokulalelwayo nebonakalayoIzingxoxo zevidiyo, ukusakazwa bukhoma okuvela emicimbini, ukumbozwa kwamakhaphethi abomvu namaviki emfashini, kanye nama-podcasts kanye namafomethi ahlanganisiwe ahlanganisa umbhalo, isithombe, nomsindo. Lokhu kwandisa ulwazi ngale kokufunda okuvamile.
Ukusebenzisana ne abagqugquzeli nabadali bokuqukethwe Manje seziyingxenye ebalulekile yesu. Izembozo eziningi, imikhankaso, kanye nezici zemfashini zifaka phakathi abantu abazalelwa futhi bakhulela ezinkundleni zokuxhumana, okusiza ukuxhumana nezilaleli ezisencane futhi kulethe umbono omusha emgqeni wokuhlela.
Esinye isici esikhulayo yi- ukuqaphela ukusimamaOmagazini baqhubeka benikela ngezingxenye kulo. imfashini ethembekileLokhu kufaka phakathi ukusetshenziswa okuqashelwe, ukuvuselelwa kwezingubo, kanye nokucaca emikhakheni yokukhiqiza. Ngaphezu kwalokho, ukushintshela kumapulatifomu edijithali kunciphisa eminye yemiphumela ehambisana nephepha kwezemvelo.
Imfashini isibe yintando yeningi ngenxa ukusakazwa bukhoma kwemibukiso nemicimbiLezi zinkundla zivumela noma ubani, kusukela kumakhalekhukhwini akhe, ukuthi alandele isonto lemfashini bukhoma, into eyayitholakala kuphela kwabezindaba nakubathengi abangochwepheshe. Lokhu kushintsha ubudlelwano phakathi kwemikhiqizo, abezindaba kanye nomphakathi.
Ngesikhathi esifanayo, omagazini abaningi baqinise izindawo zabo zokucwaninga ukuhweba nge-inthanethi kanye nokumaketha okuhambisanayoNgokusebenzisa izixhumanisi ezihlokweni zabo noma eziqondisweni zokuthenga, abafundi bangathenga izingubo nemikhiqizo yobuhle ngqo, bakhiqize amakhomishini okushicilelwa futhi bavale umbuthano phakathi kokuphefumulelwa nokuthenga.
Ziqeqeshe ukusebenza ezweni lemfashini
Kulabo abakhangwa yi-ecosystem ye omagazini bemfashiniKungakhathaliseki ukuthi kusukela ohlangothini lokudala, lokuxhumana, noma lwebhizinisi, ukuqeqeshwa okukhethekile Iyithuluzi eliyisisekelo. Imboni iya ngokuya iba yinkimbinkimbi futhi incintisana, futhi idinga ochwepheshe abakwazi ukuqonda kokubili izitayela zobuhle kanye nomqondo webhizinisi.
Izinhlelo ezifana I-MBA ekuphathweni kwebhizinisi lemfashini Izinhlelo zase-Esden Business School zenzelwe ngqo ukuhlangabezana nalezi zidingo. Lezi zifundo zihlanganisa ukumaketha, ukuphathwa komkhiqizo, ukuhlaziywa kwedatha, ukuhweba ngedijithali, kanye nolwazi olujulile ngemikhakha yezindwangu kanye nokunethezeka.
Kuwo wonke uhlelo, umsebenzi usuqedile amakhono okusungula izinto ezintsha kwedijithaliIsu lokuqukethwe, ukuphathwa kweqoqo, ukuhlela umkhankaso, kanye nobuholi beqembu obunobuciko. Konke ngenhloso yokuqeqesha ochwepheshe abakwaziyo ukwenza izinqumo zamasu emkhakheni ohlala ushintsha.
Kulabo abaphupha ngokusebenza ezindlini zezindaba, eminyangweni yokuxhumana komkhiqizo, ezinhlanganweni zokukhangisa, noma ezinkundleni ezikhethekile njenge-BoF, lolu hlobo lweziqu ze-master lungaba ibhuloho phakathi kobizo kanye neqiniso lomsebenzi, enikeza umbono obanzi webhizinisi kanye namathuluzi okusebenza ngaphakathi kwalo.
Inhlanganisela yelukuluku mayelana nezitayela, ukuzwela kobuhle, kanye nokuqonda amamodeli ebhizinisi, kulezi zinsuku, ingenye yezinto ezibalulekile. amaphrofayili abaluleke kakhulu ezinkampanini zokushicilela, ezinkampanini zemfashini kanye namaphrojekthi edijithali ahlobene nesitayela kanye nokunethezeka.
I-Las omagazini bemfashini nezitayela Sebeyindawo yokuhlangana phakathi kokudala, ibhizinisi, kanye nobuchwepheshe: kusukela ezinkundleni ezinkulu zomlando ezifana neVogue, Elle, kanye neHarper's Bazaar kuya kumapulatifomu okuhlaziya afana neThe Business of Fashion kanye neminye imisebenzi yokuhlola efana ne-W Magazine, konke kunegalelo ekwakheni indaba yesimanje yemfashini. Ukungenela kwabo ezweni ledijithali, ukusebenzisa kwabo imithombo yezokuxhumana, ukuzibophezela kwabo ekusimameni, inhlonipho yabo ngobumfihlo bedatha, kanye nokwenza lo mkhakha ube ngochwepheshe kudale indawo lapho ukuphrinta kuhambisana khona nesikrini, nalapho abafundi behlanganyela khona ngenkuthalo engxoxweni yomhlaba wonke mayelana nesitayela, ubuwena, kanye nokusetshenziswa.
