Inkulumo ethi “umthetho wabanamandla” ibilokhu isetshenziswa amashumi eminyaka ukukhuluma ngalowo mbono ocishe ube ngokwemvelo wokuthi yilabo kuphela abanamandla engeziwe, izinsiza ezengeziwe, noma ikhono elengeziwe lokuphoqelela intando yabo abasindayo noma abaphumelelayo. Kodwa-ke, empilweni yangempela, emasikweni, kumabhayisikobho, ezincwadini, ngisho nasendaweni yedijithali, izinto ziyinkimbinkimbi kakhulu: ukuvikelwa kobumfihlo, ukuziphatha, inkumbulo yomlando, kanye nendlela esidla ngayo okuqukethwe nsuku zonke konke kuyabandakanyeka.
Ngokuhlaziya izingcezu zamakhasi avela kumapulatifomu afana nezinsizakalo zokusakaza ividiyo, izitolo eziku-inthanethi, kanye namawebhusayithi efilimu, singakha kabusha ukuthi yini engemuva kwalesi sihloko nokuthi sihlobana kanjani nezinkinga zamanje ezifana... amakhukhi, ukukhangisa okwenziwe ngezifiso, ukuphepha kokukhokha, noma ukulandisa izindaba ezinzima neziyisiboneloKonke lokhu ngaphandle kokulahlekelwa umbono wolwazi lomsebenzisi, iziphequluli esizisebenzisayo, nokuthi izinkampani zisisazisa kanjani (noma cha) ngalokho ezikwenzayo ngedatha yethu.
Kusho ukuthini ngempela ukuthi “umthetho wabanamandla” namuhla?
Uma sizwa "umthetho wabanamandla kakhulu" sivame ukucabanga ngokusinda kwezinto eziphilayoEmzabalazweni wezinsizakusebenza ezilinganiselwe noma ezweni lapho labo abanamandla amakhulu ngokomzimba noma ngokwezomnotho bebusa khona, lo mqondo uvamile. Kodwa-ke, esimweni samanje, ugcwele kwezinye izindawo eziningi: kusukela endleleni izindaba ezixoxwa ngayo ngabesifazane abamelana ngezikhathi ezingalungile kuya endleleni iziqhwaga zobuchwepheshe ezazibeka ngayo imithetho yomdlalo ku-inthanethi.
Emasikweni athandwayo, umqondo womthetho wabanamandla ubonakala ku izindaba ezibonisa abalingiswa bephoqeleka ukuba bazivumelanise noma bahlukane lapho sibhekene nezimo ezimbi kakhulu. Enye yezincazelo esizitholile ikhuluma ngqo ngowesifazane owayephila esikhathini “ayengafanele ngisho nokusazi,” enempilo ephawulwe ukuhlupheka kodwa futhi enamandla, umuntu ongazange ahlehle, futhi uma eke wahlehla, “kwakuwukuthola nje umfutho.” Kuyindlela ecacile kakhulu yokuqhathanisa amandla anesihluku nolunye uhlobo lwamandla: ukuqina kokuziphatha ngokomzwelo.
Lolo hlobo lwenoveli luchazwa ngokuthi inhlonipho kwabesifazane umlando owababeka ezimweni ezimbi kakhuluInhloso eshiwoyo akukhona ukuveza umbono othile, kodwa ukulandisa ngezenzakalo zangempela, yize ziguqulwe ngenganekwane: amagama nezindawo ziyashintshwa, izimo ziyaqanjwa, kodwa okuhlangenwe nakho okuyisisekelo okwenzeka ngempela kuyagcinwa. Umbhali, kukhulunywa ngakho, ukujabulele ukukubhala, futhi umema umfundi ukuba akuzwe njengokungathi wabelana ngobufakazi obubuhlungu kodwa obukhuthazayo.
Le ndlela yokuveza umthetho wabanamandla ayigcini nje ngobudlova noma ukucindezelwa, kodwa igxila kulabo, naphezu kwakho konke, Benqaba ukuchotshozwaNgokombono wendaba, kuba yisibonakaliso sendlela abasengozini kakhulu abangasebenzisa ngayo amandla okuthula lapho bebhekene nendawo engalungile, nokuthi inkumbulo yalezo zimpilo isebenza kanjani ekubuzeni noma yiluphi uhlelo olujwayelekile lokubusa kwabanye phezu kwabanye.
Ngesikhathi esifanayo, uma sibona ukuthi amapulatifomu edijithali amakhulu kangakanani asebenza, sibona inguqulo yesimanje yalowo mthetho onamandla kakhulu: izinkampani ezinamandla amakhulu kwezobuchwepheshe nakwezomnotho ezibeka izimo lapho sisebenzisa khona okuqukethwe, samukela noma senqaba amakhukhi, futhi sabelana ngengxenye enkulu yolwazi lwethu lomuntu siqu ngokungazi.
Amakhukhi, izinsizakalo zevidiyo, kanye namandla amapulatifomu amakhulu
Ngaphezu kwala makhukhi adingekayo, izinkampani zibika ukuthi zisebenzisa amanye ngezinjongo zokuhlaziya: Balinganisa ukuvakashela ipulatifomu futhi bahlaziye ukuthi isevisi isetshenziswa kanjani. ngenhloso eshiwo yokwethula intuthuko. Lolu hlobo lokulandelela lukuvumela ukuthi wazi ukuthi yiziphi izihloko ezibukwa kakhulu, ukuthi umsebenzisi uhlala isikhathi esingakanani epulatifomu, nokuthi yimaphi amadivayisi asetshenziswa kakhulu, phakathi kolunye ulwazi.
Uma umsebenzisi evuma, inkampani yeluleka ukuthi isebenzise namakhukhi "ukuthuthukisa ulwazi lokubuka" futhi, okubaluleke kakhulu, ukuze phatha izikhangiso ezenzelwe wena, ezethu kanye nezabantu besithathuNgamanye amazwi, idatha ayiqoqwa nje kuphela ukuthuthukisa isevisi, kodwa futhi nokukhombisa izikhangiso ezenzelwe kangcono iphrofayela yomuntu ngamunye.
Enye yemininingwane ephawuleka kakhulu eshiwo ukuthi, esimweni esithile, Kufika kubantu besithathu abangu-103 abahlukene abangasebenzisa amakhukhi kusevisi efanayo ngezinhloso ezihlobene nokukhangisa okwenziwe ngezifiso, ukulinganisa umkhankaso, ukuqonda kwezithameli, kanye nokuthuthukiswa komkhiqizo noma ukuthuthukiswa kwawo. Lokhu kubonisa uhlelo lokukhangisa olukhulu oluhilela izinkampani eziningi namanethiwekhi.
Amakhukhi agcina noma afinyelele ulwazi olujwayelekile lwedivayisi, njengesihlonzi esiyingqayizivele. Le nhlanganisela yezihlonzi, umlando wokudlala, idatha yabantu, noma umlando we-oda esitolo sozakwethu ivumela ukudalwa kwamaphrofayili okusetshenziswa anemininingwane eminingi kanye nokuziphatha. Ukuze ufunde ngokunembile ukuthi iyiphi idatha esetshenziswayo nokuthi yiziphi izinjongo, Amapulatifomu abhekisela kwiZaziso zawo Zobumfihlo kanye nezaziso zamakhukhiimibhalo echaza, isibonelo, ukuthi isetshenziswa kanjani Umlando wokubuka i-Prime Video noma uthenge imilando esitolo se-Amazon ngezinjongo zokukhangisa.
Kulesi simo, umthetho wabanamandla uzibonakalisa ngokusebenzisa ukungalingani kwamandla phakathi kwezinkampani ezinkulu kanye nabasebenzisi ngabanyeNakuba inketho yokuphatha lezi zilungiselelo inikezwa, iningi labasebenzisi liyayamukela imigomo namakhukhi ngaphandle kokuwafunda kahle, ukuze nje bafinyelele okuqukethwe ngokushesha okukhulu.
Izinketho zomsebenzisi: yamukela, yenqaba, noma wenze ngezifiso
Imibhalo ehlaziyiwe igcizelela ukuba khona kwezinketho eziningana ezicacile zomsebenzisi: Yamukela ukusetshenziswa kwamakhukhi, wenqabe, noma ufake isilungiselelo esenziwe ngokwezifisoUkuchofoza okuthi “Yenqaba” kubonisa ukuthi amakhukhi engeziwe okukhangisa awamukeleki, kuyilapho okuthi “Yenza ngokwezifiso” kukuvumela ukuthi ulungise ngokuningiliziwe ukuthi yiziphi izigaba zamakhukhi ezivunyelwe nokuthi yiziphi ezingavunyelwe.
Le ndlela yokwethula ukukhetha ivame ukuhambisana nezincazelo ezigcizelela ikhono lomsebenzisi lokushintsha umqondo wakhe kamuva futhi abukeze izintandokazi zakhe. Kuphinde kwaqokonyiswa ukuthi isinqumo sithinta kokubili amakhukhi eqembu lokuqala kanye naweqembu lesithathu, okuyinto enikeza ukulawula okuthile phezu kwawo. kanjani futhi ngezinga elingakanani idatha yomuntu siqu eqoqwa futhi icutshungulwa ngezinjongo zokukhangisa.
Nokho, kukhona iphuzu elibalulekile: nakuba le nkululeko esemthethweni inikezwa, abasebenzisi abaningi banomuzwa wokuthi uma bengawamukeli okungenani amakhukhi athile, Ulwazi lwakho lungase lube luncane noma lungakhululeki kangako.Ngaphezu kwalokho, imibhalo ikhuluma ngokuthi isakhiwo sesevisi ngokwaso sidinga amakhukhi athile "adingekayo" ngaphandle kwawo ipulatifomu ibingeke isebenze kahle. Ngakho-ke, amandla okwenza izinqumo zangempela atholakala kakhulu kumakhukhi okumaketha kanye nokuhlaziya okuthuthukisiwe.
Ngokombono wezomthetho nowokuziphatha, amapulatifomu athembele ekubonakaleni: abasebenzisi bakhuthazwa ukuthi babheke izaziso zobumfihlo ngokuningiliziwe, ezichaza, isibonelo, ukuthi idatha efana nomlando wokuthenga esitolo se-Amazon, umlando wokubuka i-Prime Video, noma ulwazi lwabantu ingasetshenziswa izikhangiso eziqondiwe ezingcono kanye nezincomoKodwa-ke, lokhu kucaca kufakwa emibhalweni emide neyobuchwepheshe engafundwa ngokucophelela ngaso sonke isikhathi.
Ukuba khona kwabantu besithathu abangaphezu kwekhulu abasebenzisa amakhukhi kusevisi eyodwa kugqamisa izinga ukukhangisa ku-inthanethi okusekelwe ngalo ekubambisaneni phakathi kwabadlali abaningi, ngamunye enezintshisekelo zakhe zezentengiselwano. Kulolu hlaka, umsebenzisi uyisixhumanisi esibuthakathaka kakhulu.: lowo oqonda imininingwane yobuchwepheshe kancane kakhulu, futhi ngokuvamile, lowo ongenaso isikhathi noma ikhono lokuyihlaziya ngokuthula ngaphambi kokwenza isinqumo.
Ukuphepha kanye nobumfihlo ezinkokhelweni eziku-inthanethi
Akuyona yonke into kulezi zinkundla egxile ekukhangiseni. Kunakekelwa ngokukhethekile futhi... ukuphepha kokukhokha kanye nokuvikelwa kolwazi lwezezimaliEsinye sezingcezu sibonisa ukuthi uhlelo lokuphepha lokukhokha lubhala ngemfihlo ulwazi ngesikhathi sokudluliselwa kwedatha, okuyisinyathelo esibalulekile sokuvimbela abantu besithathu abangagunyaziwe ukuthi babambe izinombolo zekhadi noma iziqinisekiso zokufinyelela.
Ngaphezu kwalokho, kucacisiwe ngokusobala ukuthi inkampani ayabelani ngolwazi lwekhadi lesikweletu nabathengisi bezinkampani zangaphandleFuthi ayithengisi lolu hlobo lolwazi kubantu besithathu. Lesi sithembiso sihlose ukwakha ukwethembana, ikakhulukazi esimweni lapho ukuthenga imikhiqizo ebonakalayo, ukuqasha noma ukuthenga okuqukethwe okulalelwayo nokubonakalayo, kanye nokukhokhela okubhaliselwe konke kuyingxenye yesipiliyoni esifanayo somsebenzisi.
Kulabo abafuna ukujula, amapulatifomu akhomba izigaba ezifana nokuthi “Ulwazi Olwengeziwe,” lapho konke okuhlobene nokuphepha kokukhokha, ukuvikelwa kwedatha, kanye nezinyathelo ezengeziwe kuchazwa ngokuningiliziwe. Ngokombono womthengi, lokhu kunikeza isiqinisekiso esiyisisekelo ngokumelene nokwesaba ukukhwabanisa, kodwa futhi nendlela yokuqonda kangcono inqubo. iyiphi ingxenye yolwazi lwakho evikelwe kakhulu nokuthi iyiphi ingxenye esetshenziselwa izinjongo zezentengiselwano.
Umehluko phakathi kolwazi lwezezimali oluvikelwe ngokukhethekile kanye nolunye ulwazi mayelana nemikhuba yokusebenzisa esetshenziswa ekukhangiseni ubuyisela udaba oluyinhloko esimeni: ngubani onquma ukuthi yiluphi ulwazi olubucayi nolungeyonanokuthi umsebenzisi uyazi kangakanani ngempela ngalezi zimo lapho amukela imigomo yesevisi.
Izindaba zabesifazane abanamandla ezikhathini ezinzima
Ngale komkhakha wezobuchwepheshe, umqondo womthetho wabanamandla uvela nakokuqukethwe kwamasiko esikusebenzisayo, njengoba kunjalo nge- inoveli echazwe ezingcezwini ezihlaziyiweLo msebenzi wethulwa njengesikhumbuzo kwabesifazane abaphoqelekile ukuba baphile esikhathini somlando okwakungafanele babhekane naso, isikhathi esiphawulwa ukungabi nabulungisa nobunzima bansuku zonke.
Kuthiwa le ndaba idabukisa inhliziyo njengoba iyisibonelo, igxile kowesifazane ongazange athathe isinyathelo emuva futhi, ngezikhathi ezingavamile lapho enza kanjalo, wakwenza lokho ukuze athole amandla futhi aqhubekele phambili ngamandla amakhulu. Kulolu hlobo lwendaba, Amandla awaqondwa njengokubusa abanyekodwa njengekhono lokumelana, isithunzi, nesibindi somuntu siqu lapho ebhekene nezinhlelo ezicindezelayo.
Umbhalo ukwenza kucace ukuthi inhloso yombhali akukhona ukufundisa noma ukuphoqelela imibono, kodwa ukulandisa izehlakalo ezenzeke ngempelaNakuba zimbozwe yizindaba eziqanjiwe ngokushintsha kwamagama nezindawo, ubunikazi babantu bangempela buyavikelwa ngenkathi ngesikhathi esifanayo kunikeza umbono wobungcweti ngezehlakalo ezinzima kakhulu ezaphawula izimpilo nemindeni.
Umfundi uyamenywa ukuthi ukujabulele ukufunda njengoba nje umbhali ejabulele ukukubhala, naphezu kwesihloko esibuhlungu. Lapha, injabulo ayiveli endabeni elula, kodwa ivela ku- uzwela nomlingiswa oyinhloko, naphezu kokuphila ngaphansi kwezimo ezihlukumezayoUthola indlela yokuqhubekela phambili ngaphandle kokulahlekelwa ubuntu bakhe. Nalapha futhi, umthetho wabanamandla uyaphikiswa: okutusekayo ngempela amandla angaphakathi alabo ababhekene nobunzima, hhayi amandla alabo ababubangelayo.
Lolu hlobo lwezindaba zomlando lusiza ukugcina inkumbulo iphila, lubonisa indlela ubudlelwano bamandla, izimpi, umbuso wobushiqela, kanye nobudlova obuhlelekile obuye babumba ngayo izimpilo zabantu abaningi. Futhi kusisiza siqonde ukuthi, ngisho noma konke kubonakala kunqunywa yilabo abalawulayo, Kuhlala kunezindaba zomuntu ngamunye zokuqina. abaphikisa lokho okucatshangwa ukuthi akunakwenzeka komthetho wabanamandla.
Ulwazi lomsebenzisi kanye neziphequluli ezisekelwayo
Esinye isici esivela emibhalweni yisixwayiso mayelana nokusebenzisa iziphequluli eziphelelwe yisikhathi. Sichaza ukuthi, ukuze ujabulele ulwazi oluphelele kumapulatifomu athile ama-movie aku-inthanethi, Udinga isiphequluli sesimanje kanye nenguqulo yakamuvaUma isiphequluli sidala kakhulu, eminye imisebenzi ebalulekile ingase yehluleke: ukudlala ividiyo, izinhlelo zokuphepha, noma ukuhambisana nezidlali zakamuva ze-HTML5.
Uma kuba nezinkinga, kuphakanyiswa ukuthi ubuyekeze isiphequluli sakho noma ulande esinye seziphequluli ezisekelwa ngokusemthethweni. Lolu hlobo lwesincomo lubonisa iqiniso lobuchwepheshe: Izinsizakalo zokusakaza zidinga amazinga athuthukile kakhulukokubili maqondana nama-video codec kanye nokuphathwa kwe-DRM (izinhlelo zokuvikela okuqukethwe), futhi isiphequluli esidala asikakulungeli lokho.
Ngaphezu kwalokho, amapulatifomu ngokuvamile anikeza isiteshi sokuxhumana ngezinkinga, njengekheli le-imeyili lokusekela (isibonelo, i-contacto@filmin.es), abasebenzisi abangaxhumana nalo uma beqhubeka nokubhekana nezinkinga naphezu kokusebenzisa isiphequluli esinconywayo. Lokhu kuhlose ukulinganisela ubuchwepheshe bepulatifomu nobuchwepheshe bayo. ukunaka okuqondile nobuntu kubantu ababhekana nokwehluleka.
Ngokombono womthetho wabanamandla kakhulu, kungase kubonakale sengathi umsebenzisi usephinde waba yingxenye ebuthakathaka, ephoqelekile ukuzivumelanisa nezidingo zobuchwepheshe ezibekwa yizinsizakalo ezinkulu ukuze afinyelele amakhathalogi azo. Kodwa-ke, kukhona nenkinga eyisisekelo yokuphepha nokusebenza: Iziphequluli ezibuyekeziwe zilungisa ubuthakathaka futhi uvumele kokubili ukukhiqizwa kabusha nokuphathwa kwedatha ebucayi kwenziwe ngokuphephile.
Nsuku zonke, labo ababuka ama-movie nochungechunge ku-inthanethi, empeleni, bacwiliswe ochungechungeni lwezinqumo ezingabonakali: ukubuyekeza isiphequluli, ukwamukela amakhukhi, ukumisa ikhwalithi yevidiyo, ukubhalisa idatha yokukhokha… Zonke lezi zinyathelo ezincane zidlula ukungezwani okufanayo phakathi kokulula, ukuphepha kanye nokulawula ulwazi lomuntu siqu.
Ekugcineni, yilokho okubizwa ngokuthi "umthetho wabanamandla kakhulu" endaweni yedijithali Akuyona nje indaba yenkampani noma yezobuchwepheshe, kodwa ukuthi ubani obeka imithetho yobumfihlo, ukuthi yini ebhekwa njengebalulekile ukuze isevisi isebenze, nokuthi leyo mininingwane idluliselwa kanjani kumsebenzisi. Ngokumelene nalawo mandla, ukuzivikela okungcono kakhulu ukuhlanganiswa kolwazi olucacile, ikhono langempela lokwenza izinqumo, kanye nokuqwashisa okubucayi kwedatha esiyinikezayo ukuze sishintshe yonke ifilimu, uchungechunge, noma incwadi esiyidlayo.