Ngesikhashana esifushane kakhulu, IShayina isishintshe ekubeni "imboni yomhlaba" yaba yizwe elithumela kwamanye amazwe imikhiqizo efiselekayo. Cishe kuzo zonke izigaba zabathengi: omakhalekhukhwini, amakhompyutha, izimoto, imfashini eku-inthanethi, imidlalo yevidiyo, izinto zasendlini, ngisho nezindiza. Umqondo wemikhiqizo eshibhile nekhwalithi ephansi usuphelile kudala: namuhla sikhuluma ngezinkampani ezincintisana ubuso nobuso nezinkampani ezinkulu zaseNtshonalanga ekusunguleni izinto ezintsha, ukuklama, kanye nokumaketha.
Lolu shintsho lucacile kakhulu uma sibheka amazinga omhlaba wonke, njengombiko Abakhi Bomkhiqizo Bomhlaba Wonke baseKantar BrandZ baseShayina Abaphezulu Abangu-50Lo mbiko, owenziwe ngokubambisana ne-Google, uveza izinkampani zaseShayina eziphumelelayo ezimakethe ezifuna kakhulu njenge-United States, i-United Kingdom, iJalimane, iFrance, iMexico, iBrazil, i-India, iJapan, ne-Australia. Ingxenye engcono kakhulu ukuthi azigcini nje ngokubusa ubuchwepheshe: ziphinde zangena kakhulu embonini yezimoto, ezokuzijabulisa zedijithali, kanye nemikhakha efana nemfashini kanye nezentengiselwano ze-inthanethi.
Amandla omhlaba wonke emikhiqizo yaseShayina alinganiswa kanjani?
Ukuze uqonde ukuthi kungani izinkampani ezithile zaseShayina zingene ngomqondo womhlaba wonke, kubalulekile ukubona "Amandla omkhiqizo wakho" abalwa kanjani?UKantar usebenzisa imodeli ehlanganisa izinto ezintathu eziyisisekelo ezichaza ukuthi kungani uphawu lugcina lusengqondweni (nasephaketheni) lomthengi:
- OkunenjongoIlinganisa ukuthi umkhiqizo uyazifeza yini izithembiso zawo futhi uthuthukisa ngempela impilo yomsebenzisi. Ukuba shibhile akwanele; kufanele kunikeze inani langempela.
- OkuhlukileIhlola ukuthi ihluke kangakanani kubancintisani. Yikhono lokuvelela, lokuba nokuthile okuhlukile nokubonakalayo.
- Okuphawulekayo (okukhona engqondweni): kubonisa ukuthi kulula kangakanani ukuthi uphawu lufike engqondweni uma umthengi ecabanga ngesigaba esithile.
Lo modeli uhlangana no Idatha ye-Google ngokuziphatha komsebenzisiUkusesha, ithrafikhi yewebhu, ukusetshenziswa kohlelo lokusebenza, kanye nezinye izimpawu zedijithali kuyahlaziywa. Ukusuka lapho, kuhlolwa izinhlobo ezingaphezu kuka-200 ezikhethiwe, bese kukhethwa ezingu-50 ezinethonya elikhulu emhlabeni wonke—okungukuthi, lezo ezithinta ngempela inaliti ezimakethe zomhlaba wonke, hhayi ngaphakathi eShayina kuphela.
Ucwaningo luhlanganisa Amazwe ayi-11 abalulekile, athuthukile nasafufusaISpain, iFrance, i-United Kingdom, iJalimane, i-United States, iMexico, iBrazil, i-India, i-Indonesia, iJapan, ne-Australia. Kubuyekezwa izimboni ezinkulu eziyishumi nanhlanu: imfashini, izinto zikagesi zabathengi, ukuhamba kanye nezimoto, ukuzijabulisa kwedijithali, imidlalo, ukuhweba nge-inthanethi, ukudla neziphuzo, izinto zasendlini, izinsizakalo zedijithali, nokuningi.
Imikhiqizo engama-50 ephezulu yaseShayina ekhona emhlabeni jikelele
Uma sibheka ama-top 50 e-Kantar BrandZ, okuvelayo isithombe esicacile kakhulu: Izinto ezithunyelwa ngaphandle ezinkulu zaseShayina ubuchwepheshe, ukuzijabulisa, kanye nezimoto.Lokhu ukubuka ipulatifomu kanye nemikhakha enamandla kakhulu ngaphakathi kwesikhundla:
Phezulu kohlu kukhona ByteDanceI-TikTok, inkampani engumzali we-TikTok ne-Douyin, iwuphawu olunamandla kakhulu lwaseShayina emhlabeni jikelele, ngenxa yokubusa kwayo ngokuphelele kwezokuzijabulisa ngamavidiyo amafushane kanye neselula. Ilandelwa yizikhondlakhondla kuma-electronics abathengi kanye nemfashini eku-inthanethi:
- Xiaomi, elinye lamagama ahamba phambili kumaselula, amagajethi axhunyiwe kanye namakhaya ahlakaniphile.
- SHEIN, ipulatifomu yemfashini eku-inthanethi eye yathuthukisa imfashini esheshayo ngamanani anamandla, ukwethulwa okuqhubekayo kanye nokuphathwa kwempahla okunonya.
- Lenovo, umholi womhlaba kumakhompyutha omuntu siqu futhi okhona eYurophu naseMelika ngokugcwele.
- Huaweiokuthi, naphezu kwemingcele kwezinye izimakethe, ihlale ikhona kakhulu e-Asia, e-Afrika naseLatin America.
Okulandelayo kuleli qembu kunezinye izinhlobo ezidumile kakhulu ezifana I-Haier, i-Hisense, i-AliExpress, i-TCL, i-OPPO, i-vivo, i-Tencent, i-BYD, i-Chery, i-DJI, i-Anker, i-TP-Link, i-Insta360, i-Roborock, i-EcoFlow, i-Eufy noma amapulatifomu amakhulu ezinsizakalo zokuhamba nezindlela zokuphila I-Trip.com y I-DiDiIzinkampani zemidlalo yeselula ezifana i-miHoYo, Imidlalo Yekhulu, iLilith, i-IGG, IMIDLALO ENGU-37 noma iSayensi Yemidlalokanye namapulatifomu amafushane amavidiyo nokuzijabulisa afana ne- Kuaishou, DramaBox, Kunlun noma Reelshort.
Sekukonke, izinga liqinisekisa ukuthi Imikhiqizo yaseShayina ayiseyona enye indlela "engabizi kakhulu" ukuze zibe izinketho eziphezulu, futhi ezimweni eziningi, ezifiselekayo. Azisathengwa "ngoba zishibhile," kodwa ngoba zinikeza ubuchwepheshe obusezingeni eliphezulu, umklamo omuhle, kanye nesiphakamiso senani eliqinile.
Izinkampani ezinkulu zobuchwepheshe zaseShayina ezibusa umhlaba
Uma kukhona indawo eyodwa lapho iChina ithuthukise khona umdlalo wayo ngendlela emangalisayo, kuse- ubuchwepheshe babathengi, ezokuxhumana kanye nezinsizakalo zedijithaliImikhiqizo eminingi esiyisebenzisa nsuku zonke ngaphandle kokucabanga kakhulu ngayo, empeleni, ingamaShayina.
Isibonelo esicacile kakhulu yilesi TikTokIphethwe yi-ByteDance, le nethiwekhi yokuxhumana nabantu enamavidiyo amafushane ishintshe ukusetshenziswa kokuqukethwe: amafomethi amavidiyo amafushane, ama-algorithms acwengekile kakhulu, kanye nekhono lokwenza izitayela zisabalale ngendlela eyayingacatshangwa eminyakeni embalwa edlule. Manje isebenza ezimakethe ezingaphezu kuka-150 nezilimi ezingaphezu kuka-75, kanye nezigidigidi zokulandwa emhlabeni jikelele.
Esigabeni sehadiwe, Xiaomi Ithole igama lesidlaliso elithi "i-Chinese Apple" ngenxa yokuhlanganiswa kwayo kokusebenza okuphezulu namanani ancintisanayo. Yaqala ngama-smartphone, kodwa namuhla ithengisa konke: Amathelevishini, izinto ezigqokwayo, ukuzenzakalela ekhaya, ama-scooter, amadivayisi ahlakaniphile azo zonke izinhloboUkwanda kwayo eNdiya, eYurophu naseLatin America kube yinto emangalisayo, ihlala izibeka njengophawu "olulungele" labo abafuna okuningi ngemali yabo.
Omunye umakadebona LenovoYasungulwa ngawo-80 njengeLegend, isibe ngumthengisi we-PC omkhulu kunabo bonke emhlabeni. Ukuthengwa kwesigaba se-PC se-IBM ngo-2005 kanye ne-Motorola Mobility ngo-2014 kwaqinisa ukuba khona kwayo emhlabeni jikelele. Njengamanje isebenza emazweni angaphezu kuka-60 futhi ithengisa imikhiqizo yayo emazweni angaba ngu-160, kanye nekhathalogi ehlanganisa... ama-laptop, ama-desktop, ama-tablet, ama-smartphone kanye nezindawo zokusebenza zobungcweti.
Enhliziyweni yezokuxhumana kukhona IHuawei ne-ZTEI-Huawei yaba ngumkhiqizi omkhulu kunabo bonke emhlabeni wemishini yenethiwekhi ngo-2012 futhi yadlula ngisho ne-Apple ngokuthengisa ama-smartphone. Nakuba ibhekane nemikhawulo kwamanye amazwe ngenxa yezizathu ze-geopolitical kanye nezokuphepha kwe-inthanethi, Ihlala ingumdlali obalulekile kumanethiwekhi e-4G, 5G kanye nezixazululo zengqalasizindaNgaphezu kokugcina ubukhona obuqinile emakethe yocingo emazweni amaningi, i-ZTE ibilokhu ihlinzeka ngama-router, ama-modem, omakhalekhukhwini, kanye namanye amadivayisi enethiwekhi emazweni angaphezu kwe-130 kusukela ngawo-90, igxile njalo ekubalukeni okuphezulu kwemali.
Esinye isigaba esikhulu se-ecosystem yezobuchwepheshe baseShayina yi- amapulatifomu esevisi nemidlalo yevidiyoKukhanya kakhulu lapha TencentEnye yezinkampani ezinkulu zedijithali emhlabeni, ine-WeChat (uhlelo lokusebenza lokuthumela imiyalezo nokukhokha olutholakala yonke indawo eShayina), i-WeChat Pay, kanye ne-QQ, futhi ilawula noma inamasheya ezinkontilekeni zemidlalo ezifana ne- Imidlalo Yama-Epic, i-Activision Blizzard, Imidlalo Ye-Riot noma i-Supercell. Izihloko ezifana I-Fortnite, i-League of Legends, i-PUBG Mobile noma i-Clash of Clans Zinesiginesha esiqondile noma esingaqondile se-Tencent.
I-Tencent itholakala eduze kwayo. Alibaba, umholi womhlaba wonke kwezentengiselwano ze-inthanethi. Uhlelo lwayo lwe-ecosystem luhlanganisa:
- Alibaba.com, ipulatifomu ye-B2B exhumanisa abakhiqizi nabathengi baseShayina abavela emhlabeni wonke.
- AliExpress, eqondiswe kumakhasimende okugcina ngokuthunyelwa cishe kunoma yiliphi izwe.
- ITaobao neTmall, ezibusa ukuhweba nge-inthanethi ngaphakathi kweShayina.
- I-Juhuasuan, isayithi lokuthengisa elisheshayo elinezaphulelo ezinkulu.
- I-Alipay, uhlelo lokukhokha lwedijithali oluncintisana ne-PayPal kanye nezinye izikhwama zemali.
Le mephu igcwaliswe izinkampani ezifana đi, umholi ophelele kuma-drone abathengi nabachwepheshe ngemindeni yawo ye-Mavic ne-Phantom; UHaier noHisenseizikhondlakhondla zemishini yasekhaya kanye ne-electronics ezisetshenziswa ngabathengi (amathelevishini, iziqandisi, imishini yokuwasha, ama-air conditioner); kanye I-Anker ne-TP-Link, abazenzele igama lomhlaba wonke ngamashaja, amabhethri angaphandle, izinhlelo zenethiwekhi kanye nama-router e-Wi-Fi asebenza kahle kakhulu.
Izinhlobo zezimoto zaseShayina: kusukela emotweni eshibhile kuya emotweni wonke umuntu ayibukayo
Uma sibheka umhlaba wezemidlalo yezimoto, isithombe sishintshe kakhulu kangangokuthi siyamangalisa. Izinhlobo zezimoto zaseShayina sezishintshe ekubeni yindaba eyenzeka eYurophu zaya ekubonakaleni okuningi emigwaqweni yethu., ikakhulukazi emkhakheni wezimoto ze-SUV, futhi ikakhulukazi ezimotweni ezisebenzisa ugesi.
Ezingeni lomhlaba wonke lemikhiqizo yaseShayina, abakhiqizi bezimoto abanjengo I-BYD, i-Chery, i-GWM (i-Great Wall Motors), i-Geely, i-Lynk & Co, i-Maxus, i-JAC Motors, i-Changan kanye ne-WulingIningi litshale imali eningi ezimotweni zikagesi nezihlanganisiwe, futhi lithumela lobo buchwepheshe eYurophu, eLatin America, eMpumalanga Ephakathi nakwezinye izimakethe.
I-BYD (Yakha Amaphupho Akho) cishe iyisibonelo esivelele kakhulu. Yasungulwa ngo-2003, yaqala ngokugxila kumabhethri e-lithium futhi namuhla iyisibonelo esivelele kakhulu. omunye wabakhiqizi abakhulu emhlabeni bezimoto zikagesi nezihlanganisiweIncintisana ngqo neTesla ngokwevolumu, ububanzi bayo buhlanganisa izimoto zasedolobheni, ama-sedan, ama-SUV, ngisho namabhasi kagesi asetshenziswa yimikhumbi yezokuthutha umphakathi emhlabeni jikelele. Ubuchwepheshe obufana nobayo Ibhethri ye-Blade Futhi ipulatifomu ye-e-Platform 3.0, ehlanganisa ibhethri nesakhiwo se-chassis, iyinike inzuzo ecacile ekusebenzeni kahle nasekuphepheni.
ESpain, i-BYD isanda ukuba khona kwayo ngesikhathi esifushane kakhulu, ngenethiwekhi yabathengisi ekhula ngokushesha kanye namamodeli afana ne- I-BYD Dolphin Surf, enye yezimoto zikagesi ezithengiswa kakhulu ngenxa yesilinganiso sayo samanani nemishini kanye nengaphakathi elikhulu ngobukhulu bayo.
Omunye umdondoshiya Hlonipha, umenzi wezimoto ezizimele wokuqala waseShayina. Leli gama lingase lingasho lutho emphakathini jikelele, kodwa Ungumnikazi weVolvo neLotus, ulawula iPolestar, futhi unezabelo kuMercedes-Benz kanye neSmart. futhi igcina ubuchwepheshe obuhlangene neRenault namanye amaqembu. Emhlabeni jikelele, isivele idlule izimoto eziyizigidi eziyi-10 ezithengisiwe futhi isungula uhlobo lwayo lweGeely eYurophu ngamaSUV kagesi kanye nama-plug-in hybrid SUV njenge-EX5 kanye ne-Starray EM-i Super Hybrid, anebanga elihlanganisiwe elingafinyelela cishe ku-1.000 km.
Futhi inesisindo esikhulu phakathi kwezinga eliphezulu laseShayina. CheryI-Chery ingenye yabakhiqizi abathumela kakhulu kwamanye amazwe. Nakuba izimoto zayo zingajwayelekile emadolobheni amakhulu aseShayina njengeBeijing, i-Chery iyinkampani enamandla ezimakethe zamazwe ngamazwe futhi isebenza nenethiwekhi ye- izinhlobo zesathelayithi ukuhlasela izingxenye ezahlukene: Omoda, Jaecoo, Lepas, Exeed (Exlantix eSpain), Jetour, iCar noma i-joint venture neJaguar Land Rover, phakathi kwabanye.
ESpain, iChery ikhona kakhulu ngokusebenzisa Omoda, Jaecoo, Lepas kanye ne-Ebro yomlandoI-Ebro, evuselelwe yiqembu laseShayina ukuze livuselele imboni yangaphambili yeNissan e-Free Trade Zone yaseBarcelona, ihlanganisa ama-SUV asebenza ngogesi lapho ahlanganisa khona. izinjini zamandla ze-hybrid ezizishajayo kanye nezixhumi ezixhunyiweenezinhlobo ze-front wheel noma ze-all-wheel drive, izihlalo ezifika kweziyisikhombisa kanye nentengo encintisanayo kakhulu.
Imikhiqizo efana I-Great Wall Motors Bakhethe ukugxila kakhulu Ama-SUV nama-pickupLezi yizigaba ezifunwa kakhulu eShayina nakwamanye amazwe. Isu labo lihilela ukuqinisa isithombe sabo sokuqina nokuqina, kuyilapho befaka nezinguqulo ezihlanganisiwe nezikagesi ukuze bazivumelanise nemithetho emisha kanye nokushintsha kwemicabango yabasebenzisi.
Eceleni kwabo sithola ISOLEMOTO SAMAHHALA (iqembu eliphethe i-MG, phakathi kwabanye), i-Dongfeng, i-Changan, i-JAC, kanye ne-Wuling baqedela imephu yabakhiqizi baseShayina abanobukhona obukhulayo ezimakethe zaseNtshonalanga. Abanye, njengabo MGSebevele bangene ohlwini lokuthengisa lwaseSpain, ikakhulukazi ngenxa yamamodeli kagesi nama-SUV ane- i-aggressive quality-price ratio.
Ukusungulwa kobuchwepheshe ezimotweni zaseShayina
Isihluthulelo sentuthuko yeShayina embonini yezimoto ukuthi abagcinanga ngokukopisha amamodeli akhona; Batshale imali eningi ekufakeni ugesi, ukuxhumana, ukusiza ukushayela, kanye nokuklama.Lokhu kuyabonakala kokubili kumkhiqizo wokugcina kanye nasolwazini lomsebenzisi.
Okokuqala, i- ukufakwa kukagesiI-China ithuthukise ingqalasizinda yokushaja eningi, ikakhulukazi emadolobheni ayo amakhulu, okuye kwenza kwaba lula ukusetshenziswa kwezimoto zikagesi ngobuningi. Eqinisweni, ezindaweni ezifana neBeijing, Ukuthola ipuleti lemoto kaphethiloli cishe akunakwenzeka (Ungena elotho ngamathuba aphansi kakhulu), kuyilapho ezimotweni "zamandla amasha" (ama-EV ahlanzekile, ama-hybrid, nama-plug-in hybrid) kunesistimu yohlu lokulinda, ende kodwa elawuleka kalula. Lokhu kuphoqe abakhiqizi abanjengoBYD, NIO, Xpeng, Leapmotor, kanye noChery ukuthi babeke phambili amapulatifomu kagesi.
Okwesibili, i ukushayela okuzenzakalelayo kanye nosizo oluthuthukisiweIzinkampani ezifana neBaidu neTencent bezilokhu zithuthukisa izixazululo zokuzulazula kanye ne-ADAS (Advanced Driver Assistance Systems) iminyaka eminingi, okuyimishini ejwayelekile manje kumamodeli amaningi aseShayina. Ukubhuleka okuphuthumayo, ukulawula ukuhamba ngesikebhe okuguquguqukayo, usizo lokugcina imizila, usizo lokuminyana kwezimoto, ukutholwa kwabahamba ngezinyawo nabahamba ngamabhayisikili… ngokuvamile, Ngisho nemoto "ejwayelekile" eShayina manje inezikrini ezinkulu kanye nezinga losizo lomshayeli esasilibona eminyakeni embalwa edlule kuphela ezigabeni ze-premium..
La ukuxhumana Lelo elinye iphuzu elinamandla: eziningi zalezi zimoto zisebenza cishe ngendlela efanayo ama-smartphone anamasondoBahlanganisa izibuyekezo ze-IoT, ezisebenza emoyeni (i-OTA), abasizi bezwi, izinsizakalo zamafu, kanye namapulatifomu acebile okuzijabulisa ngolwazi. Imikhiqizo efana ne-Xpeng, isibonelo, isebenzise ukwakheka kukagesi kanye nesofthiwe (i-SEPA 2.0) eklanyelwe ngqo ukufaka imisebenzi emisha ngesofthiwe, ngaphandle kwesidingo sokuya eshabhu.
Ekugcineni, ukuklama kuthathe igxathu elikhulu phambili. Imikhiqizo yaseShayina izizungezile Amaqembu okuklama aseYurophu futhi bacabangele ngokucophelela izilinganiso, izinto zangaphakathi, kanye namathuba okwenza ngokwezifiso, futhi ngezinye izikhathi bafaka izinkomba ku- izingubo zasendulo zaseShayinaOkungeziwe kulokhu imininingwane yesimanje kakhulu, njengezangaphakathi ezincane ezinezikrini ezinkulu eziqondile, izindlela "ezinobungani nezilwane ezifuywayo" (njengeJaecoo's, ezivumelanisa isimo sezulu ukuze isilwane sihlale ngokuphephile emotweni) noma ukwakheka kwezihlalo ezisezingeni eliphezulu.
Ezokuzijabulisa nokudlala imidlalo: omunye umsipha omkhulu waseShayina
Ngaphandle kwemishini nezimoto, kukhona umkhakha owodwa lapho iShayina ingumholi ongaphikiswana ngawo: ukuzijabulisa kwedijithaliSikhuluma ngezinkundla zokuxhumana namavidiyo amafushane, kanye nemidlalo yevidiyo yeselula, i-PC, kanye ne-console.
Okokuqala kukhona izinkundla zokuqukethweNgaphezu kwe-TikTok/ByteDance, sithola Kuaishouokuye kwakha indawo enkulu njengohlelo lokusebenza lwamavidiyo amafushane olugxile kakhulu "endaweni" futhi olungagxili kwamanye amazwe, kodwa lunesisekelo esikhulu sabasebenzisi. Amanye amapulatifomu afana nalawa I-DramaBox, i-Kunlun noma i-Reelshort Bazama amafomethi ochungechunge lwe-microseries kanye nokuqukethwe okuhleliwe okwenzelwe ngqo iselula, ngeziqephu ezimfushane kakhulu kanye nesivinini sokulandisa okusheshayo. Ngaphezu kwalokho, ama-movie hits afana nalawa Ne Zha 2 Babonise ikhono lebhayisikobho yaseShayina lokuba yindawo edumile futhi ikhule emhlabeni jikelele.
Emidlalweni yevidiyo, uhlu lwemikhiqizo yaseShayina efanele lude kakhulu. Tencent Sesivele sibonile ukuthi ibusa ingxenye enkulu yemakethe yomhlaba wonke, kokubili nge-IP yayo kanye nezinzuzo zayo kuma-studio aseNtshonalanga. Kodwa ayiyona yodwa. Uhlu luhlanganisa nezinkampani ezifana nalezi:
- myHoYo, umdali we-Genshin Impact, omunye wemidlalo evulekile ephumelela kakhulu emhlabeni wonke, enemali engenayo yezigidi zamaRandi ngokusebenzisa ama-microtransactions.
- Imidlalo Yekhulu Leminyaka, iLilith, i-IGG, IMIDLALO ENGU-37 kanye neSayensi Yemidlalo, abasungule izihloko zeselula ezinenzuzo enkulu ezikhanga kakhulu e-Asia, eYurophu naseMelika.
- I-MagicTavern, futhi igxile emidlalweni yeselula egxile kakhulu ekugcinweni nasekutholeni imali.
Bonke bayazuza entweni elula kakhulu: Iselula iyipulatifomu yokudlala ehamba phambili emhlabeniFuthi iShayina ichithe iminyaka iklama imikhiqizo efanele leyo ndawo, eyenzelwe ama-touchscreen, amaseshini amafushane, kanye namamodeli okudlala mahhala.
Ngaphezu kwalokho, bavelele futhi emkhakheni wezokuzijabulisa I-Insta360 kanye ne-DJIabaye bakwazi ukugibela igagasi lokuqukethwe okulalelwayo nokubonakalayo ngamakhamera esenzo, ama-360º nama-drones abenze kwaba lula ukuqoshwa kwamavidiyo amahle kakhulu kubadali bokuqukethwe bazo zonke izigaba.
Kungani abathengi bekhetha kakhulu imikhiqizo yaseShayina?
Umbuzo omkhulu uthi: yini eshintshile eyenza ingxenye yomhlaba wonke ibe nesifiso sokuthenga uhlobo lwaseShayina ngaphandle kokucabanga kabili? Ngokusho kocwaningo lweKantar, Ama-81% abathengi bomhlaba wonke bazimisele ukuzama imikhiqizo emishanoma ngabe zibiza ngendlela efanayo noma ngaphezulu kunezendabuko. Futhi, ngo-2024, cishe ingxenye yabasebenzisi (47%) bashintshe kusuka kumkhiqizo wabo ojwayelekile esigabeni esithile.
Izinkampani zaseShayina zisebenzise kahle kakhulu lesi sifiso sezinto ezintsha ngenxa yokuhlanganiswa kwazo Ukusungula izinto ezintsha, ukwakheka okusebenzayo, intengo enhle, kanye nokumaketha kwedijithali okunamandla. Futhi inamafutha amaningi. Imikhankaso yabathonya, ukwethulwa njalo, ukuba khona ezinkundleni zokuxhumana, ukuthengiswa okusheshayo, imiphakathi eyakhelwe phezu kwemikhiqizo… konke lokhu kusize imikhiqizo eyayingaziwa eYurophu eminyakeni emihlanu edlule ukuba ibe yinto ephambili kubathengi abaningi namuhla.
Ikhono lokwenza ukuzivumelanisa nezidingo zemakethe ngayinyeUkuthengisa eShayina, lapho izimoto zikagesi ezihlanzekile zivamile emadolobheni amakhulu, akufani nokuthengisa eYurophu, lapho izimoto ezihlanganisiwe kanye nezimoto ezihlanganisiwe ezihlanganisiwe zisathengiswa kangcono kunezimoto zikagesi eziyi-100%. Yingakho-ke sibona amasu axubile: IShayina iqhubekisela phambili izimoto zikagesi emakethe yayo yasekhaya, kodwa abakhiqizi balungisa okunikezwayo kwabo kube yizimoto ezihlanganisiwe, uphethiloli olungiselelwe, noma ngisho nodizili kuye ngokuthi bathumela kuphi kwamanye amazwe.
Ekugcineni, i ukusimama Akusekho "okungeziwe" futhi sekuyinto ebalulekile. Imikhiqizo ezinikele ngokuqinile ekunciphiseni ukukhishwa kwegesi (kokubili ekusetshenzisweni kwezimoto nasezinqubweni zayo zokukhiqiza), ekongeni amandla kumadivayisi ayo, noma enciphisa imfucuza ekupakisheni nasekuthuthweni kwempahla, inenzuzo ecacile ezingqondweni zabathengi abakhathazeka kakhulu ngokushintsha kwesimo sezulu.
Ngalo lonke lolu xube, akumangazi ukuthi, uma sibheka uhlu lwemikhiqizo yaseShayina ebekwe kahle emhlabeni jikelele, sibona amagama ebesivele siwazi kahle kanye namanye esizoqala ukuwabona kakhulu ekuphileni kwethu kwansuku zonke, kusukela ocingweni esixoxa nalo kuya emotweni kagesi engena buthule egaraji lethu.