Emhlabeni kuneZibonelo Zokubophezeleka Komphakathi Komphakathi ebeziwenza umehluko. Le nqubo yenguquko ibangelwa ukufika kwenkathi yedijithali noma ukuhwebelana kwembulunga yonke, okuguqule isiko lenhlangano ukuze kube yizinkampani ezinomthwalo wemfanelo emphakathini. Lesi sihloko sihlose ukwazisa izinhlangano eziye zasungula le ndlela entsha yokusebenza emhlabeni ngokugcizelela okukhulu. Qhubeka ufunda futhi wazi ifa lakhe!
Izibonelo Zokuzibophezela Komphakathi Kwebhizinisi
Izibonelo ezinhle kakhulu zokubophezeleka komphakathi namuhla yilezo zinkampani ezithole ukuzibophezela okuthile emphakathini ngale kwemisebenzi enikezwayo noma ezihlangabezana nesidingo semikhiqizo namasevisi. Kudingeka futhi ukuthi kubhekwe ukuthuthukiswa komphakathi njengemfundo, ukunakekelwa nokuvikelwa kwemvelo, kanye nokuzuza umnotho esimeme ngempela. Esigabeni se-corporate social responsibility (CSR) kunezindlela ezimbili zokuthobela, lezo ezivuna izinkampani ngqo kanye nalezo ezithuthukisa imvelo.
Izinzuzo
Izinkampani kumele futhi zibe nezinhlelo eziqinile zokuzibophezela komphakathi uma zifuna ukusimama ngokweqiniso futhi zibe nomthwalo wemfanelo emphakathini. Phakathi kwezinzuzo zalo mkhuba ukuzuza indawo ekahle yokusebenza lapho izindinganiso, izimiso zokuziphatha, inhlonipho nokubekezelelana kuyisisekelo esiyinhloko sesimo sezulu senhlangano. Hhayi-ke, ngale ndlela kungenzeka ukuthi kube nabasebenzi abazibophezele futhi bahlonzwe nenkampani, okuhumusheka ekusebenzeni komsebenzi.
Ngakolunye uhlangothi, lapho kufezwa indawo enhle yokusebenza, ukuzethemba kwalabo abangaba abatshalizimali kanye nabanikazi bamasheya kuyanda, okunciphisa kakhulu ingozi yokulahlekelwa yimali, okuzovumela ukuphepha kwenkampani ukuba kukhuthazele futhi kuzinzile. Uma lokhu okungenhla kuhlanganiswe, kuqinisekile ukuthi umkhiqizo uzokwazi ukuzibeka emakethe. Ngaphezu kokusungula izinqubomgomo ezivuna izindaba zomphakathi kanye nezenzo ezivuna umphakathi, okhiqiza inkampani yangempela futhi enobungane.
Nokho, lapho lo mthwalo wemfanelo uhloselwe ukufaka isandla nokuthuthukisa kokubili umphakathi nomphakathi uwonke, kufanele usungule izindlela ezizuzisa izakhamuzi ngokuqondile ngezinhlelo zemfundo nezemidlalo. Ngaphezu kwalokhu, ukuba sobala nokwethembeka emsebenzini wayo wezohwebo njengengxenye yensika eyisisekelo. Okokugcina, kodwa okungenani, ukuncishiswa komthelela kwezemvelo, okufanele kusungulwe umthwalo wemfanelo wezemvelo ngokusebenzisa izindlela, izinhlelo, izindlela nezinqubo ezivumelana ngempela nemvelo.
Amapharamitha Aqinisekisa Ukuzibophezela Kwenkampani Komphakathi
Ukuze inkampani iqinisekiswe njengenesibopho emphakathini, kufanele ihambisane nemingcele ethile emisiwe, lokhu kusebenza ezinkampanini zomphakathi, ezizimele, ezixubile nezamazwe ngamazwe. Okuguquguqukayo kulungiswa ngokohlobo lwenkampani, njengoba kunjalo ngokuba nokuncintisana okunomthwalo wemfanelo, ngaphandle kokulimaza omunye, kufanele kusabalalise izindinganiso, abasebenzi kufanele bajabulele izinga elihle lempilo nendawo yokusebenza futhi, ngaphezu kwakho konke, basekele inhlalo nemfundo. kanye/noma ezemidlalo. Khuthaza, unakekele, ulondoloze futhi uhloniphe imvelo.
Ungasifaka Kanjani Isibopho Senkampani Komphakathi
Wonke amabhizinisi kungakhathaliseki ukuthi mancane kangakanani, ngisho nenkampani enkulu kunazo zonke emhlabeni, kufanele iqondise izinqubomgomo zayo ekuthuthukisweni okusimeme ngaphansi komgomo Wokubophezeleka Komphakathi Komphakathi, kucatshangelwa umthelela omuhle lokhu okungawenza ngaphakathi nangaphandle.
Kulokhu, kuyadingeka ukusungula amaqembu anentshisekelo kanye nemisebenzi ethile ukuze kwaziwe ukuthi kwenziwa kanjani ukuhlela izenzo kanye nokusetshenziswa kwazo, ngenxa yalokhu inhloso kanye nomgomo olinganisekayo ongakwazi ukuwuhlola kufanele kwaziwe kahle kakhulu. Ukuba nemiphumela ukuze ukwazi ukwenza izinqumo ezihlaziyayo ezivumela ukuthathwa kwezinqumo. Ngaphezu kwalokhu, kubalulekile ukugcina umugqa omuhle wolwazi ngaphakathi nangaphandle.
Izinhlobo Zesibopho Senkampani Komphakathi
Ukuba yinkampani enesibopho emphakathini kufana nokuthatha ngokugcwele imiphumela yezenzo zayo, okungukuthi, ukwazi ukuthi inomthwalo ongakanani emphakathini, imvelo, abasebenzi, imakethe kanye nemikhiqizo yayo mayelana nokuthuthuka kwayo.
umthwalo kwezemvelo: izinkampani zidinga impahla eluhlaza ukuze zisebenze, lokhu kudala kakhulu umthelela othile kwezemvelo, ukuze zibe nomthwalo wemfanelo futhi zisimeme, ukusetshenziswa kwezinsiza ezihilelekile enqubweni yokukhiqiza kumele kuthuthukiswe, njengokusebenzisa izimboni ezigaya kabusha amanzi, ukunciphisa ukusetshenziswa amandla ezinsalela, ukutshalwa kabusha kwamahlathi uma kunjalo, sebenzisa ukugaywa kabusha, phakathi kokunye okuningi.
umthwalo womphakathi: yonke inkampani kufanele yenze imisebenzi ezuzisa ngokuqondile umphakathi noma umphakathi oyizungezile. Lokhu kuhloswe ngakho ukuthuthukisa ukubukeka komzimba womphakathi, ukusebenzisa izinhlelo zemfundo nezemidlalo ezizuzisa abasebenzi namalungu emiphakathi ezungezile, ukuthuthukisa imikhankaso yolwazi, ukukhuthaza izindinganiso.
Isibopho ngemakethe: Ukugcina ikhwalithi yomkhiqizo namasevisi kuyinhloso eyinhloko yanoma iyiphi inkampani. Kulokhu, izinto ezisezingeni eliphezulu kumele zihlale zisetshenziselwa ukuhlangabezana nezidingo zemakethe emqhudelwaneni onempilo.
Isibopho mayelana nomsebenzi: imali yabasebenzi iwumgogodla wayo yonke inkampani, ngenxa yalesi sizathu, amasu kufanele asungulwe ukuze kuzuzwe indawo ekahle yokusebenza, lapho abasebenzi bekhululekile futhi ngale ndlela bathola uzwela oludingekayo ekusebenzeni kwabo okuhle. Uma ufuna ukuba nomthwalo wemfanelo emphakathini, inkampani kufanele iqale ngokusungula inhlonipho kuzo zonke izindawo njengenani eliyisisekelo.
Izinkampani Isibonelo Sokuzibophezela Kwenkampani Komphakathi
Kunezibonelo eziningi zokuzibophezela kwenkampani emphakathini, okuthe ngenxa yokusebenza kwabo okuhle kanye nenhlangano bakwazile ukuzibeka njengezinkampani zangempela ezinomthwalo wemfanelo nezisimeme. Ake sibone izinkampani ezingu-17 ezivelele kakhulu. Kuyaphawuleka ukuthi akubona bonke abakwazile ukuba nomthwalo wemfanelo we-100% emphakathini, njengoba besebenzisa amasu nezinguquko ukuze kuzuzwe inhloso eshiwo.
Adidas
Ubuchwepheshe obusha buvumela ukuthuthukiswa kwamasu okukhiqiza lapho umthelela wendawo uncishiswa kakhulu. Injalo indaba ye-Adidas, eye yakwazi ukudaya izingubo ngaphandle kokusebenzisa amanzi, okuzuzisa kakhulu ukulondoloza uketshezi olubalulekile. Ngokufanayo, isebenzise ukonga engxenyeni yendwangu, kusukela ekukhiqizeni ucezu olulodwa ukwenza izicathulo esikhundleni sezicucu eziningi, lokhu kusiza ukunciphisa imfucuza.
Ngokunjalo, yaqala ukusebenzisa ukusetshenziswa kwezinto ezibolayo ukuze kwenziwe izicathulo. Ngaso leso sikhathi, yasungula ubudlelwano neNyuvesi yase-Arizona ukuze iqeqeshe ithalente lezemidlalo, elizosebenzela imakethe yayo.
Starbucks
Kungesinye isibonelo somthwalo wemfanelo womphakathi wenkampani, njengoba kuwuchungechunge lokusabalalisa ikhofi emhlabeni wonke, olwasungulwa eWashington, okwamanje elijabulela ilungelo lokuba inkampani yekhofi enkulu kunazo zonke emhlabeni. Le nkampani isebenzise njengesu ikhasi leWebhu elibizwa nge-My Starbucks Idea ukuze yazi imibono neziphakamiso zabalandeli bayo. Okwabamangalisayo, iningi lalikholelwa ukuthi amasistimu okugaya kabusha kwakufanele atholakale, ukuhlanganiswa kwemikhiqizo yasendaweni kanye nabakhiqizi echungechungeni labo lokuthengisa. Lokhu kudale enkampanini isidingo sokuqalisa izinhlelo ezizibophezele emvelweni ngaphezu kokugcina ikhwalithi yayo evamile.
Ikea
Kuyinkampani yamazwe ngamazwe eseSweden ezinikele ekukhiqizeni nasekudayiseni ifenisha, omatilasi, izinto zikagesi nezinto zasendlini. Ngakho-ke, ihlale ibheka ukusebenza kwemikhiqizo yayo, esimeme ngempela, enamazinga ekhwalithi namanani athengekayo.
kaLevi
Le nkampani ikwazile ukuzibeka endaweni emhlabeni ngenxa yomqondo wayo we-Waste Less and Water Les (ukungcola okuncane kanye namanzi amancane) Ngalesi sizathu, isebenzisa izinto ezigaywe kabusha ezingama-20%, okungukuthi, iziqukathi zamalitha ayisishiyagalombili nohhafu entweni ngayinye. zezimpahla zokugqoka kanye ne-water encane yonga amanzi afika ku-96% lapho kukhiqizwa. Lokhu kwenza inkampani ibe nesibopho emphakathini, ngaphezu kwakho konke mayelana nemvelo, isiza ukunciphisa kakhulu ukungcola kanye nokugcina uketshezi olubalulekile.
Disney
Lokhu kuthathwa njengesinye sezibonelo ezinhle zokubophezeleka komphakathi kwezinkampani, njengoba i-Disney noma i-The Walt Disney Company, uma uthanda, iyinkampani yemidiya nokuzijabulisa yaseMelika enkulu kunazo zonke emhlabeni. Yasungulwa ngo-1923, iye yaqashelwa kabili yiFortune, umagazini webhizinisi lomhlaba wonke, njengenye yezinkampani ezithakaselwa kakhulu emhlabeni ngenxa yohlelo lwayo lokuqinisa imiphakathi eswele kakhulu. Uhlelo lweVoluntEARS lukhuthaze iminikelo emikhulu emphakathini kanye namahora okusebenza.
Jumex
Le nkampani ibiphethe ukuthuthukisa umsebenzi wezolimo waseMexico, njengoba ukukhiqizwa kwayo kugxile kuphela ekukhiqizeni izithelo zendawo. Lokhu kuqinisekise ukuqashelwa kwakhe izikhathi ezimbalwa njengengcweti ye-ERS. Ngokunjalo, ibamba iqhaza ngenkuthalo ohlelweni Lokubika Nokwehliswa Kwegesi Ebamba ukushisa, futhi igxile emsebenzini wayo ekuthuthukisweni okusimeme, njengoba kwenzeka ngomkhiqizo wayo omusha obizwa ngokuthi i-Agua Mia, ebhalwe ohlwini njengomkhiqizo wokuqala wamanzi onesizathu.
IBM
Inkampani edumile ye-IBM isekele ukusimama kwayo ekusungulweni kwemikhiqizo emisha, kanye nokudala nokwesekwa kwezinhlelo zikahulumeni, amabhizinisi omphakathi, ukuthuthukiswa kwemisebenzi evuna imiphakathi. Ngalokhu, kufanele uqale wazi isidingo sangempela, bese uhlola amathuba bese kamuva wabela amaqembu omsebenzi phakathi kwabahlanganyeli bakho ukuze bakwazi ukuchitha isikhathi befuna izixazululo ezingaba khona ezinkingeni eziphakanyiswe.
inkunzi ebomvu
Le nkampani ehlonishwayo yamukele ukuqeqeshwa kosomabhizinisi njengengxenye yenqubomgomo yayo yenhlangano. Lokhu ukuze kuthuthukiswe amaphrojekthi ahlose ukuguqula umphakathi. Ngalokhu, kufunwa ukuthi abantu bafunde ukusinda ebhizinisini lezenhlalo.
Apple
Yize le nkampani ingazange ibonwe kahle yi-NGO yezemvelo iGreenpeace, isanda kuhlangana ukuze ifinyelele ukukhula ngokusimama. Ngidala umkhankaso ofundisayo mayelana nezinhloso zawo zezemvelo, ngibeka iqabunga le-apula eliluhlaza. Namuhla umgomo wayo oyinhloko ugxile ekongiweni kwemvelo nasekusetshenzisweni okunengqondo kwemithombo yemvelo, okuhlanganisa nokusetshenziswa kwamandla avuselelekayo.
Umdondoshiya we-Google ungesinye sezibonelo zomthwalo wemfanelo wenkampani ngenxa yesifiso nothando lwayo ngezinhlobo zabantu nakho konke okuthinta isintu, ithuthukisa izinhlelo ezihloselwe ukusiza ngokuzidela kwabanye, yazi ukuthi ubuchwepheshe budlala indima ebaluleke kakhulu. ukuthuthukiswa kwemiphakathi emisha. Ngalo mqondo, i-#DesafíoGoogleOrg yazalwa, okuhloswe ngayo ukusekela amaphrojekthi wokusungula umphakathi, ikakhulukazi emazweni afana ne-Mexico, i-Argentina, i-Chile, i-Colombia ne-Peru.
LEGO
Ngenxa yomkhiqizo wayo ohamba phambili, amabhlogo wokwakha, lolu hlobo lukwazile ukuhlanganisa ukulingana ngokobulili, isihloko esinempikiswano namuhla. Ngokunjalo, le nkampani ihlose ukunciphisa umthelela wemvelo ngenxa yobulula bomklamo wayo, kuze kube yilapho isusa ekukhiqizeni kwayo ama-ekseli ensimbi akhiqize ukuxhashazwa ngokweqile kwezinsiza ezilimaza imvelo.
Dove
Selokhu yasungulwa, le nkampani ibinomgomo wayo wokuhlomisa abesifazane nobuhle ngaphandle kokungapheleli. Lokhu kudale imikhankaso eminingi yokukhangisa okuhloswe ngayo ukukhulisa ukuzethemba kwabesifazane. Lapho ubuhle bulele endleleni ozizwa ngayo hhayi endleleni abakubona ngayo. Lokhu kusuke ocwaningweni lwemakethe oluveze ukuthi bangu-2% kuphela abesifazane abakwazi ukuzichaza njengabahle. Lokhu kwenza le nkampani ibe sohlwini lwababambe iqhaza emphakathini njengoba isisize kakhulu abesifazane banamuhla.
I-Villamayor Flour Mills - eSpain
Le nkampani igxilisa imizamo yayo enhlalakahleni yeqembu labantu, kanye nentando yeningi yokubamba iqhaza ekuthathweni kwezinqumo. Kuyaphawuleka ukuthi bekungokokuqala ukungena ohlwini lweKhomishini YaseYurophu ngenxa yezenzo zayo ezinomthwalo wemfanelo. "Izinto ezingazodwa azenzi lutho, kodwa ziyakwenza ngokubambisana."
I-Ecover - eBelgium
Le nkampani, esekela ukukhiqizwa kwayo emikhiqizweni yemvelo, ifuna ukuthi umsebenzi wayo wezomnotho ukhiqize umthelela omncane ongaba khona kwezemvelo, yingakho isebenzisa ukugaywa kabusha, imikhiqizo yemvelo kanye nokusetshenziswa kwamandla okuphansi. Lokhu kuyenza ibe inkampani enesibopho emphakathini.
Gulpener Bier – Netherlands
Impahla eluhlaza yokwenza umkhiqizo wayo ophambili, njengobhiya, ikhuliswa ngezinqubo zemvelo ngokuphelele, ngisho namandla asetshenziswayo atholakala ngamaphaneli elanga. Ukusetshenziswa kwezibulala-zinambuzane akuvunyelwe. Konke lokhu ukuze kwehliswe ukungcola kuzo zonke izigaba zenqubo yokukhiqiza.
UFilo Directo – Italy
Le nkampani, ngokungafani nezinye, inomsebenzi wezohwebo wokuhlinzekwa kwezinsizakalo, kulesi simo sohlobo losizo lwezokwelapha. Okuthakazelisayo ukuthi yinkampani engenzi nzuzo egxile emisebenzini yayo ekukhonzeni abaswele kakhulu nabancishwe amathuba, futhi ngaphezu kwakho konke ukusiza abancane.
Dorf-Installateur - Austria
Le nkampani ingesinye sezibonelo ezicace kakhulu zokuzibophezela komphakathi, njengoba izinqubomgomo zayo zizungeza inhlalakahle yesisebenzi, ukuqeqeshwa kwabo okuqhubekayo, ugqozi lomsebenzi, izinkundla zokucobelelana ngolwazi zabaqalayo endaweni yamandla avuselelekayo. Baphinde basebenzise amasu okuthuthukisa umsebenzi wokubambisana, ukuthuthukiswa kwamakhono namakhono. Bamba iqhaza ekuqeqesheni izingane ezikhubazekile. Ngokufanayo, yenza ucwaningo futhi ifake isandla ekwakhiweni kwamasistimu okushisa aqhubekayo.
Izinkampani ze-Polar - Venezuela
I-Empresas Polar yinkampani yaseVenezuela eyaziwa kuleli njengenye yezibonelo ezinhle kakhulu zomthwalo wemfanelo wenkampani, njengoba imisebenzi yayo ekhiqizayo ihlanganisa imikhakha yokudla, iziphuzo ezidakayo, iziphuzo ezibandayo kanye nemikhiqizo esetshenziswa kakhulu. Le nkampani ithathwa njengenesibopho emphakathini futhi esimeme. Inokuzibophezela okukhulu mayelana nokusetshenziswa kwamasu amasha ahambisana nokusimama.
Ihlale ifuna ukuthuthukisa amakhono ngokuqashelwa, ukuncintisana kanye nenhlalakahle yabasebenzi nemindeni yabo ngenxa yamathuba okukhula, intuthuko ephelele kanye nezinsiza zokuqinisa izinga lempilo. Phakathi kwezinjongo zayo ukusetshenziswa ngendlela efanele kwemithombo yezinto ezibonakalayo, izinsiza, amanzi, amandla, kanye nokunciphisa ukungcola.
Mayelana nesibopho sayo senhlalo, okuhamba phambili kwayo ukuqiniswa komphakathi nemiphakathi ngokusebenzisa izisekelo ezihlukahlukene eziqondiswe kwezemfundo, kanye nokuthuthukiswa kwezinhlelo ezihlukahlukene zomphakathi. Kunezibonelo eziningi zalolu hlobo olusha lwenkampani futhi zengezwa ezengeziwe nsuku zonke.Okuhle wukuqinisekisa ukuthi zonke izimboni emhlabeni zinezinjongo zazo ezichazwe kahle lapho Ukubophezeleka Komphakathi kuyisizinda sazo esikhulu.
Uma ufuna ukwazi okwengeziwe ngesihloko esithi Corporate Social Responsibility, ngikumema ukuthi ubukele ividiyo elandelayo:
Ukuze ufunde ngezinye izihloko ezihlobene Nezemvelo, qhubeka futhi uqhubeke ufunda izixhumanisi ezilandelayo: