I-Brazil ibhekene nesikhathi esithakazelisayo somkhakha wayo wobuciko: phakathi kwentuthuko yezobuchwepheshe, ama-ajenda okufakwayo, nezinhlaka ezintsha zezimiso zokuziphatha, izwe lihlanganisa uhlelo lwezemvelo oluhlanganisa ithalente, ukuhlukahluka, nekhono lebhizinisi. Esimeni somnotho omkhulu sokukhula okusesilinganisweni—i-GDP ku-3,4% ngo-2024 kanye nokwehla kwamandla emali eduze kuka-5%—izinselelo zesakhiwo zihambisana namandla amasiko anganciphi. imisebenzi yokudala eyengeziwe kanye nokuthunyelwa kwamanye amazwe okulalelwayo nokubonwayo.
Nakuba ukungalingani okungokomlando kuqhubeka—ikakhulukazi kuthinta imiphakathi eyinzalo yase-Afro, abantu bomdabu, nabanye abantu abambalwa—umfutho wezinqubomgomo zomphakathi kanye nokuqina kwemakethe kugcine amandla omkhakha. Lei Rouanet, Cultura Viva kanye nokuqeqeshwa kuqinisa umkhakha.
Sisho ukuthini ngomnotho wokudala futhi kungani kubalulekile?
Umnotho wokudala uhlanganisa ukuklama, izakhiwo, imfundo, ukukhangisa, imidiya entsha, ubuciko obubonakalayo, ifilimu, ubucwebe, umculo, namamnyuziyamu, phakathi kweminye imisebenzi edinga ulwazi olunzulu. U-3,1% we-GDP yomhlaba kanye no-6,2% wokuqashwa emhlabeni jikelele, ngobukhona obandayo ikakhulukazi phakathi kwentsha eneminyaka engu-15 kuya ku-29.
Izibalo ze-UNCTAD zisiza ukubeka ububanzi bayo endaweni efanele: ngo-2020, izimpahla zokudala zabalelwa ku-3% wezimpahla ezithunyelwa ngaphandle kanye nezinsizakalo zokudala ku-21% wesamba sezinsizakalo ezithunyelwa ngaphandle. imakethe yomhlaba wonke yemikhiqizo yokudala ilinganiselwa ku-2,9 trillion (2024), ngamathemba okudlula amathriliyoni angama-4,3 ngo-2033, okusimamise amazinga okukhula aphezulu kunalawo ezimboni zendabuko.
Ngalé komthelela oqondile wezomnotho, umphumela wawo wokuphindaphinda uyamangalisa: ukhiqiza umsebenzi osezingeni eliphezulu, ushukumisa ukuthunyelwa kwempahla kwamanye amazwe, uthuthukisa ukuhlukahluka kwamasiko, futhi uthuthukisa ukuqagela kwamazwe ngamazwe. Ukudala njengenqubomgomo yezimboni kanye nokuncintisana.
I-Brazil kumephu ye-BRICS kanye ne-ajenda ye-Global South
Ngaphakathi kohlaka lwe-BRICS+, umnotho wokusungula uvela njengenkundla yokubambisana kwamasu. Ingafinyelela ku-10% we-GDP yomhlaba ngo-2030Leli yithuba amazwe aseNingizimu Yomhlaba alibheka ngentshisekelo ekhethekile ukubhekana nezinselele zenhlalo yabantu, ukuqinisa amagugu awo angokomfanekiso, futhi akhe isithunzi sawo samazwe ngamazwe.
Ukuthambekela okubalulekile nakho kuyakhula: i-glocalization. Cabanga emhlabeni wonke, yenza endaweni yangakiniNgokuphambene nokuhwebelana kwembulunga yonke, ochwepheshe abafana noGuillermo Rocafort Pérez kanye noMarcelo Barboza Duarte bagcizelela ukuthi ukubambisana kwamasiko e-BRICS kungenziwa ezimakethe ezihlanganyelwe, emikhosini ehlanganyelwe, ngisho nensizakalo yokusakaza eklanywe ngokubambisana evuselela isimo somhlaba.
Isibonelo esisodwa salokhu kushintshana sesivele sikhona: I-BRICS International Festival of Theatre Schools, inkundla yokushintshisana kwamasiko phakathi kwamanyuvesi etiyetha, elindele isilinganiso esingafinyelelwa ukukhiqizwa ngokubambisana kwe-IT nefilimu.
Imikhakha yokudala yaseBrazil: isakhiwo, ukuqashwa kanye nezibalo ezibalulekile
Lo bhubhane uthinte kakhulu imisebenzi yamasiko kusukela ngoFebhuwari 2020 kuya phambili, kodwa awuzange umise ukuqhubeka komkhakha. I-GDP Yokudala: 2,61% (2017) ukuya ku-2,91% (2020)Iqhutshwa Ubuchwepheshe Nokusetshenziswa, kuyilapho Amasiko Nemidiya alahlekelwa ukwehla, okugqamisa ukuhlukahluka kwe-ecosystem.
Imininingwane ye-FIRJAN ye-Creative Industry Mapping yango-2025 yokuthi le ndawo iqashe ochwepheshe abasemthethweni abangaba yizigidi eziyi-1,26, ngokukhula ngo-6,1% ngo-2023, okucishe kuphindeke kabili isilinganiso sikazwelonke. U-3,59% we-GDP kanye nezigidi ezingu-7,7 eziqashiwe (Itaú)Khonamanjalo, imiklamo yeNational Industrial Observatory engaphezu kwezigidi eziyi-8,4 ngo-2030.
Kukhona amaqiniso endawo anamandla. cishe ochwepheshe abayizigidi ezi-3 e-Rio Grande do SulLokhu kuminyana kubonisa ubukhona besifunda obuqinile besifunda. Ngaleso sikhathi, ukuthunyelwa ngaphandle kokukhangisa nokukhiqizwa kwe-audiovisual kukhule ngo-7% ngo-2024, kwafinyelela ku-$54,7 million, ngokusho kweValor Internacional.
Lokhu kusebenza kusekelwa izinqubomgomo zokukhuthaza, ukunwetshwa kokusakaza-bukhoma - i-Globoplay, i-Netflix, i-Amazon Prime, i-Disney+ - nesiko elinempilo elihlala lizisungula kabusha. U-Oscar wefilimu ehamba phambili yolimi lwangaphandle ye-"Ainda estou aqui", ngu-Walter Salles, eqinisekisa ukuqagela kwayo njengehabhu lesifunda lokulalelwayo nokubonwayo.
Ukukhangisa, imidiya ye-audiovisual kanye nobuhlakani bokwenziwa: ikuphi ukushaya kwenhliziyo
Imakethe yokukhangisa yaseBrazil ibhekene nokukhula okungokomlando. Imakethe yokukhangisa ikhule ngo-12% ngo-2024Ngokusho kwe-eMarketer kanye ne-Valor Econômico, ubuciko bendawo buncike kudatha, ubuchwepheshe, kanye nokuxoxa izindaba ezithinta imizwa ukuze uxhumane nezithameli ezihlukene nezifuna ngamandla.
I-AI ingene ngokugcwele ekugelezeni kokudala, kusukela ekuhleleni nasekuhlukaniseni kuya ekukhiqizeni okuqukethwe, amazwi, izithombe, nolwazi olujulile. I-AI njengomfelandawonye wokusheshisa izinqubo nokunciphisa izindlekoKodwa-ke, ingxoxo ejulile mayelana ne-copyright, ubuqotho bolwazi, kanye nokuziphatha kubalulekile.
Kusukela lapho, i-Cannes, i-DM9 kanye nezinye izinkampani ziye zaqinisa izinhlaka zazo zokusebenzisa i-AI ngokuziphatha. imikhakha emithathu: ukudala, idatha, kanye nokusebenza kwangaphakathiLe nhlangano yawina iGrand Prix Digital & Social ngo-2024 ngocezu olwasebenzisa i-AI ukuhlanganisa u-Elis Regina nendodakazi yakhe uMaria Rita beVolkswagen, okubonisa ukuthi ubuchwepheshe bungayikhulisa kanjani imizwa ngaphandle kokuthatha indawo yombono.
Ku-Erh Ray (BETC Havas São Paulo), ukhiye uwukubeka imithetho ecacile, enesibopho futhi esobala. I-AI eqinisa ingqikithi yokudala neyokuziphathahhayi lapho ixegisa. Futhi emculweni wokukhangisa nowomsindo nokubonwayo, i-Bia Ambrogi (APRO+Som) ivikela izindinganiso ezivikela i-copyright, ubuntu kanye nempahla yengqondo, ehambisana nokuthuthukiswa kobuchwepheshe okubandakanya bonke.
Ngokusho kwabaholi bemakethe, umthengi waseBrazil manje usekhetha kakhulu futhi ufuna inani langempela kumikhiqizo. ibhalansi phakathi kokusebenza nokwakhiwa komkhiqizo, endaweni egcwele idatha namafomethi lapho ukwaziwa okunomthelela wamasiko kuhlala kungumahluko.
Izimpande kanye nohlaka lwamasiko: kusuka ku-1922 kuya enkathini yedijithali
Ubunikazi bokudala base-Brazil bagqama eminyakeni eyikhulu edlule ngenhlangano yesimanje yango-1922, ukukhunjulwa kwayo kuvuselele ukwazisa kwamasiko omdabu. Umthelela we-Bauhaus nokufuduka kwamasiko ase-Brazilian.
Kuleyo mpambano-mgwaqo kwavela umqondo othi "ubuciko/imboni", eyanweba imakethe yezabasebenzi ezweni elalingathuthuki kangako ngezimboni. I-São Paulo Biennial yokuqala (1951) yathuthukisa ukuhwebelana kwamanye amazweukumisa i-ecosystem eyinkimbinkimbi, ehlukahlukene futhi eshintsha njalo.
Umsebenzi wamasiko uncike emaketangeni angabonakali ngeso lenyama. inethiwekhi yezohwebo ezingabonakali ngemuva kobucikoFuthi okufanayo kuyiqiniso ngomdanso, umculo, isekisi, ifilimu noma izincwadi; inethiwekhi yobungcweti eye yanda ngesiko ledijithali.
Kuleyo ngqondo, i-Rio de Janeiro Carnival ifanelwe ukukhulunywa ngokukhethekile. I-Carnival: umbukiso omkhulu kunayo yonke emhlabeni kanye nenjini yokuqashwakanye nesizinda sezindaba ezixhumene nomlando wezwe kanye nezinkulumo mpikiswano ezithinta umphakathi.
Iminyuziyamu nezinsiza zamasiko kube yizisekelo zokuvuselelwa kabusha kwedolobha. Amamyuziyamu njengezisekelo zokuvuselelwa kabusha kwedolobhaNgaleso sikhathi, i-MAC e-Niterói, eklanywe ngu-Oscar Niemeyer, ibeke idolobha ebalazweni lamazwe ngamazwe lobuciko besimanje.
I-Brasilia, eyavulwa ngo-1960 futhi yamenyezelwa njengeNdawo Yamagugu Omhlaba yi-UNESCO, iqanjwe "njengemnyuziyamu evulekile". Inethiwekhi yezemfundo yase-Brasilia iqeqesha ochwepheshe bokusungulaukondla indwangu yamasiko ezwe.
Esimeni senhlupheko yezemvelo, ukucabanga ngesiko kuhlanganisa nokubuyekeza amatrices wamandla namamodeli okukhiqiza. i-intellectual capital njengento eluhlaza emaphakathifuthi idinga izindawo ezisimeme, zentando yeningi nezihlakaniphile ukuze iqhubeke nokuchuma.
Amacala nezinhlelo ezixhumayo: I-Ponte Criativa (PUCRS)
NgoSepthemba 23, i-PUCRS yethula i-Ponte Criativa, isinyathelo se-Faculty of Communication, Arts and Design (FAMECOS) esihlose ukusondeza inyuvesi kanye nemakethe. vula amaphrojekthi kanye nokudluliswa kolwazi, ukwandisa ukuxhumana namathuba kuwo wonke ama-ecosystem.
Lo msebenzi wakhiwe wazungeza izinsika eziyisithupha: isiko nobuciko; amasevisi kanye nokubonisana; ukuqalisa; ucwaningo kanye nezitayela; emisha kanye nobuchwepheshe; kanye nesikhungo se-audiovisual kanye ne-ecosystem. Ukudala njengomshayeli wezomnotho nezenhlalakahleukukhulisa izinga lokusebenzisana phakathi kwabadlali.
Ngokusho komxhumanisi walo, uDenise Pagnussatt, leli bhuloho lenza ngokusemthethweni indima eyayivele idlalwa yi-FAMECOS. ngaphezu kwama-250 ubambiswano kusukela ngo-2023ngamaphrojekthi afana ne-Estúdio K kanye ne-Cine Kafuné, ekhuthaza ukukhiqizwa komsindo nokubonwayo okuqinisekisiwe futhi enikeza izwi kwabamnyama, bomdabu, be-LGBTQIA+ kanye nobunikazi bangaphandle.
UDean Rosângela Florczak ugcizelela umthelela wezemfundo nenhlalo kubafundi, othisha, ochwepheshe kanye nabathweswe iziqu. iziteshi zocwaningo kanye nokuqanjwa okusha okuholela kumthelela wangempelaU-Tecnopuc, onguzakwethu kule nhlangano, ugcizelela ukuthi lesi sinyathelo siyingqopha-mlando yokuqinisa umphakathi kanye nokusheshisa ibhizinisi, njengoba kuboniswe umqondisi wawo, u-Flávia Fiorin.
Ukuqhathanisa kwe-BRICS: lapho amazwe abalulekile egxile khona
I-China iqhubekela phambili ngemodeli yokusekelwa yezwe enamandla: izinxephezelo zentela, uxhaso, ukuxhasa ngezimali, nezikhungo zokuqeqesha ezikhethekile. Cishe u-10% wabantu abasezimbonini zamasiko, futhi umnotho wayo wokudala udlula isilinganiso somhlaba wonke ngo-4,56% we-GDP, futhi ukuthunyelwa komkhakha kwamanye amazwe cishe kungama-dollar ayizigidi eziyizinkulungwane ezingama-220.000.
I-Russia ifuna ukukhuphula isabelo somnotho wayo wokudala sifinyelele ku-6% we-GDP; namuhla icishe ibe ngu-4%—cishe ama-ruble ayizigidi eziyizinkulungwane ezingu-7,5, okulingana namaRandi ayizigidi eziyizinkulungwane ezingu-92.150—. ubunikazi bendawo njengenzuzo yokuncintisanaAbahlaziyi sebevele bekhuluma "ngamafutha amasha" axhumene nokukhuphuka kwemikhiqizo yendawo kanye nomsebenzi wokudala.
E-United Arab Emirates, inqubomgomo yomphakathi ihloselwe ukuheha ithalente lomhlaba wonke lokudala. I-visa yamasiko yeminyaka eyi-10 kanye nezindawo zokuhweba zamahhala ezingama-22Bahola ukuthunyelwa kwemikhiqizo yokudala emazweni asathuthuka (amadola ayizigidi eziyizinkulungwane eziyi-9.100) futhi bahlose ukukhulisa umnikelo wabo ku-GDP ukusuka ku-2,9% ukuya ku-5% ngo-2031.
I-India izimise njengesizinda sefilimu, ukugqwayiza, nemiphumela yokubuka. Ihloselwe u-25% wesabelo semakethe yomhlaba wonke ku-animation kanye ne-VFX. Ngo-2030, kulindeleke ukuthi ikhiqize imisebenzi ephakathi kwezi-75.000 neziyi-125.000; umsebenzi wefilimu, ngokwesilinganiso, udala imisebenzi eyengeziwe engu-3,7 emikhakheni ehlobene. Ithumela kwamanye amazwe cishe amabhiliyoni ayi-13.800, nakuba umnotho wayo wokudala usabala kuphela u-1,5% we-GDP.
Ukwenziwa kwamazwe ngamazwe, ukusebenzisana kanye nokusakaza okungenzeka kwe-BRICS
I-Glocalization ithola indawo njengendlela yokuvimbela i-homogenization. ukugcina amasiko nobuzwe Kuyindlela yezizukulwane ezikhuliswe neHollywood ukuthi ziqale ukufuna futhi zikhiqize eyazo icinema kazwelonke.
Ngaphakathi kwe-BRICS, kucatshangelwa izindlela zokubambisana ezifisa ukuvelela, okuhlanganisa ukwakhiwa kwensizakalo yokusakaza ehlanganyelwe ukuze kuhlukanise ukunikezwa komhlaba wonke. isevisi yokusakaza ehlanganyelwe ukuze kuhlukanise ukunikezwa.
Isivinini ngokumelene nokuphelela: isifundo esiwusizo sokudala nokuncintisana
Ezimbonini ezidinga ulwazi olunzulu—i-telecom, ubuchwepheshe, i-medtech, ezokukhangisa noma i-audiovisual—ijubane lenhlangano lenza umehluko. Ijubane, eliqondwa kahle, ngaphandle kokudela ukuphephaIkuvumela ukuthi unqume, ufunde, futhi uphindaphinde ngaphambi komncintiswano, ugweme izindleko zethuba zokulinda ukuphelela.
Ukubulawa okusheshayo kudala ukuthintana nokuzethemba: isinqumo esihle namuhla siphushela esilandelayo phambili. Izinqumo zakuqala zenza ukufundaUkwahlukanisa, ngokubeka amaqembu aseduze kakhulu nenkinga ekusingatheni isixazululo, kuyashesha futhi kwenza imiphumela ibe nobuciko.
Lokhu akukhona mayelana nokwenza ngcono ngaphandle kwenethi yokuphepha: ubuholi bumayelana nokwazi lapho isiqiniseko esingu-80% sanele ukuze siye phambili. Isiko liqiniswa ngesivinini nokugxilaAmasu amasha amaningi azalwa ngokwenza umnyakazo, ukuphindaphinda, kanye nokuzivumelanisa nezimo.
Izinqubomgomo, ukusetshenziswa kanye nendawo: izwe elidala kusuka endaweni
I-Brazil ihlanganisa intuthuko eholwa nguhulumeni namandla e-baseload. isikhwama sikazwelonke samasiko nokutshalwa kwezimali kwendawoukuletha umnotho wokudala eduze nalapho kuhlala khona abantu.
Le ndlela inanelwa ezimakethe zemakethe. Abathengi bafuna amabhrendi anenhloso nokuhambisana kwendawoIzinkampani eziqonda umongo wamasiko—futhi zenze okuthile kuwo—ziyazuza, njengoba amazwi avela emakethe yokudala yase-Brazil ebonisa.
Amakhredithi abonakalayo kanye nemibhalo
I-dynamism yendawo yesehlakalo iphinde ibonakale ezithombeni zayo. Izithombe zibolekwe ku-Pict Rider nabanye Bahambisane nokusakazwa kwakamuva; ngokunjalo, kukhona imibiko yezobuchwepheshe neyezemfundo ejula ezindleleni kanye nemiphumela yomkhakha.
Konke lokhu okungenhla kupenda isithombe semboni yokudala yase-Brazil eqhubekela phambili naphezu kokungezwani kwayo, ebeka imithetho ecacile yobuchwepheshe ngaphandle kokulahlekelwa umoya wayo wamasiko, futhi ebona inzuzo yokuncintisana ezinhlobonhlobo zayo. Ukwandisa ukuqashwa, ukukhuphuka kokuthunyelwa kwempahla kwamanye amazwe, nokuzibophezela ku-AI enesibopho.
