Ukuguqulwa kwedijithali sekuwuhlobo lwegama lomlingo ezinkampanini, kodwa ngemuva komsindo kukhona ushintsho lwangempela: hlanganisa ubuchwepheshe bedijithali Kuzo zonke izingxenye zebhizinisi, kumayelana nokucabanga kabusha ngezinqubo futhi, ngaphezu kwakho konke, indlela inani elilethwa ngayo kumakhasimende. Akukhona nje ukushintsha kusuka ephepheni uye esikrinini; kumayelana nokubukeza yonke imodeli yendlela osebenza ngayo, owenza ngayo izinqumo, osebenzisana ngayo, noncintisana ngayo.
ESpain nasemhlabeni jikelele, le nqubo iye yashesha ngenxa yobhubhane Futhi emakethe lapho abathengi belindele ukwenza konke kusuka kumadivayisi abo eselula, nganoma yisiphi isikhathi, noma kuphi, futhi ngaphandle kokuphazamiseka. Kulesi simo, ukuqonda ukuthi ukuguqulwa kwedijithali kuyini, ukuthi kuhluke kanjani ekushintsheni kwedijithali nje, ukuthi yimaphi amasu asebenzayo, nokuthi yiziphi izibonelo zomhlaba wangempela esezihola phambili kakade sekubaluleke kakhulu kunoma iyiphi inhlangano engafuni ukusala ngemuva.
Kuyini ngempela ukuguqulwa kwedijithali?
Uma sikhuluma ngokuguqulwa kwedijithali, sibhekisela enkambisweni ejulile yokushintsha kwebhizinisi. lapho ahlanganiswe khona ubuchwepheshe bedijithali emikhiqizweni, ezinsizakalweni, ekusebenzeni kwangaphakathi, kanye namasiko enkampani. Akukhona nje ukufaka isofthiwe entsha: kumayelana nokucabanga kabusha ukuthi ibhizinisi liphathwa kanjani ukuze lithole ukusebenza kahle, ukuguquguquka, kanye nekhono lokwenza kanjalo. emisha.
Lolu hlobo lokuguqulwa luthinta zonke izindawo zenhlanganoKusukela ebudlelwaneni namakhasimende kanye namamodeli ebhizinisi kuya ezinqubweni zokuphatha, uchungechunge lokuhlinzeka, ukuphathwa kwamakhono, kanye nokwenza izinqumo, umgomo omkhulu ukunikeza inani elikhulu lamakhasimende, ukuncintisana kakhudlwana, nokuzivumelanisa nesimo lapho ubuchwepheshe bushintsha khona ngesivinini esikhulu.
Ngakolunye uhlangothi, ukwenza idijithali kuyingxenye eyodwa kuphela yale phaziliUkwenza idijithali kusho, isibonelo, ukuskena izinkontileka zamaphepha ukuze uzigcine efwini, ukusebenzisa i-CRM, noma ukuvula isiteshi sokuthengisa esiku-inthanethi. Kubalulekile, kodwa akwanele. Ukuguqulwa kwedijithali kuhilela... shintsha i-mindset, ukuhlela kabusha izinqubo, ukwethula izindlela ezintsha zomsebenzi kanye nokwamukela isiko lokuthuthuka okuqhubekayo.
Ezimweni eziningi, ushintsho lwangempela alubonakali ngisho nakumakhasimende.Lokhu kungabandakanya ukwenza ngcono izikhathi zokukhiqiza, ukuthuthukisa ezokuthutha, noma ukwenza izinqubo zangaphakathi ngokuzenzakalela. Ngenkathi umsebenzisi engase angaboni ukuthi "kanjani," uzobona ukuthunyelwa okusheshayo, amaphutha ambalwa, isevisi eyenzelwe wena kakhulu, noma ukwesekwa okungu-24/7 ngenxa yalezi zithuthukisi zangaphakathi.
ESpain, njengakwezinye izindawo zaseYurophu, ukuguqulwa kwedijithali sekuyinto ebalulekile ekuncintisaneni.Amathuba okusebenza ngocingo, ukusebenza kude, ukuthengisa ngeziteshi zedijithali, qinisa i-cybersecurity Futhi ukudala isiko ledijithali emaqenjini kuye kwashintsha ekubeni yinto efiselekayo kwaba yisimo sokusinda emikhakheni eminingi.
Umehluko phakathi kokuguqulwa kwedijithali kanye nokuguqulwa kwedijithali

Izinkampani eziningi ziyaqhubeka nokudidanisa ukwenza idijithali nokuguqulwa kwedijithaliUkwenza idijithali kusho ukusebenzisa amathuluzi noma iziteshi zedijithali: ukuqalisa uhlelo lokusebenza, ukuvula isiteshi esisha sezokuxhumana, ukushintsha ama-invoyisi amaphepha abe ama-PDF, noma ukuqasha imikhankaso yokumaketha eku-inthanethi.
Ukuguqulwa kwedijithali kudlulela ngalé kokwengeza ubuchwepheshe ngenxa yemfashini.Kusho ukucabanga kabusha ngendlela oyenza ngayo imali, indlela ohlela ngayo umsebenzi, indlela onquma ngayo ukuthi yimiphi imikhiqizo ozoyiqalisa, indlela ophatha ngayo idatha, kanye nohlobo luni lolwazi lwamakhasimende olunikezayo. Luwushintsho oluyisu, hhayi nje oluwubuchwepheshe.
Ngenkathi ukwenziwa kwedijithali kuvame ukuba yinto ethile futhi ehlakaniphile (isibonelo, ukusebenzisa uhlelo lokusayina lwe-elekthronikhi lwezinkontileka), ukuguqulwa kwedijithali kusemhlabeni wonke futhi kuyaqhubeka: kuthinta isakhiwo senhlangano, isiko langaphakathi, izinqubo, izinkomba kanye nobudlelwano nabo bonke abathintekayo.
Isibonelo esihle salo mehluko umkhakha wamabhangeUkunikeza amabhange aku-inthanethi kuwukwenza kube yidijithali; ukuklama kabusha yonke imodeli yesevisi ukuze ikhasimende likwazi ukusebenzisa i-omnichannel, lithole okunikezwayo okwenziwe ngezifiso ngokusekelwe kudatha futhi lisebenzise imikhiqizo yedijithali ngokugcwele, kuyingxenye yokuguqulwa okujulile kwedijithali.
Izinto ezibalulekile zokuguqulwa kwedijithali
Ubuchwepheshe buyisisekelo, kodwa ukuguqulwa kwedijithali akugcini nje ngesofthiwe namadivayisiUshintsho oluqhubekayo lusekelwe ezinsikeni eziningana eziqinisanayo futhi okufanele zicace kahle ngaphambi kokuba uqale.
Okokuqala, ungqimba lobuchwephesheI-Cloud computing, amathuluzi e-SaaS, i-Internet of Things (IoT), ubuhlakani bokwenziwa, ukuzenzekela kwenqubo yerobhothi idatha enkuluAmapulatifomu okubambisana... Konke lokhu kukuvumela ukuthi uqoqe, ucubungule futhi uhlaziye idatha ngesikhathi sangempela, usebenzise izinsizakalo ezingandiswa futhi usebenze noma kuphi.
Insika yesibili ushintsho lwamasiko kanye nolwenhlanganoUkuthenga amathuluzi amasha akusizi ngalutho uma amaqembu eqhubeka nokusebenza njengoba enza eminyakeni engamashumi amabili edlule. Kubalulekile ukukhuthaza isimo sengqondo esivulekile mayelana noshintsho, ukubekezelela amaphutha alawulwayo, ukubambisana phakathi kweminyango, kanye nokuzibophezela okucacile ekuqeqeshweni okuqhubekayo kwamakhono edijithali.
Isici sesithathu ukwakhiwa kabusha kwezinqubo namamodeli ebhizinisiYilapho-ke ukubuyekezwa okubucayi kokuthi izinto zenziwa kanjani kungena khona indima: ukuthi yimiphi imisebenzi engenziwa ngokuzenzakalela, yiziphi izinyathelo ezingadingeki, lapho kuvela khona izithiyo, yiluphi ulwazi oluchithwayo, noma ukuthi yimiphi imikhiqizo noma imigqa yesevisi emisha engaqaliswa ngenxa yobuchwepheshe.
Ekugcineni, ukugxila kwamakhasimende okujulile kungena kulo lonke ushintshoOkuhlangenwe nakho komsebenzisi kuba yisimiso esiqondisayo saleli cebo: ukuqonda ngempela ikhasimende, ukwenza ukusebenzisana kube ngokwakho, ukunikeza ubudlelwano obungenamthungo nobuhlala njalo kuzo zonke iziteshi, kanye nokubona kusengaphambili izidingo zalo ngokuhlaziya idatha.
Izinzuzo zokuguqulwa kwedijithali ezinkampanini
Uma ukuguqulwa kwedijithali kwenziwa ngokuhlakanipha, izinzuzo zisobala kakhulu. kokubili ngaphakathi namakethe. Akukhona nje "ukwenza izinto zibe zesimanje," kodwa kumayelana nokuthuthukisa imiphumela ebonakalayo.
Omunye wemiphumela esobala kakhulu ukwanda kokusebenza kahle kanye nokukhiqizaUkwenza imisebenzi ephindaphindwayo ngokuzenzakalela kunciphisa isikhathi, kunciphisa amaphutha abantu, futhi kukhulula amaqembu ukuthi agxile emsebenzini obaluleke kakhulu ngokwecebo. Lokhu kubonakala ezindleleni zokuhlinzeka, izinqubo zokugunyaza, ukuphathwa kwezigameko, kanye nokusebenza kwemibhalo.
Imbuyiselo ekutshalweni kwezimali (i-ROI) nayo ivame ukuthuthukaIzinkampani ezinkulu zokubonisana zamazwe ngamazwe zibikezela ukuthi izinkampani ezizimisele ngokuguqulwa kwedijithali zizofinyelela ukukhula kwemali engenayo ephezulu kunezimbangi zazo, ngenxa yezindleko zokusebenza eziphansi, ukuguquguquka okukhulu, kanye nokuhlangenwe nakho okungcono kwamakhasimende.
Enye inzuzo ebalulekile yikhono lokusungula nokwakha amamodeli ebhizinisi amashaNgokushintsha kusuka kumodeli engaguquki iye kowokusekelwe kudatha, ukuhlolwa okusheshayo, kanye nokuthuthuka okuqhubekayo, umnyango uvulekela imikhiqizo emisha, izinsizakalo, iziteshi zokuthengisa, noma iziphakamiso zenani ezazingenakwenzeka ngaphambili.
Ulwazi lwamakhasimende lukhula ngesivinini esikhulu uma ubuchwepheshe bedijithali busetshenziswa ngempumelelo.Kusukela kokuqukethwe okwenziwe ngezifiso (njengoba kwenza i-Spotify nezincomo zayo) kuya ku-omnichannel yangempela (njenge-Zara ehlanganisa izitolo ezingokoqobo neziku-inthanethi) noma ukulandelela ama-oda ngesikhathi sangempela (njenge-Domino's Pizza Tracker), konke kuyanezela ekwakheni ukwethembeka kwamakhasimende.
Akufanele sikhohlwe ukuthuthuka kokubambisana kwangaphakathiAmathuluzi anjengezinkundla zokuphatha amaphrojekthi, ama-office suites asekelwe efwini, izixazululo zemiyalezo yezinkampani, kanye nezikhala zamadokhumenti ezabiwe zivumela amaqembu ukuthi asebenze ngendlela ehlelekile, ngisho noma ekude futhi enezakhiwo ezisatshalaliswe.
Izibonelo zokuguqulwa kwedijithali ngomkhakha
Ukubona izibonelo zangempela kusiza kakhulu ekusekeleni umqondo ozwakala ungacacile ngezinye izikhathi.Izimboni ezahlukahlukene zamukele uguquko lwedijithali ngendlela yazo, nemiphumela ebonakalayo kakhulu kumakhasimende nakubasebenzi.
Impilo kanye nokunakekelwa kwempilo
Emkhakheni wezokunakekelwa kwempilo, enye yezinguquko ezicacile kube ukushintsha kusuka kumarekhodi ezokwelapha amaphepha kuya kumarekhodi ezempilo kagesi.Lokhu kuvumela odokotela neziguli ukufinyelela ulwazi ngokushesha nangokuphephile, kwenza kube lula ukuhlela isikhathi sokuqokwa, ukuqapha ukwelashwa, kanye nokuxhumana phakathi kochwepheshe.
Amapulatifomu ezokwelapha ngocingo kanye nama-portal aku-inthanethi andise ukufinyelela kwezempiloAmanethiwekhi e-telehealth afana nalawo asetshenziswa ezifundeni zaseMexico avumela iziguli ezisezindaweni zasemaphandleni ezikude ukuthi zelashwe, kuhlanganiswe izingcingo zevidiyo, ukushintshana kwemibiko kanye nokudluliselwa ngaphandle kwesidingo sohambo olude.
Ezokuzijabulisa nokuqukethwe kwedijithali
I-Netflix iyisibonelo esiyingqayizivele sokuguqulwa kwedijithali kwezokuzijabulisaKwashintsha kusukela ekuthumeleni ama-DVD ngeposi kwaba yinkampani enkulu yokusakaza, kuncike kuma-algorithm efu kanye nezincomo ezisekelwe kudatha enkulu ukuze kwenziwe ikhathalogi yomsebenzisi ngamunye ibe ngeyakhe.
Impumelelo yayo yavula indlela yezinye izinsizakalo ezifana ne-Disney+, i-HBO Max, i-Hulu, kanye ne-Amazon Prime Video.futhi abasekele isiphakamiso sabo kokuhlangenwe nakho kwedijithali okuguquguqukayo, okuqukethwe okufunwayo, kanye namamodeli okubhalisela alungiselelwe izimakethe ezahlukene.
Izinsizakalo zezezimali kanye nebhange
Izinsizakalo zebhange nezezimali ziye zashintsha buthule ngenxa yokuguqulwa kwedijithaliKusukela kuma-ATM namakhadi, sishintshele ebhange elihambayo, izinkokhelo ezingenakuthintana, izikhwama zemali zedijithali, kanye nezixazululo ezifana ne-Apple Pay noma i-Bizum.
Izinkampani ze-Fintech ezifana ne-Wise (eyayikade i-TransferWise) ziye zahlukanisa imingcele ekudlulisweni kwamanye amazweUkunikeza ama-akhawunti ezimali eziningi kanye nokudluliselwa kwemali kwamanye amazwe ngezindleko eziphansi kakhulu kanye nolwazi oluphelele lwedijithali. Okwamanje, amabhange afana ne-BBVA achaze kabusha isu lawo lokuba yizinkampani zedijithali ngempela, ezinezinhlelo zokusebenza ezinamandla, izinqubo eziku-inthanethi eziyi-100%, kanye nokusetshenziswa okujulile kwedatha kanye ne-AI ukwenza imikhiqizo ibe ngeyakho.
Ukukhiqiza kanye Nezimboni
Embonini nakwezokukhiqiza, ukuguqulwa kwedijithali kuhumusha kube amafektri ahlakaniphile kanye nezintambo zokuhlinzeka ezisheshayo.Ukusetshenziswa kwezinzwa, i-IoT, amapulatifomu edatha, kanye nokuhlaziywa kokubikezela kuvumela ukuthuthukisa ukusetshenziswa kwamandla, ukunciphisa isikhathi sokungasebenzi kokulungisa, kanye nokuthuthukisa ikhwalithi yomkhiqizo wokugcina.
Icala elimele yileli le-CEMEX eMexico, esebenzise ubuhlakani bokwenziwa kanye nokuhlaziywa kwedatha okuthuthukisiwe ukuze ithuthukise uchungechunge lwayo lokuhlinzekwa kwezinto zokwakha, inciphise izindleko, ilungise ukukhiqizwa ukuze kuhambisane nesidingo sangempela futhi inikeze isevisi engcono kumakhasimende ayo.
Izitolo, izindawo zokudlela kanye nokuhweba nge-inthanethi
Izitolo kanye nokupheka nakho kuphinde kwazivuselela ngokuthembela esiteshini sedijithaliUkuhweba nge-inthanethi kukhuphuke kakhulu, futhi izinkampani ezihlulekile ukuzivumelanisa nezimo zilahlekelwe yizimbangi ezisheshayo nezisebenzisa idijithali.
I-Domino's Pizza ingenye yezibonelo ezikhulunywa kakhulu ngazoNgemva kwesikhathi esinzima emakethe yamasheya, inkampani yahlela kabusha umkhiqizo wayo, yaguqula inqubo yoku-oda ibe yidijithali, futhi yamukela isu elinamapulatifomu amaningi elibizwa ngokuthi i-Anywhere. Namuhla, ama-oda angafakwa ngezinkundla zokuxhumana, izimoto ezixhunyiwe, ama-TV ahlakaniphile, abasizi bezwi, ama-smartwatches, kanye, nohlelo lokusebenza lwayo kanye newebhusayithi.
Baphinde bafaka i-Pizza Tracker, uhlelo lokulandelela ama-oda ngesikhathi sangempela. Lokhu kuqeda ukungaqiniseki, kunciphisa izithiyo zokungena, futhi kunikeza ikhasimende umuzwa wokulawula yonke inqubo yokuthenga. Umphumela: izinkulungwane zezitolo emazweni amaningi kanye nobuholi obuphelele ekulethweni kwe-pizza.
Izigaba zenqubo yokuguqulwa kwedijithali
Nakuba inkampani ngayinye ibhekana noshintsho ngesivinini sayo, ngokuvamile ilandela umjikelezo onezigaba eziningana ezicacile.Ukuziqonda kusiza ukugwema ukuzama ukwenza konke ngesikhathi esisodwa nokuhlela ngendlela engokoqobo.
1. Isigaba sokuqala noma sokuhlolaLapha, isimo samanje siyahlaziywa, ingqalasizinda yezobuchwepheshe, izinqubo, isiko langaphakathi, kanye nezidingo zamakhasimende kuyabuyekezwa. Amathuluzi ayahlolwa, kufunwa abalingani bezobuchwepheshe noma abeluleki, futhi kuchazwa imibono yokushintsha.
2. Isigaba esiphakathi noma sokuklamaLesi sigaba sihilela ukuchaza izinhloso kanye nezindawo eziza kuqala: ukuthi yiziphi izinqubo okufanele ziqalwe ngazo kuqala, ukuthi yimiphi imikhiqizo noma izinsizakalo okufanele zenziwe zibe zedijithali, ukuthi yimiphi imisebenzi ezoba semqoka, nokuthi yiziphi izinkomba ezizosetshenziswa ukukala impumelelo. Kulapha lapho isu lokuguqulwa kwedijithali lichazwa khona, lihambisana nesu lebhizinisi lilonke.
3. Isigaba sokukhula noma sokusabalalisaUma izinyathelo zokuqala sezihloliwe, sekuyisikhathi sokukhulisa. Izinqubo ezintsha, amapulatifomu, kanye nezinqubo ziyasakazwa kuyo yonke inhlangano. Yilapho ukuphathwa kwezinguquko kuba yinto ebaluleke kakhulu ekunciphiseni ukumelana nokuqinisekisa ukwamukelwa.
4. Isigaba sokuvuthwaUma ushintsho seluzinzile, ukugxila kushintshela ekuqambeni okusha okuqhubekayo kanye nokwenza ngcono okuqhubekayo. Idatha iyabuyekezwa, izinqubo ziyalungiswa, ubuchwepheshe obusha buyengezwa, futhi kuhlanganiswa isiko elingazivumelanisa nanoma yini elandelayo ngaphandle kokuthi "liqale phansi" isikhathi ngasinye.
Ngisho nasezinhlanganweni ezibhekwa njengezithuthukile ngokwedijithali, inqubo ayipheli ngempela.Ubuchwepheshe, imikhuba yabasebenzisi, kanye nemvelo yokulawula kuyashintsha, ngakho-ke umjikelezo oqhubekayo wokuhlola kabusha, ukuhlola, kanye nokuthuthukisa kuyadingeka.
Isu lokuguqula idijithali: indlela yokulihlela
Isu lokuguqula idijithali, ngokuyisisekelo, liwuhlelo oluhlela inkambo. ukuhlanganisa ubuchwepheshe, ukuklama kabusha izinqubo kanye nokuhambisa yonke inhlangano iye kumodeli yedijithali, esheshayo negxile kumakhasimende.
Isiqalo siwukuhlola okuhle kwendawo yedijithali yamanje: yibuphi ubuchwepheshe obusetshenziswayo, zikuphi izithiyo, yiziphi izinqubo ezisasebenza ngesandla, ukuthi idatha igcinwa futhi isetshenziswa kanjani, yimaphi amakhono edijithali iqembu elinawo, nokuthi yini amakhasimende ayilindele ngempela.
Okulandelayo, udinga ukuchaza imigomo ecacile nelinganisekayo.Izindlela ezifana nemigomo ye-SMART noma ama-OKR zisiza ekuchazeni imigomo edlula izinto ezijwayelekile njengokuthi "yiba yedijithali kakhulu," futhi esikhundleni salokho ibe ama-KPI aqondile okuhlangenwe nakho kwamakhasimende, ukusebenza kahle, izikhathi zokuphendula, ukunciphisa izindleko, noma imali engenayo entsha ekhiqizwayo.
Isu kumele lihlanganise nokuphathwa koshintsho lwamasiko.Kuvamile ukubhekana nokuphikiswa lapho wethula amathuluzi amasha noma izindlela zokusebenza. Ukulindela lokhu ngezinhlelo zokuxhumana zangaphakathi, ukuqeqeshwa, ukwesekwa, kanye nokubamba iqhaza kweqembu kunciphisa ukuphikiswa futhi kusheshise ukwamukelwa.
Esinye isici esibalulekile ukubeka phambili ukutshalwa kwezimali kwezobuchwepheshe ngendlela ephumelelayo.Akukhona mayelana nokusebenzisa yonke imikhuba yamanje, kodwa mayelana nokukhetha izixazululo ezifanelana nezinhloso zebhizinisi: kusukela kumapulatifomu amafu namathuluzi okuzenzakalela kuya ezinhlelweni zokuhlaziya idatha ezithuthukisiwe noma izixazululo zokuphepha kwe-cyber.
Ubani ohlanganyela ekuguqulweni kwedijithali
Ukwenza ushintsho olukhulu lwedijithali akuyona neze umsebenzi womnyango owodwa.Kungumzamo ohlanganisa zonke izinhlobo zemisebenzi ohilela ubuchwepheshe, ibhizinisi kanye nobuholi.
Abaphathi abaphezulu (i-CEO, i-CIO, i-CTO kanye nabo bonke abanye abaholi) babeka umbono futhi basekela izinguqukoHhayi nje kuphela ngezimali, kodwa futhi nangesibonelo nezinqumo ezihambisanayo. Ngaphandle kwalokhu kusekelwa, izinhlelo zivame ukuhlala ziyizilingo ezizimele ezingenamthelela wangempela.
Ezinhlanganweni eziningi, kuvela isithombe somholi noma ithimba lokuguqulwa kwedijithali., obhekene nokuxhumanisa amaphrojekthi, ukuqinisekisa ukuvumelana phakathi kwezindawo, ukuqapha imiphumela kanye nokugcina ukugxila esulweni lonke.
Amaphrofayili obuchwepheshe — onjiniyela besofthiwe, abaklami bedatha, ochwepheshe bamafu, ochwepheshe bezokuphepha kwe-inthanethi — yibo abenza ingxenye yezobuchwepheshe ibe ngokoqobo.ukuklama, ukusebenzisa nokugcina izixazululo ezisekela izinqubo ezintsha.
Labo abanomthwalo wemfanelo wolwazi lwamakhasimende, ukumaketha, ukusebenza, noma izinsizakusebenza zabantu banendima ebaluleke ngokulinganayo.Yibo abazi kangcono umsebenzisi, isisebenzi, kanye nezinqubo zansuku zonke, futhi abangabona ukuthi ubuchwepheshe bungenza umehluko kuphi ngokushesha nangendlela engabizi kakhulu.
Ubuchwepheshe kanye nezitayela eziqhuba uguquko lwedijithali
Uhlu lobuchwepheshe obukhuthaza ukuguqulwa kwedijithali lude kakhulu.Kodwa kukhona ezinye esezibaluleke kakhulu ngenxa yomthelela wazo ohlanganisa yonke indawo.
I-Cloud computing ivumela ukuthunyelwa kwezinsizakalo ezikwazi ukukhuliswa, eziguquguqukayo, nezingabizi. kusuka noma yikuphi, ukunciphisa ukuthembela engqalasizinda ebonakalayo kanye nokwenza lula umsebenzi osabalele kanye nokuthunyelwa ngokushesha kwezixazululo ezintsha.
Idatha enkulu kanye nokuhlaziywa okuthuthukisiwe kwenza kube nokwenzeka ukusebenza ngamanani amakhulu olwazi ukuthola amaphethini, ukubikezela izitayela, ukuhlukanisa amakhasimende ngokunembile, nokwenza izinqumo ngokusekelwe ebufakazini, hhayi nje ekuqondeni.
Ubuhlakani bokwenziwa kanye nokufunda komshini kushintsha indlela imisebenzi ezenzakalelayo ngayo kanye nokuhlangenwe nakho okwenziwe ngezifiso.Kusukela kuma-chatbot esevisi yamakhasimende angu-24/7 kuya kumamodeli okulungisa okubikezelayo embonini, izinhlelo zokuncoma kwezentengiselwano ze-e, kanye nokuhlaziywa kwezingozi ebhange.
I-Inthanethi Yezinto (IoT) ixhumanisa amadivayisi, imishini, kanye nezindawo ezibonakalayo nomhlaba wedijithaliIzinzwa emafektri, ezimotweni ezixhunyiwe, ezakhiweni ezihlakaniphile, noma ezigqokwayo zezempilo zikhiqiza idatha yesikhathi sangempela evumela ukuthuthukiswa kwenqubo, ukuphepha okuthuthukisiwe, kanye nokulethwa kwezinsizakalo ezintsha ngokuphelele.
Ngaphezu kwakho konke, ukuphepha kwe-inthanethi sekuyinto engenakuxoxiswana ngayo.Uma ulwazi oluningi luphathwa ku-inthanethi futhi izinqubo eziningi zenziwa zibe yidijithali, kulapho ukuhlaselwa okungenzeka kube kukhulu khona. Ukuvikela idatha, izinhlelo, kanye nabasebenzisi kubalulekile ukuze ukuguqulwa kwedijithali kube okuzinzile futhi kungabi yingozi eqhubekayo.
Isiko, ushintsho lwenhlangano, kanye nolwazi lwamakhasimende
Ulwazi lwamakhasimende (i-CX) seluyindawo yemvelo yanoma yiluphi uhambo lokuguqula idijithaliEkugcineni, konke ukuthuthuka kobuchwepheshe kufanele kubonakale endleleni ikhasimende elibona ngayo umkhiqizo kukho konke ukuxhumana, kungaba ku-inthanethi, esitolo, noma ngeziteshi ezihlanganisiwe.
Amakhasimende anamuhla alindele ukuthengiselana nganoma yisiphi isikhathi, kunoma iyiphi idivayisi, futhi ngezimpendulo ezisheshayo.. Amakhasimende anamuhla Ukulindela ukuhlola ibhange lakho phakathi kwamabili, ukulandelela i-oda ngesikhathi sangempela, ukuxoxa nomsizi obonakalayo amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto noma ukubhuka i-aphoyintimenti yezokwelapha ngokuchofoza okumbalwa sekuyingxenye yenqubo evamile.
Ukuletha lokhu okuhlangenwe nakho kudinga okungaphezu nje kokuklama okuhle kwesixhumi esibonakalayoKukhona inqubo yonke yokuhlela kabusha kwangaphakathi, ukuhlanganiswa kwezinhlelo, ushintsho lwenqubo, kanye nokuqeqeshwa kweqembu ngemuva kwayo yonke intsebenziswano elula yomsebenzisi.
Isiko lenkampani kumele lisekele lo mkhankaso: khuthaza ukubambisana phakathi kweminyango (ukuvalelisana nabantu abazimele), khuthaza izindlela ezisheshayo zokuthuthukisa ngokushesha, ukuvuza ukuqamba kanye nokuthatha isinyathelo, nokuqonda iphutha njengokufunda lapho usebenza ngedatha kanye nokuhlolwa okulawulwayo.
Ngesikhathi esifanayo, ukuguqulwa kwedijithali kudinga ukuzibophezela okuqinile ekuthuthukisweni kwamakhonoAkwanele ukuqasha amaphrofayili amasha; kuyadingeka ukuqeqesha kabusha ithalente elivele likhona ngokuqeqeshwa okuqhubekayo kumathuluzi edijithali, ukuhlaziywa kwedatha, izindlela zokuguquguquka kanye namakhono abalulekile athambile ukuze usebenze ezindaweni ezishintshayo. ukuthuthukiswa kwamakhono Kuyisihluthulelo sokugcina ukuncintisana.
Ngamafuphi, ukuguqulwa kwedijithali kuwuhambo olude kodwa olunenzuzo enkulu ezinhlanganweni ezilusebenzisa ngesu, umbono, kanye nokuphikelela.Ukuhlanganisa ubuchwepheshe, ukuklama kabusha izinqubo, ukuhlakulela isiko elivulekele ushintsho, kanye nokuba nesithakazelo esinempilo kokuhlangenwe nakho kwamakhasimende yizinto ezithi, zihlangene, zivumele izinkampani ukuthi zihlale zincintisana, zisungula izinto ezintsha, futhi zisebenzise ngempela amathuba alesi sikhathi sedijithali.


